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If you ask me | eSmiths.net

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Digital smithing marketing musings. If you ask me. Archive If you ask me. RSS feed for this section. You’ll like this test. I promise. June 4, 2011. The hardest part is setting aside your own expectations of how things are supposed to work before you ask someone else what they would do using your design. I have never failed to find a fundamental flaw that required a design change in testing. The design looks great! But that doesn’t mean it works. Learning to Break Rules. August 5, 2010. April 20, 2010.

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Uncategorized | eSmiths.net

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Digital smithing marketing musings. If you ask me. RSS feed for this section. February 9, 2013. Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! On Marketing Gimmicks Will Not Sell Your Product. On Target Marketing Makes People Happy. On Glacier Raft Company Does it Right With These Four Marketing Tactics.

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Sample Page | eSmiths.net

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Digital smithing marketing musings. If you ask me. This is an example page. It’s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:. 8230;or something like this:. As a new WordPress user, you should go to your dashboard. To delete this page and create new pages for your content. Have fun!

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Marketing Musings | eSmiths.net

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Digital smithing marketing musings. If you ask me. RSS feed for this section. November 12, 2012. It’s tempting to try something new, but there’s a risk that it would do less well than the campaign we’ve already practiced from previous years. End-of-year fundraising campaigns are often a huge opportunity for non-profits to meet financial requirements to sustain the program. So what does one do? October 1, 2012. What’s your point? December 15, 2011. Plug and Play Marketing. November 1, 2011. January 4, 2011.

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Better Together | eSmiths.net

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Digital smithing marketing musings. If you ask me. October 1, 2012. I had an absolutely inspiring week at the office, just brainstorming and talking about campaigns, and I made a pact with another blogger that we would pick up where we left off and keep each other going. And it occurred to me that it’s been a really good week of partnering all around. In the end, it was proven time and time again, we are better working together. Whether it’s two people in the same team, or two teams in the same...View al...

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Plug and Play Marketing | eSmiths.net

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Digital smithing marketing musings. If you ask me. Plug and Play Marketing. November 1, 2011. Need a marketing plan? Think big picture and start with some plug and play questions:. What is your goal? Who are you trying to reach? Take heart, no one knows your customers like you do. You’ve got what they need, you know their habits and personalities. The better you define who you’re reaching out for, the easier it is to define the next steps in your marketing plan. Where do you find them? Now go do it.

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Target Marketing Makes People Happy | eSmiths.net

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Digital smithing marketing musings. If you ask me. Target Marketing Makes People Happy. January 4, 2011. Yesterday, I noticed Google had one of those unique banner logos that they like to do for odd holidays. In passing, I considered how nice and festive it looked, and casually wondered what other holiday was now occurring so soon after the big Christmas and New Year holidays. Then later I realized – OH, it’s for ME. Click to print (Opens in new window). Share on Facebook (Opens in new window). Marketing...

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What’s your point? | eSmiths.net

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Digital smithing marketing musings. If you ask me. What’s your point? December 15, 2011. Now that's worth it! Lesson learned – *always* have a call to action. *Always* make your call to action relevant, interesting, dare I say it – DESIRABLE – to your target audience. Quick and dirty, here’s how I learned said lesson. I mean, aside from reading about it, and sort of seeing it work in practice over and over again … this is a more of a what-were-you-thinking sort of lesson. Side by side, now, I see what we...

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About Me | eSmiths.net

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Digital smithing marketing musings. If you ask me. OK, well, long story short … BA in Art, ten years retail management, last ten years work for a software development firm … first managing their internet provider business, then managing support and software development, then into straight up marketing. I generally only work in jobs that I love, but what do any of these jobs have to do with each other, you may ask? Creative problem solving, helping clients and employees alike achieve their goals.

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Glacier Raft Company Does it Right With These Four Marketing Tactics | eSmiths.net

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Digital smithing marketing musings. If you ask me. Glacier Raft Company Does it Right With These Four Marketing Tactics. August 6, 2010. Despite living in Montana, we don’t get out much. So when my cousin landed an internship in Glacier National Park and my aunt planned a long weekend trip in the middle of summer to go visit, I jumped on the opportunity to get out with the kids and show them what nature looks like in real life, as opposed to what they see on the Internet. 1 Location location location.