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Tactical Gap Analysis ~ Live The Brand :: Denizen
http://www.livethebrand-denizen.blogspot.com/2011/10/tactical-gap-analysis.html
Timeline and Pre-Event Phase 1&2. Step 1 to Step 5. October 19, 2011. The following analysis on the current brand image is based on our interviews and survey results. We concluded that despite Denizen positioning itself as a high quality, value for money jeans brand. Much of our respondent positioned them on the fair value line. The lack of communication on the jean’s quality. For Denizen’s marketing communications coupled with the lack of emphasis on being a jean’s specialty brand. Furthermore, being lo...
Interview Results ~ Live The Brand :: Denizen
http://www.livethebrand-denizen.blogspot.com/2011/09/interview-results.html
Timeline and Pre-Event Phase 1&2. Step 1 to Step 5. September 23, 2011. The following interview results were collected based on our in-dept interviews with 8 respondents aged 18-24. Please click on image to view. Subscribe to: Post Comments (Atom). Subscribe to our RSS Feed. Be a Fan of Denizen on Facebook! We hope you enjoy our blog and follow us for more updates! Positioning map after survey. Win dENiZEN Vouchers @ McDonalds Monopoly Game. Positioning map after survey. Confidence starts with your Walk!
Leveraging on Social Media ~ Live The Brand :: Denizen
http://www.livethebrand-denizen.blogspot.com/2011/10/leveraging-on-social-media.html
Timeline and Pre-Event Phase 1&2. Step 1 to Step 5. October 19, 2011. Leveraging on Social Media. Given that more than 64% of internet users are on social media, Denizen also rode on this social media bandwagon to leverage on its impact. According to our survey, social media was the 3. Subscribe to: Post Comments (Atom). Subscribe to our RSS Feed. Be a Fan of Denizen on Facebook! This blog is created by the team to present our learnings from MKTG 217 - Strategic Brand Management by building our brand : D...
CBBE Pyramid ~ Live The Brand :: Denizen
http://www.livethebrand-denizen.blogspot.com/2011/09/cbbe-pyramid.html
Timeline and Pre-Event Phase 1&2. Step 1 to Step 5. September 23, 2011. We created another CBBE Pyramid to illustrate the difference between the group's evaluation of the brand compared to the actual consumer's evaluation. We realized that while dimensions such as Salience and Judgement were similar to our group's evaluation, we were surprised to discover that there has been very different results collected for Performance,Feelings, Imaginary and Resonance. Subscribe to: Post Comments (Atom). DENiZEN wit...
In-store Sales Promotions ~ Live The Brand :: Denizen
http://www.livethebrand-denizen.blogspot.com/2011/10/in-store-sales-promotions.html
Timeline and Pre-Event Phase 1&2. Step 1 to Step 5. October 19, 2011. Since its inception,. Has launched several in-store promotions island-wide in all of its stores. As a young brand that spins off from a premium jeans brand – Levi’s,. Hopes to leverage on the jeans maker specialty of Levi’s. Has it been successful? Maybe, maybe not. In-store sales promotions are highly visible outside. Aims to encourage the customers. To try out its jeans and thereby judge it quality by themselves. Moving on, it is cru...
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project-victoria-secret.tumblr.com
Victoria's Secret
http://project-victoria-secret.tumblr.com/post/12416767887/5-year-expansion-plan-for-asia
Follow me on twitter. RSS feedSubscribe to my posts. 5-Year Expansion Plan for Asia. Year 1: Focus on Product Strategy. Year 2 – 4: Product testing and performance evaluation. Year 5: Establish strong brand presence in the region. Full penetration into the Asian market can be done through setting up of physical stores in prime shopping district in the region, namely, Hong Kong, Korea, Japan, Singapore and Shanghai. Victoria’s Secret can also adopt a transnational strategy which strives to optim...DISCLAI...
project-victoria-secret.tumblr.com
Victoria's Secret
http://project-victoria-secret.tumblr.com/post/12415734019/timeline-of-proposed-5-year-expansion-plan-for
Follow me on twitter. RSS feedSubscribe to my posts. Timeline of proposed 5-year expansion plan for Asia. DISCLAIMER: This blog is part of a Strategic Brand Management project done by students from Singapore Management University. Content posted on this blog is not officially endorsed by Victoria's Secret. For help and support please visit the official theme page.
project-victoria-secret.tumblr.com
Victoria's Secret
http://project-victoria-secret.tumblr.com/post/11647576970
Follow me on twitter. RSS feedSubscribe to my posts. DISCLAIMER: This blog is part of a Strategic Brand Management project done by students from Singapore Management University. Content posted on this blog is not officially endorsed by Victoria's Secret. For help and support please visit the official theme page.
project-victoria-secret.tumblr.com
Victoria's Secret
http://project-victoria-secret.tumblr.com/page/2
Follow me on twitter. RSS feedSubscribe to my posts. Initial Launch in Singapore. In January 20, 2010, Victoria’s Secret opened its first retail store in Asia. However, the launch of Victoria’s Secret boutique at Resorts World Sentosa was low key. There has been no major marketing campaign or advertising push accompanying the launch of the boutique today. This indicated that opening Victoria’s Secret stores in Singapore does not help in raising awareness for the brand. Instead,. The male respondents indi...
project-victoria-secret.tumblr.com
Victoria's Secret
http://project-victoria-secret.tumblr.com/post/11647446034
Follow me on twitter. RSS feedSubscribe to my posts. DISCLAIMER: This blog is part of a Strategic Brand Management project done by students from Singapore Management University. Content posted on this blog is not officially endorsed by Victoria's Secret. For help and support please visit the official theme page.
project-victoria-secret.tumblr.com
Victoria's Secret
http://project-victoria-secret.tumblr.com/post/11647567038
Follow me on twitter. RSS feedSubscribe to my posts. DISCLAIMER: This blog is part of a Strategic Brand Management project done by students from Singapore Management University. Content posted on this blog is not officially endorsed by Victoria's Secret. For help and support please visit the official theme page.
project-victoria-secret.tumblr.com
Victoria's Secret
http://project-victoria-secret.tumblr.com/post/11228258389/strategic-gap-challenges-faced-and-solutions
Follow me on twitter. RSS feedSubscribe to my posts. Strategic Gap: Challenges faced and solutions. 1) Consumers do not see Victoria’s Secret lingerie as suitable for everyday use, as illustrated by the low ratings obtained from our surveys. 16% of the females surveyed indicated that they do not think Victoria’s Secret is suitable for everyday use. 2) Our brand association map showed that Victoria’s Secret was linked to “American” and “Western culture”. 3) As a new brand with small market share in Singap...
project-victoria-secret.tumblr.com
Victoria's Secret
http://project-victoria-secret.tumblr.com/post/11647663085
Follow me on twitter. RSS feedSubscribe to my posts. DISCLAIMER: This blog is part of a Strategic Brand Management project done by students from Singapore Management University. Content posted on this blog is not officially endorsed by Victoria's Secret. For help and support please visit the official theme page.
project-victoria-secret.tumblr.com
Victoria's Secret
http://project-victoria-secret.tumblr.com/post/11992078793/brand-valuation
Follow me on twitter. RSS feedSubscribe to my posts. Please click on the link to view the brand valuation of Victoria’s Secret. DISCLAIMER: This blog is part of a Strategic Brand Management project done by students from Singapore Management University. Content posted on this blog is not officially endorsed by Victoria's Secret. For help and support please visit the official theme page.
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Blog de livethebmx - 360° *Live_The_Bmx* 360° - Skyrock.com
Mot de passe :. J'ai oublié mon mot de passe. 360 *Live The Bmx* 360. Voilà vous allez découvrir notre blog entièrement consacrer au bmx! Pour information les créateurs de ce blog sont Maxime, Nicolas et Matthieu; on habite a Vélizy Vilacoublay, une petite ville dans le 78 (Yvelines). On débute dans le bmx et on fait pas grands choses pour le moment! Merci et bonne visite! Mise à jour :. Abonne-toi à mon blog! Alor voici le skate park de vélizy! Ou poster avec :. Posté le dimanche 02 septembre 2007 14:40.
Live the book life – hét blog over boeken, fandoms en meer
Naar de inhoud springen. Live the book life. Hét blog over boeken, fandoms en meer. Recensie: Kraai en Koninkrijk (De Kraaien #2). Recensie: Kraai en Koninkrijk (De Kraaien #2). Boeken waar ik naar uitkijk in 2017. Boeken waar ik naar uitkijk in 2017. Tag: Blossom Books Book Tag. Gister kreeg ik een leuke melding op twitter van Joost. Of ik al had gezien dat ik door hem getagd was voor de Blossom Books Book Tag. Goed dat hij me er even aan herinnerde, ik had al een paar dagen helemaal geen blogs ...Net z...
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livethebrand-denizen.blogspot.com
Live The Brand :: Denizen
Timeline and Pre-Event Phase 1&2. Step 1 to Step 5. Have you heard of dENiZEN? Find out what dENiZEN really means. It is more than just denim! Brand History and Business Strategy. Want to find out more about how dENiZEN comes about? Find out its interesting history and its promotional campaigns. What comes to your mind when you think of dENiZEN? Check out here to find out what do our online community associates dENiZEN with. What sets dENiZEN apart from other retailers you see in Singapore today? To make...
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Living The Brand - Home - Product Development Communication Skils and Event Management
WELCOME TO LIVING THE BRAND. The Urban dictionary has a rather tongue in cheek way of defining Living as That's what you do after you are born and before you die. But we all know that it is the experiences we have in life that make living worthwhile! Is your Brand worthwhile living? Do potential supporters walk away from your launches with a burning fire to associate with your Brand? And how long does the fire burn for? Do you give them tangible concepts that are real in their day to day lives? With this...
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