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BrandSoul: Archives

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The path of the heart. My books and essays. Work and the fate of life. Three amigos with one message. The Life Cycle of the Creative Soul. El ciclo de vida del alma creativa. A blueprint for negotiators. Performance and judgement in Branding. The theory of constraint. The ignorant's tactic.and other negotiating tricks. Me in Boston's riverside. More photos from Boston. The path of the heart. Subscribe to this blog's feed.

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BrandSoul: A blueprint for negotiators

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Laquo; Snowball conflicts. A blueprint for negotiators. I am watching with some delight the moves of NBA general managers through the last weeks. I think the NBA has a very sophisticated salary rule system, and the wisest among the managers know how to combine:. 1 Player's skills (value). 2 Market forces (price). 3 Salary cap (rules). Wise managers like Bryan Colangelo. Know how to play the game. Colangelo, for instance, is an example of what creative negotation can yield. July 13, 2007. Ive been watchin...

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BrandSoul: The theory of constraint

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Laquo; Truffaut and Welles. Performance and judgement in Branding ». The theory of constraint. Yesterday I read an account of the life of John von Neumann. One of the leading mathematicians of the XX century. He was part of the Manhattan Project. And has been widely recognized as the main founder of what today is known as Game theory. But other times it is the only way to survival. In this case, not only survival is enough, but it is the element that makes sense the whole experience of the person. Exist ...

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BrandSoul

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The lobster and me. I shared a wonderful time in Boston along with my friend Michael Read, of the NASA. He took the picture. We were enjoying the moment, that's for sure. April 25, 2007 in The path of the heart. I had a great time in Boston. Well, great is not the word. Terrific! Continue reading "Bostonian chronicle I" ». April 25, 2007 in Leadership. Tags: Bruce Patton, Harvard, Jeswald Salacuse, Max Bazerman, Negotiation, Steve Sherlock. The way of the intellectual. March 29, 2007 in Leadership. I hav...

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BrandSoul: Blogging

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Here I am again blogging after a three months break. I needed to rest for a while. In the last year I have found a new job at Kristau Eskola. Christian Schools), I have written two articles for the Dictionary of Existence, a book in spanish that will be dedicated to Italian Philosopher Gianni Vattimo. I have also written a chapter for Mythologies, a book in spanish that will be published this year along with Psychiatrist José Guimón. And Philosopher Ortíz Osés. I will tell you about it in my next post.

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BrandSoul: Leadership

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A dilemma is supposed to be a problem that offers no obvious solution. When it comes to ethics it is quite common to support one ethical judgment or the contrary. You can always be or not to be in favour of abortion. You could even have mixed feelings on the issue. But a dilemma defies common reasoning. You cannot even figure out what the most correct answer to the problem could be. What should authorities do? 1 Should they declare the Tour 06's winner was Oscar Pereiro? It seems like he deserves it.

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BrandSoul: Performance and judgement in Branding

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Laquo; The theory of constraint. An ethical dilemma ». Performance and judgement in Branding. What does it take to build a great brand? Let's take an example from the sports world: what does it take to a football team to build a great brand? The first answer should be: results. But I'm not so sure. Let's take an example from this week. This is crazy. There must be something influencing the judgment of supporters that is not performance and is not availability of information either. Many years ago I remem...

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BrandSoul: Negotiation

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When it comes to analyzing conflicts it is important to be aware of their structural traits. I will explain this with an example:. In this case, we can clearly distinguish the conflict's structure unfolds in an ever growing perimeter of influence:. 1 The conflict is between the couple. They separate. 2 The conflict extends to the child. 3 The conflict affects the working environment of the mother, especially the board of Directors. June 04, 2007 in Negotiation. Few days after I was back at work in Bilbao.

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BrandSoul

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A blueprint for negotiators. I am watching with some delight the moves of NBA general managers through the last weeks. I think the NBA has a very sophisticated salary rule system, and the wisest among the managers know how to combine:. 1 Player's skills (value). 2 Market forces (price). 3 Salary cap (rules). Wise managers like Bryan Colangelo. Know how to play the game. Colangelo, for instance, is an example of what creative negotation can yield. July 13, 2007. 2 The conflict extends to the child. My adv...