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Loyalty Marketing Observations

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LoyaltyMarketingBlog | loyaltymarketingblog.blogspot.com Reviews

https://loyaltymarketingblog.blogspot.com

Loyalty Marketing Observations

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1

LoyaltyMarketingBlog: 90% of Best-in-Class Retailers Have Loyalty Schemes

http://loyaltymarketingblog.blogspot.com/2009/05/90-of-best-in-class-retailers-have.html

Sunday, 24 May 2009. 90% of Best-in-Class Retailers Have Loyalty Schemes. Just read the latest research report published by Abeerdeen that best-in-class retailers have fairly well-developed loyalty programmes. The report provides comparisons and the impact loyalty programmes have on the revenues of retailers.A well researched report. Need to register in order to access the report. For more information. Http:/ www.thewisemarketer.com/news/read.asp? Posted by Rajeev Ramachandran. Follow me on Twitter.

2

LoyaltyMarketingBlog: September 2007

http://loyaltymarketingblog.blogspot.com/2007_09_01_archive.html

Sunday, 30 September 2007. Carrefour's Loyalty Programme v/s Tesco ClubCard - Who will win? Firstly Tesco ClubCard is a renowned brand with a proven U.K. experience in building genuine affinity with its customers. Its initial tagline "Every Little Helps" was a big hit with its U.K. customers. In the case of Carreour's loyalty programme the key question remains: Will customers be loyal to Real Rewards or Carrefour? During the promotion period I will have to spend RM 500 to get a RM 10 CarrefourVoucher&#46...

3

LoyaltyMarketingBlog: Tesco announces details of £150m Clubcard relaunch

http://loyaltymarketingblog.blogspot.com/2009/05/tesco-announces-details-of-150m.html

Friday, 15 May 2009. Tesco announces details of £150m Clubcard relaunch. Another good move by Tesco. Now Clubcard members will be able to double the value of the vouchers against wide range of popular products in Tesco Stores. and online. When will the same level of benefits come to Asia? For more information log onto. Http:/ www.thewisemarketer.com/news/read.asp? Posted by Rajeev Ramachandran. Subscribe to: Post Comments (Atom). Follow me on Twitter. India Promises a Fast-Developing Loyalty Market.

4

LoyaltyMarketingBlog: India Promises a Fast-Developing Loyalty Market

http://loyaltymarketingblog.blogspot.com/2009/05/india-promises-fast-developing-loyalty.html

Sunday, 24 May 2009. India Promises a Fast-Developing Loyalty Market. Read a May '09 article in the Wise Marketer about the huge growth potential of loyalty marketing in India, with a rough estimates around U.S $ 996 million. To the programme brand or company brand? Globally, there is strong movement to development of brand specific loyalty programmes and hope India sees more of the same. For more information click http:/ www.thewisemarketer.com/news/read.asp? Posted by Rajeev Ramachandran.

5

LoyaltyMarketingBlog: December 2006

http://loyaltymarketingblog.blogspot.com/2006_12_01_archive.html

Tuesday, 26 December 2006. What is the value of a 'point'. The best way to create a higher perceived value is to tailor point redemptions to personal services, and blending points with intangible benefits. Aided by some generosity from enterprises, points can become an important tool in influencing customer behaviour. Posted by Rajeev Ramachandran. Sunday, 24 December 2006. How To Avoid Commoditisation of Loyalty Programmes. A comparison reward tables of some loyalty programmes easily reveals the reward ...

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