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Content Strategy « Brain Traffic Blog
http://blog.braintraffic.com/category/content-strategy
Stakeholder Interviews: Engage the Octopus. From the Archive: Brain Traffic Lands the Quad. Mining for (Source) Content Gold. Lessons Learned From the Overnight Website Challenge. Do It Like a Librarian: Ranganathan for Content Strategists. Style Guides and Such. Archive for the ‘Content Strategy’ Category. Stakeholder Interviews: Engage the Octopus. What Is Strategy, and Does It Matter? Here is a DIY octopus org chart from bigactivities.com. So, don’t just interview the people in the executive sui...
contentstrategynoob.com
Coordinated, Coexistent Architecture: Types, Taxonomy, and Turf
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Coordinated, Coexistent Architecture: Types, Taxonomy, and Turf. October 8th, 2013 2 Comments. The situation, of course, will be PAINFULLY familiar to many. Content owners think in departments. Each department has its own services and programs, and it has its own perspective on how things should be organized. As the reality of this new user-centered design sank in, the content owners started to ask, Where’s OUR department site? Where are all OUR services and programs? NB: It should go without saying that...
contentstrategynoob.com
Content Strategy • The Content Strategy n00b
http://contentstrategynoob.com/category/contentstrategy
Content Declension: Adaptive content for the Hierarchy of Information Needs. August 29th, 2013 Filed under: Content Modeling. Last week, I wrote a piece called, A Hierarchy of Information Needs. That got me thinking about how else one might use the idea of a hierarchy, which led me to this pondering:. Consider how often a content owner would like. You reason, and if it could wink out of existence as soon as it’s served its purpose, then it would be seen, explored, and valued in all its fullness and glory.
contentstrategynoob.com
A Hierarchy of Information Needs
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A Hierarchy of Information Needs. August 22nd, 2013 4 Comments. Often, I have been charged by the Organization to fix communication with the Community, so that everyone will know. What we want them to know. And by extension, to do. What they’re supposed to do. That goal, by the way, merits careful examination). Be there somewhere), blocking our way instead with worthless stuff like Frequently Asked Questions that don’t include any of our questions. We refer to this as. My first insight into these difficu...
contentstrategynoob.com
Content Modeling • The Content Strategy n00b
http://contentstrategynoob.com/category/content-modeling
Content Declension: Adaptive content for the Hierarchy of Information Needs. August 29th, 2013 Filed under: Content Modeling. Last week, I wrote a piece called, A Hierarchy of Information Needs. That got me thinking about how else one might use the idea of a hierarchy, which led me to this pondering:. Consider how often a content owner would like. You reason, and if it could wink out of existence as soon as it’s served its purpose, then it would be seen, explored, and valued in all its fullness and glory.
contentstrategynoob.com
career • The Content Strategy n00b
http://contentstrategynoob.com/tag/career
Content strategy is an act of love. April 30th, 2009 Filed under: Content Strategy. There’s been conversation recently, especially on the Google group for Content Strategy. About what it takes to be a content strategist. And how do I get to be one? I don’t think I risk too much by suggesting that no one claiming the title of content strategist. Started out life as a content strategist. It’s a journey of self-discovery: Oh, so. Need help with your content? Let’s get engaged! International guests say, Do n...
contentstrategynoob.com
Information Architecture • The Content Strategy n00b
http://contentstrategynoob.com/category/information-architecture
Coordinated, Coexistent Architecture: Types, Taxonomy, and Turf. October 8th, 2013 Filed under: Drupal. The situation, of course, will be PAINFULLY familiar to many. Content owners think in departments. Each department has its own services and programs, and it has its own perspective on how things should be organized. As the reality of this new user-centered design sank in, the content owners started to ask, Where’s OUR department site? Where are all OUR services and programs? NB: It should go without sa...
contentstrategynoob.com
content effectiveness • The Content Strategy n00b
http://contentstrategynoob.com/tag/content-effectiveness
Be Known For Your Content, Not Your Name! June 4th, 2009 Filed under: Content Strategy. If you manage your corporate website, which houses content from multiple departments or business lines, you probably recognize this scene: You’re summoned to a meeting with some internal web clients who own. Of the content. They complain that they don’t have enough exposure on the site. They articulate the problem this way: We get no traffic to our content. This means that Our peeps can’t find us. Dance of the legisla...
contentstrategynoob.com
Content Strategy • The Content Strategy n00b
http://contentstrategynoob.com/tag/contentstrategy
Be Known For Your Content, Not Your Name! June 4th, 2009 Filed under: Content Strategy. If you manage your corporate website, which houses content from multiple departments or business lines, you probably recognize this scene: You’re summoned to a meeting with some internal web clients who own. Of the content. They complain that they don’t have enough exposure on the site. They articulate the problem this way: We get no traffic to our content. This means that Our peeps can’t find us. Understood, and yet.
contentstrategynoob.com
User Experience Design • The Content Strategy n00b
http://contentstrategynoob.com/category/uxd
Coordinated, Coexistent Architecture: Types, Taxonomy, and Turf. October 8th, 2013 Filed under: Drupal. The situation, of course, will be PAINFULLY familiar to many. Content owners think in departments. Each department has its own services and programs, and it has its own perspective on how things should be organized. As the reality of this new user-centered design sank in, the content owners started to ask, Where’s OUR department site? Where are all OUR services and programs? NB: It should go without sa...
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