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m-cause | m-cause.com Reviews

https://m-cause.com

marketing, mobile & global movements

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1

How many messages do we see per day? | m-cause

http://m-cause.com/how-many-messages-do-we-see-per-day

Marketing, mobile and global movements. How many messages do we see per day? July 20, 2015. A few years ago, a market research firm estimated that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 in 2008. Was conducted before widespread smartphone adoption – so we can safely assume that it has gone up considerably since 2008 – if we add mobile to the mix. Sherry Turkle wrote a book called Alone Together. Hat tip to Mitch Joel. Subscribe to RSS feed.

2

This chart shows how savvy Brands are pulling away on social media | m-cause

http://m-cause.com/this-chart-shows-how-savvy-brands-are-pulling-away-on-social-networks

Marketing, mobile and global movements. This chart shows how savvy brands are pulling away on social networks. May 9, 2014. Data Courtesy of eBench. Astute observers of social media understand that social networks are governed by network effects. While studying category dynamics over at eBench,. The team noticed an interesting trend happening across a variety of categories (Beauty, Prestige Autos, Food, etc.). Indeed, size explains a large amount of growth–up to 85% in socially mature categories. Will ad...

3

The people vs. high mobile roaming charges. The people win. | m-cause

http://m-cause.com/the-people-vs-high-mobile-roaming-charges-the-people-win

Marketing, mobile and global movements. The people vs. high mobile roaming charges. The people win. July 30, 2012. Last week, I had some family from the U.S. visiting me here in Europe. The weather was amazing, and we took loads of pictures. We wanted to instantly share these moments with others back in the US, however, in order to avoid “data shock” (e.g. a 1,000 Eur/$ charge) we only used our phones upon returning to the hotel room (where we had WiFi access). Ending the roaming rip-off. Pretty soon, I ...

4

Customer Experience | m-cause

http://m-cause.com/category/customer-experience

Marketing, mobile and global movements. Category Archive: Customer Experience. Branded apps are dead. Or are they? October 26, 2012. Published in Customer Experience. Just over a year ago, Deloitte launched a report on the state of mobile branded apps. The result was pretty disheartening. Most branded apps were considered flops, as the report outlined that 80% of branded apps had been downloaded less than 1,000 times. Where everybody (not only the database) knows your name. June 25, 2011. April 23, 2011.

5

Did Brand Management die in 2009? | m-cause

http://m-cause.com/did-brand-management-die-in-2009

Marketing, mobile and global movements. Did Brand Management die in 2009? January 12, 2010. Published in Brands and Culture. What is a Brand Manager and how will he/she play a role in building the 21st century? Given the tough business climate, mind bending tech. changes and dire need for innovation in the next decade and beyond, some (like Forrester. Followed up with a similar article on this topic near the end of 09. Future focused products and their brand for the next generation. They work togethe...

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blog.cleantheworld.org blog.cleantheworld.org

Clean the World: November 2009

http://blog.cleantheworld.org/2009_11_01_archive.html

Monday, November 30, 2009. Sheraton Sand Key Resort kicks off "Clearwater Beach Week"! Happy Monday morning to you all! We have an exciting week ahead. I am dubbing this week as Clearwater Beach Week . For those of you located around the country and world, and debating a wonderful Florida vacation spot this winter, look no further than the beautiful beaches of Florida’s West Coast which includes Clearwater Beach. So why all the excitement around Clearwater Beach you might ask? We enjoyed lunch together s...

greenormal.blogspot.com greenormal.blogspot.com

greenormal: Interview on Green Marketing

http://greenormal.blogspot.com/2011/02/interview-on-green-marketing.html

The Green Marketing Manifesto and Co-opportunity (Jan 2010) thejohngrant@btinternet.com. Friday, 11 February 2011. Interview on Green Marketing. To celebrate the launch of the CIM (Chartered Institute of Marketing) "The Marketing Century" book next friday (which I wrote the chapter on sustainability and marketing in) here is a video interview with yours truly from my friends at Wiley. More on the Marketing Century book at the Cim site here. Subscribe to: Post Comments (Atom). Subscribe in a reader.

greenormal.blogspot.com greenormal.blogspot.com

greenormal: New article for Sublime magazine (draft - comments?)

http://greenormal.blogspot.com/2011/03/new-article-for-sublime-magazine-draft.html

The Green Marketing Manifesto and Co-opportunity (Jan 2010) thejohngrant@btinternet.com. Thursday, 10 March 2011. New article for Sublime magazine (draft - comments? You’d think it would be the death of indiscretion? But quite the opposite. Because of course, if you think about it, I just described one of the many stubbornly strange features of social media. Let me explain or elaborate, through some typical examples:. At the time it struck me simply as an amusing new variant on the idea of the “ele...

fraseringermany.blogspot.com fraseringermany.blogspot.com

Fraser's News: A Trip to a Waterfall–part 1

http://fraseringermany.blogspot.com/2012/10/a-trip-to-waterfallpart-1.html

Wednesday, October 24, 2012. A Trip to a Waterfall–part 1. We were looking for another outdoorsy activity that would let us see some nature, yet not be too horribly strenuous on our tired legs or out wallets.  There was some discussion which in the end concluded with the decision to visit the highest waterfall in the alps.  Everyone hopped in the car and we drove about an hour to get there. Tickets in hand and Henrik on back, we set out on the epic adventure. The park is arranged so that there is a long ...

fraseringermany.blogspot.com fraseringermany.blogspot.com

Fraser's News: July 2011

http://fraseringermany.blogspot.com/2011_07_01_archive.html

Friday, July 29, 2011. Borkum Vacation - Wattenmeer (The Mud Flats). The Island of Borkum is located on the "Wadden Sea" which as wikipedia has informed me is an intertidal zone in the south eastern part of the north sea. There are extensive mud flats between the island and the mainland (watt) and Wattwandern (Mud hiking) is a popular recreational activity. Here is the start of the walk. It is pretty clear where the mud flat begins. It was a fun experience and I would recommend it to anyone finding thems...

fraseringermany.blogspot.com fraseringermany.blogspot.com

Fraser's News: The Big Hike – Part 2

http://fraseringermany.blogspot.com/2012/09/the-big-hike-part-2.html

Wednesday, September 19, 2012. The Big Hike – Part 2. Below is a long shot and a close-up of us enjoying the nice spot. And a reverse angle of Mike the photographer taking the previous images. Trails like this are always big fun and have steep bits, flat bits, and even tunnels through the rock wall.  The boys always enjoy a cave. Followed by a nice high up walk along a steep bit. Next post shows the outcome. Posted by Fraser Anderson. Subscribe to: Post Comments (Atom). I am Ten Kinds of Awesome. Reamde ...

fraseringermany.blogspot.com fraseringermany.blogspot.com

Fraser's News: The Big Hike–Part 3

http://fraseringermany.blogspot.com/2012/09/the-big-hikepart-3.html

Friday, September 21, 2012. The Big Hike–Part 3. Well, since we were all feeling fit and adventurous and the kids had not uttered a peep of complaint we decided to take the long route back.  On the posted sign/map it did not look too tough and it was not particularly late. We started out ok and went on this trail that took us out of the gorge.   As the sign says, we bid goodbye to Taxenbach. This is not even the most steep drop off we walked along, but it was a nice bit of the trail. One of the last thin...

fraseringermany.blogspot.com fraseringermany.blogspot.com

Fraser's News: September 2012

http://fraseringermany.blogspot.com/2012_09_01_archive.html

Friday, September 28, 2012. After crossing the majestic span of the Alps bridge, a sign pointed us in the direction of the actual Baumzipfelweg. There were a couple of observation points, but since we were more or less in a valley, I don’t think that they served a great purpose.  Really you could not see all that far, it was not like you were on top of a mountain or something.  Still, Liam enjoys any opportunity to look through a telescope or binoculars. Posted by Fraser Anderson. Like pretty much every ...

fraseringermany.blogspot.com fraseringermany.blogspot.com

Fraser's News: Baumzipfelweg–Part II

http://fraseringermany.blogspot.com/2012/09/baumzipfelwegpart-ii.html

Friday, September 28, 2012. After crossing the majestic span of the Alps bridge, a sign pointed us in the direction of the actual Baumzipfelweg. There were a couple of observation points, but since we were more or less in a valley, I don’t think that they served a great purpose.  Really you could not see all that far, it was not like you were on top of a mountain or something.  Still, Liam enjoys any opportunity to look through a telescope or binoculars. Posted by Fraser Anderson. View my complete profile.

fraseringermany.blogspot.com fraseringermany.blogspot.com

Fraser's News: August 2011

http://fraseringermany.blogspot.com/2011_08_01_archive.html

Monday, August 15, 2011. Won't be posting while my sister and family are here visiting. Will resume (with storys of wongventures) once they have returned home. Day one of our full house has gone nice and smooth though. Kids all get along well. Posted by Fraser Anderson. Friday, August 12, 2011. Mainau - Part 2. Here are Mum and Liam posing alongside busts of the founders/original patrons of the island. I think it is unusual to have a statue that is wearing glasses. I even take mine off for photog...Last ...

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