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My view on marketing. Tuesday, 19 February 2013. Lead generation through digital marketing. For most marketers the challenge is to use digital marketing to generate enough leads for their sales team. While the brand development is appreciated it is most of the times not given its due and hence the investments in digital marketing is always questioned in relation to the business it can generate. Hence, mentioning some tools which enable businesses to generate leads using digital marketing. Lead generation...

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marketing perspective | manikkinra.com Reviews

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My view on marketing. Tuesday, 19 February 2013. Lead generation through digital marketing. For most marketers the challenge is to use digital marketing to generate enough leads for their sales team. While the brand development is appreciated it is most of the times not given its due and hence the investments in digital marketing is always questioned in relation to the business it can generate. Hence, mentioning some tools which enable businesses to generate leads using digital marketing. Lead generation...

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marketing perspective | manikkinra.com Reviews

https://manikkinra.com

My view on marketing. Tuesday, 19 February 2013. Lead generation through digital marketing. For most marketers the challenge is to use digital marketing to generate enough leads for their sales team. While the brand development is appreciated it is most of the times not given its due and hence the investments in digital marketing is always questioned in relation to the business it can generate. Hence, mentioning some tools which enable businesses to generate leads using digital marketing. Lead generation...

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manikkinra.com

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marketing perspective: Lead generation through digital marketing

http://www.manikkinra.com/2013/02/lead-generation-through-digital.html

My view on marketing. Tuesday, 19 February 2013. Lead generation through digital marketing. For most marketers the challenge is to use digital marketing to generate enough leads for their sales team. While the brand development is appreciated it is most of the times not given its due and hence the investments in digital marketing is always questioned in relation to the business it can generate. Hence, mentioning some tools which enable businesses to generate leads using digital marketing. 160; 8 February...

2

marketing perspective: October 2009

http://www.manikkinra.com/2009_10_01_archive.html

My view on marketing. Thursday, 29 October 2009. Bad Campaign worse than not having one! So many times we have seen companies especially startups rushing into getting their products, websites or campaigns reach the marketplace much before they are completely ready for it. Myth - The faster you reach market space the better it is for the company. 2009 data from Eyeblaster also suggests that a good creative is key to online ad campaigns. Check the detailed report here. 160;Links to this post. One in five w...

3

marketing perspective: August 2009

http://www.manikkinra.com/2009_08_01_archive.html

My view on marketing. Monday, 31 August 2009. Commercialized kid or height of marketing! Is it an innovative advertisment for "marketing" or is it a way to degrade marketing! 160;Links to this post. Expanding horizons.Social media marketing. When many amongst us had this belief that social media marketing is not a demand generation tool some recent surveys are showing the belief to be wrong! Now even though we still cant measure how effective social marketing has been in terms of dollar gain but a study ...

4

marketing perspective: September 2009

http://www.manikkinra.com/2009_09_01_archive.html

My view on marketing. Monday, 28 September 2009. Facebook and its users! Some insightful numbers on facebook and its users. The Nielsen Company reported that in June 2009 Facebook had a unique US audience of more than 87 million people, compared with fewer than 63 million who visited MySpace that month. Q1 2009 Global Trend report. Comes from India and it wont be a surprise if India has similar numbers on facebook in next few years. 160;Links to this post. Q1 2009 global trend. Sunday, 27 September 2009.

5

marketing perspective: Branding!

http://www.manikkinra.com/2010/11/branding.html

My view on marketing. Sunday, 14 November 2010. I hope there’s not another Myspace coming up! 2 Cold drink brands – Pepsi, Coke, Sprite etc – Another shocker. Ok imagine you go to a shop and ask for Sprite and he gives you 7Up, would you drink or leave it! More than 90% of people would go ahead and drink it! Good brands are irreplaceable is what we were taught. Over 5 months since the rebranding happened – go to MG Road in Bangalore or Delhi Airport – same old logo hanging around! View my complete profile.

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manikkinra.com

marketing perspective

My view on marketing. Tuesday, 19 February 2013. Lead generation through digital marketing. For most marketers the challenge is to use digital marketing to generate enough leads for their sales team. While the brand development is appreciated it is most of the times not given its due and hence the investments in digital marketing is always questioned in relation to the business it can generate. Hence, mentioning some tools which enable businesses to generate leads using digital marketing. Lead generation...

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