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marcusstarke.com

MarcusStarke.com

A Discussion about Leadership and Marketing

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MarcusStarke.com | marcusstarke.com Reviews
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A Discussion about Leadership and Marketing
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MarcusStarke.com | marcusstarke.com Reviews

https://marcusstarke.com

A Discussion about Leadership and Marketing

INTERNAL PAGES

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1

The Marketing Organization: the Next IT-buying Powerhouse | Marketing in the Lead

http://marcusstarke.com/marketing-all/the-marketing-organization-the-next-it-buying-powerhouse

Marketing in the Lead. Transforming Companies into Customer-Centric Organizations. The Business of Marketing is becoming more and more the Science of Marketing . April 9, 2012, information technology purchasing trends. The Marketing Organization: the Next IT-buying Powerhouse. In years past, sales representatives of IT solution providers had a clear strategy for cultivating new business: get an appointment with the CIO. To perform this enhanced scope of responsibilities, Marketing increasingly requires h...

2

Editorial | Marketing in the Lead

http://marcusstarke.com/tag/editorial-en

Marketing in the Lead. Transforming Companies into Customer-Centric Organizations. December 19, 2013, Editorial. Welcome to Marketing in the Lead! Chief Marketing Officer, Ciena. Get Updates via Email. Lost in Translation: Having Business Conversations in a Tech World. The Next Feeding Frenzy: Why a Short Video Is Your Next Advertising Campaign. What Lies Ahead for 2015: Viewing Marketing Measurement in a Whole New Light. Are you still a B2B marketer? Four Technology Trends Businesses Need to Embrace.

3

The Next Feeding Frenzy: Why a Short Video Is Your Next Advertising Campaign | Marketing in the Lead

http://marcusstarke.com/social-media/the-next-feeding-frenzy-why-a-short-video-is-your-next-advertising-campaign

Marketing in the Lead. Transforming Companies into Customer-Centric Organizations. November 12, 2014, marketing. The Next Feeding Frenzy: Why a Short Video Is Your Next Advertising Campaign. Millions of people are sharing online videos on YouTube, Vimeo, Vine and other social media sites. According to ReelSEO, sharing video ads. So What Goes into a Great Video Ad? As we all know, these can’t be bought. Sometimes massive branding and advertising campaigns run counter to creating softer and higher valu...

4

Chief Customer Officer: Overdue or not Needed? | Marketing in the Lead

http://marcusstarke.com/marketing-all/chief-customer-officer-overdue-or-not-needed

Marketing in the Lead. Transforming Companies into Customer-Centric Organizations. Once every employee benefits from customer-oriented behavior, the result is a cooperative, constructive and efficient customer-centric organization. February 28, 2014, Starke s View. Chief Customer Officer: Overdue or not Needed? Showed that customer-centric S&P 500 companies have a growth rate of 144% annually, while other companies grow only 38%. More recent research supports these findings. As a logical consequence, cus...

5

Leading now and in the Future | Marketing in the Lead

http://marcusstarke.com/leadership/starkes-view-leading-now-and-in-the-future

Marketing in the Lead. Transforming Companies into Customer-Centric Organizations. February 7, 2014, Starke s View. Leading now and in the Future. Leaders listen to their employees, to their customers, to their stakeholders. They welcome feedback and become role models for life-long learning and for dealing with criticism. They fuse internal and external teams with their soft skills and establish joint goals. Material incentives only motivate in the short-term. Millennials, in particular, value meani...

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tom-pfister.com tom-pfister.com

About | Amazing Experiences

https://tom-pfister.com/about

By Tom Pfister, Global Citizen. Tom Pfister, FOUNDER, NYTRO MARKETING. Prior to founding Nytro, I founded and developed Matchcode from its humble beginning to a leading worldwide marketing company. Before that I was a marketing executive within SAP. Where I had the honor to build the initial marketing organizations in Europe, America, Latin America, the Middle East and Asia Pacific. One Response to About. Die Entwicklung des Firmen-Logos seit der Gründung von SAP im Jahr 1972 Kroker's Look @ IT. Fill in ...

tom-pfister.com tom-pfister.com

How to provoke your customers? | Amazing Experiences

https://tom-pfister.com/2015/01/16/how-to-provoke-your-customers

By Tom Pfister, Global Citizen. How to provoke your customers? The other day I had the opportunity to interview Peter van der Fluit. And Philip Lay,. Principals at the Chasm Group. So let’s see what they have to say. Philip, your company Chasm Group. Is a team of disruptive thinkers specializing in helping technology-based companies achieve escape velocity in both emerging and established markets. What are the key elements to escape velocity? Have powerful product franchises, struggle mightily to allocat...

tom-pfister.com tom-pfister.com

Blue is the new Gold | Amazing Experiences

https://tom-pfister.com/2014/11/24/blue-is-the-new-gold

By Tom Pfister, Global Citizen. Blue is the new Gold. Logo back to the Future long live an icon! Shortly after the launch of the new golden logo, SAP. Decided to make a U-turn. Based on strong feedback from employees, customers and shareholders SAP is bringing back the iconic blue logo. A move which manifests SAP. 8216;s commitment to listen to its audiences and a proof point that iconic logos of all sorts allow only minimal evolutionary steps. November 24, 2014. Leave a Reply Cancel reply. Join many oth...

tom-pfister.com tom-pfister.com

Glocal Marketing | Amazing Experiences

https://tom-pfister.com/2014/12/02/glocal-marketing

By Tom Pfister, Global Citizen. What’s driving Field Marketing Today? Today the challenge for many marketers is to continuously drive install base and net new business. Companies of all sizes must capitalize on its future growth drivers by focusing on key customer segments and certainly high growth industries. To add some additional complexity – this all happens in a mix of established, mature as well as emerging markets all around the globe. The key to successful glocal. Definition of the demand generat...

tom-pfister.com tom-pfister.com

Leadership | Amazing Experiences

https://tom-pfister.com/category/leadership

By Tom Pfister, Global Citizen. Posts from the Leadership. When dreams can make the world a better place. June 6, 2016. Born to be Wild – From Corner Office to the Smell of Petrol. April 8, 2016. The cost of too little sleep. March 11, 2016. Predicting the next President. March 2, 2016. The best time for new beginnings is now. February 18, 2016. How to provoke your customers? January 16, 2015. 8220;Made in Germany”: Inside the Brain of a global Chief Marketing Officer. December 10, 2014. November 17, 2014.

tom-pfister.com tom-pfister.com

Digital Nomad | Amazing Experiences

https://tom-pfister.com/2015/04/30/a-digital-nomad

By Tom Pfister, Global Citizen. Is a Millennial French Citizen living in Tokyo and Singapore and a true Digital Nomad. He works for some of the top global brands, loves to travel and knows the world. During the last two years he has visited more than 40 countries, sled down volcanoes in Chili, cycled through Myanmar, couch surfed in Iran and skied the highest European mountains in Georgia. I have worked together with Simon in NYC and Singapore and he represents the global consumer of the future. Is multi...

tom-pfister.com tom-pfister.com

“Made in Germany”: Inside the Brain of a global Chief Marketing Officer | Amazing Experiences

https://tom-pfister.com/2014/12/10/made-in-germany-inside-the-brain-of-a-global-chief-marketing-officer

By Tom Pfister, Global Citizen. 8220;Made in Germany”: Inside the Brain of a global Chief Marketing Officer. The other day I had the opportunity to meet up for a drink with Marcus Starke. Global CMO of CIENA. I wanted to find out from Marcus how marketing plays an ever more important role in today’s digital economy and what his personal interests are. So let’s get started. Recently you wrote in your blog about the expected rise in IT spend for the CMO? Globalization is key for today’s success? We hear a ...

tom-pfister.com tom-pfister.com

Changing the way to communicate with customers | Amazing Experiences

https://tom-pfister.com/2015/02/19/changing-the-way-to-talk-with-customers

By Tom Pfister, Global Citizen. Changing the way to communicate with customers. SAP explores new event concepts to put the customer in the driver seat. Most companies in the ICT space stage large global or regional user conferences such as HP Discover. Communicating with customers not to customers. Too often this fine difference is not taken into account when building events for a true and relevant customer experience. SAP. Style presentation such as:. 8211; Thought leadership Sessions. SAP was keen to d...

tom-pfister.com tom-pfister.com

Berlin “Poor but Sexy” | Amazing Experiences

https://tom-pfister.com/2014/12/18/berlin-poor-but-sexy

By Tom Pfister, Global Citizen. Berlin “Poor but Sexy”. Is a German native who worked and lived in Singapore, Beijing, New York and is currently living and working in Berlin. She is the publisher of the highly regarded Berlin Design Guide. And at the forefront of Design Trends. She is continuously scouting. The world for the latest design ideas. Today she works on the next edition of the Berlin Design Guide and is on the search for new hot spots and design locations in Berlin. Blain Southern Berlin 6.

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