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Friday, July 13, 2012. How will the new cookies law affect your marketing efforts? The Direct Marketing Association has told marketers to consider a range of steps to ensure they comply with the cookies law. It is likely that you will have heard a great deal over recent weeks about the new cookies law, but how will it affect your company's efforts to increase lead generation? What steps should you take? They will need to use these to provide access to content that tells users what cookies are being used,...

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Friday, July 13, 2012. How will the new cookies law affect your marketing efforts? The Direct Marketing Association has told marketers to consider a range of steps to ensure they comply with the cookies law. It is likely that you will have heard a great deal over recent weeks about the new cookies law, but how will it affect your company's efforts to increase lead generation? What steps should you take? They will need to use these to provide access to content that tells users what cookies are being used,...

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https://mardevdm2splash.blogspot.com

Friday, July 13, 2012. How will the new cookies law affect your marketing efforts? The Direct Marketing Association has told marketers to consider a range of steps to ensure they comply with the cookies law. It is likely that you will have heard a great deal over recent weeks about the new cookies law, but how will it affect your company's efforts to increase lead generation? What steps should you take? They will need to use these to provide access to content that tells users what cookies are being used,...

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mardevdm2 splash: July 2011

http://mardevdm2splash.blogspot.com/2011_07_01_archive.html

Thursday, July 21, 2011. Once you know who to talk to, how do you know what to say? So, you've segmented your data and learned what you can from your analysis of it. Now what? According to the Sherpa 2011 B2B Marketing Benchmark Report. The key to success for B2B organizations going forward will be to improve their marketing efficiencies in every stage of the buying cycle. 92% of buyers are open to cold calls. If the information is relevant. This sounds like the answer to the "now what? Links to this post.

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mardevdm2 splash: Is gaming just for B2C?

http://mardevdm2splash.blogspot.com/2012/05/is-gaming-just-for-b2c.html

Wednesday, May 23, 2012. Is gaming just for B2C? We've all heard of Angry Birds and how successful that's been on social media sites and mobiles but surely gaming is for B2C firms not B2B? As much as I enjoy them could I justify playing a game at the office? Probably depends on your role but as a marketer we’ve only just won the fight for the right to. Losing employee time to ‘slightly’ more acceptable online pleasures doesn’t seem to be fazing anyone. But I suppose with most people...It’s an enlig...

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mardevdm2 splash: June 2011

http://mardevdm2splash.blogspot.com/2011_06_01_archive.html

Tuesday, June 28, 2011. Data marketing goes way beyond data - 5 questions to consider. We are exhibiting at and attending the Data Marketing Show in London, 29-30 June ( check out the show and register. And the primary focus of the event is data-driven marketing. In my experience, data-driven marketing goes way beyond data. The questions that come to mind, for example, are:. What do you know about your current marketing data that helps you better target your audience? Not going to be at the show? I atten...

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mardevdm2 splash: May 2012

http://mardevdm2splash.blogspot.com/2012_05_01_archive.html

Wednesday, May 23, 2012. Is gaming just for B2C? We've all heard of Angry Birds and how successful that's been on social media sites and mobiles but surely gaming is for B2C firms not B2B? As much as I enjoy them could I justify playing a game at the office? Probably depends on your role but as a marketer we’ve only just won the fight for the right to. Losing employee time to ‘slightly’ more acceptable online pleasures doesn’t seem to be fazing anyone. But I suppose with most people...It’s an enlig...

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mardevdm2 splash: January 2012

http://mardevdm2splash.blogspot.com/2012_01_01_archive.html

Tuesday, January 17, 2012. Key marketing trends for 2012 (part two). Part two of our guide to key B2B marketing trends that will be seen this year. Now is the time that B2B marketers like you will be considering if and how they want to change their advertising strategies in 2012 in order to win new business. Some key marketing trends for 2012 have been discussed and now it is time for part two of our guide. What will be lucrative for B2B firms this year. Integrating email marketing with social media.

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Friday, July 13, 2012. How will the new cookies law affect your marketing efforts? The Direct Marketing Association has told marketers to consider a range of steps to ensure they comply with the cookies law. It is likely that you will have heard a great deal over recent weeks about the new cookies law, but how will it affect your company's efforts to increase lead generation? What steps should you take? They will need to use these to provide access to content that tells users what cookies are being used,...

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