marketeneur.com

Marketeneur

Tuesday, April 15, 2014. 2nd Screen Trends in Broadcasting. Has come and gone with the rest of NAB, and now I finally have a moment to recap the session that lasted all afternoon last Sunday, April 6th. There was a lot of discussion, about a variety of topics, so I tried my best to whittle the conversation down to the most important themes of the afternoon. Twitter is the King of the Second Screen. Video Cards on the Twitter Amplify platform generate 4x more engagement. A programmatic means of automating...

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Tuesday, April 15, 2014. 2nd Screen Trends in Broadcasting. Has come and gone with the rest of NAB, and now I finally have a moment to recap the session that lasted all afternoon last Sunday, April 6th. There was a lot of discussion, about a variety of topics, so I tried my best to whittle the conversation down to the most important themes of the afternoon. Twitter is the King of the Second Screen. Video Cards on the Twitter Amplify platform generate 4x more engagement. A programmatic means of automating...

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Marketeneur | marketeneur.com Reviews

https://marketeneur.com

Tuesday, April 15, 2014. 2nd Screen Trends in Broadcasting. Has come and gone with the rest of NAB, and now I finally have a moment to recap the session that lasted all afternoon last Sunday, April 6th. There was a lot of discussion, about a variety of topics, so I tried my best to whittle the conversation down to the most important themes of the afternoon. Twitter is the King of the Second Screen. Video Cards on the Twitter Amplify platform generate 4x more engagement. A programmatic means of automating...

INTERNAL PAGES

marketeneur.com

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Marketeneur: B2B Social Media Overview - Southwest Airlines Social CRM Tactics

http://www.marketeneur.com/2012/08/b2b-social-media-overview-southwest.html

Thursday, August 23, 2012. B2B Social Media Overview - Southwest Airlines Social CRM Tactics. I recently listened to a Q&A session with Paula Berg of Linhart PR. Was created by Southwest to provide a connection with Southwest Airlines employees. Job applications tripled after each show. Revenues increased 7% during the show's 4 years (attributed to the show). Organize Your Social Media Strategy and Tactics. The Nuts about Southwest Airlines. Replaced the show after the show ended. Twitter was used beginn...

2

Marketeneur: Treat Social Media Like a Grown-Up Data Point

http://www.marketeneur.com/2013/12/treat-social-media-like-grown-up-data.html

Sunday, December 8, 2013. Treat Social Media Like a Grown-Up Data Point. A colleague of mine recently published a whitepaper titled Tracking What Matters: Best Practices and Common Pitfalls in Social Media Measurement. It means that other people are using it. More importantly, it means that your customers are using it. Location: Los Angeles, CA, USA. Subscribe to: Post Comments (Atom). There was an error in this gadget. Why Purchasing Twitter Followers is a Bad Idea. Sheryl Sandbergs Leadership Style.

3

Marketeneur: The Media Center Experiment: GoogleTV vs. Roku2

http://www.marketeneur.com/2011/08/the-media-center-experiment-googletv-vs.html

Sunday, August 7, 2011. The Media Center Experiment: GoogleTV vs. Roku2. Last week I purchased a Logitech Revue GoogleTV. I had recently canceled my cable after AT&T U-Verse. I thought that, maybe, I could wait for Google to work out a deal with Hulu, but why? In the meantime, I would just have to miss my shows, or watch them on my laptop? Based on this judgement, I did some research and found that Western Digital just signed a deal with Hulu to play on their new media center, HD TV media Hub.

4

Marketeneur: Does my Brand Need a Social Media Presence?

http://www.marketeneur.com/2013/08/does-my-brand-need-social-media-presence.html

Sunday, August 11, 2013. Does my Brand Need a Social Media Presence? I’ve been asked to prep a deck explaining why BrandX should avoid social media, and wondering if you might have any data we could use. What does it take to have a current social media presence. (which brands, what it takes, how much does it take to do those? 8211; what is the bar for success.). A ‘Ghost town’ is more harmful than not having a presence. We are B2B – Vast majority are not on social media – few outliers. The bar for success.

5

Marketeneur: The Customer Brand Score and the Future with Big Data Analytics

http://www.marketeneur.com/2014/01/the-customer-brand-score-and-future.html

Friday, January 31, 2014. The Customer Brand Score and the Future with Big Data Analytics. By Vijay Raghunathan, this paper focuses on the interaction of data captured from social media, and how it can be tied to CRM data. In my opinion, Vijay has hit the nail right on the head. Figure 1 - Mapping Social Identities. Location: Los Angeles, CA 90028, USA. Subscribe to: Post Comments (Atom). There was an error in this gadget. Why Purchasing Twitter Followers is a Bad Idea. Sheryl Sandbergs Leadership Style.

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Tuesday, April 15, 2014. 2nd Screen Trends in Broadcasting. Has come and gone with the rest of NAB, and now I finally have a moment to recap the session that lasted all afternoon last Sunday, April 6th. There was a lot of discussion, about a variety of topics, so I tried my best to whittle the conversation down to the most important themes of the afternoon. Twitter is the King of the Second Screen. Video Cards on the Twitter Amplify platform generate 4x more engagement. A programmatic means of automating...

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