trademark.iastate.edu
Internal Units | Trademark Licensing Office
http://www.trademark.iastate.edu/units
Info for campus organizations. Info for Vendors and Retailers. Internal Trademark Use Form ( http:/ www.trademark.iastate.edu/forms/. Searchable database of all licensees ( http:/ www.trademark.iastate.edu/merchandise/. Art requirements for departments and internal units ( http:/ www.marketing.iastate.edu/identity/. Promotional Merchandise Toolkit ( http:/ promotoolkit.marketing.iastate.edu. Internal units must follow the Visual Identity System. Yes All units must fill out a Trademark Internal Use form.
www-trademark.sws.iastate.edu
Internal Units | Trademark Licensing Office
https://www-trademark.sws.iastate.edu/units
Info for campus organizations. Info for Vendors and Retailers. Internal Trademark Use Form ( http:/ www.trademark.iastate.edu/forms/. Searchable database of all licensees ( http:/ www.trademark.iastate.edu/merchandise/. Art requirements for departments and internal units ( http:/ www.marketing.iastate.edu/identity/. Promotional Merchandise Toolkit ( http:/ promotoolkit.marketing.iastate.edu. Internal units must follow the Visual Identity System. Yes All units must fill out a Trademark Internal Use form.
brandmarketing.iastate.edu
FAQ - Brand Standards
http://www.brandmarketing.iastate.edu/faq
College, Department, Unit. College, Department, Unit. What font is used for the university wordmark? The wordmark is a unique manipulation of typography to create our distinct university identity. Do not attempt to typeset or recreate the wordmark. How do I get my artwork of my unit name below the university wordmark? Why has the name of the “nameplate” been updated to “wordmark”? Why do I have to design with only two type font families? Pantone 186 C is Iowa State’s red and Pantone 142 C is Iowa&#...
brandmarketing.iastate.edu
Primary Wordmarks - Brand Standards
http://www.brandmarketing.iastate.edu/wordmark/primary
College, Department, Unit. College, Department, Unit. College, Department, Unit. The primary wordmark may be used with. The official name “of Science and Technology”. Reasons to use the official name wordmark include:. When communicating with audiences that are specifically interested in our programs dealing with science and technology. When a communication is targeting a specific science and technology related audience. When submitting a grant proposal. The primary wordmark may be used without. An area ...
brandmarketing.iastate.edu
Wordmark Guidelines - Brand Standards
http://www.brandmarketing.iastate.edu/wordmark
College, Department, Unit. College, Department, Unit. College, Department, Unit. The Iowa State University wordmark is the standardized graphic representation of the Iowa State University name. The wordmark consists of letterforms customized especially for Iowa State University. It is not a specific font. The consistent and proper use of the university wordmark not only strengthens recognition for Iowa State University, but also encompasses the many individual entities that make up the university.
brandmarketing.iastate.edu
Print Standards - Brand Standards
http://www.brandmarketing.iastate.edu/print-standards-2
College, Department, Unit. College, Department, Unit. Printed materials representing Iowa State University reach many overlapping audiences. All printed items should clearly and consistently communicate the university’s brand in all situations. Doing so will help build a cohesive identity for the university. Office of University Marketing. Ames, IA 50011-2103.
brandmarketing.iastate.edu
Brand Elements - Brand Standards
http://www.brandmarketing.iastate.edu/brand-elements
College, Department, Unit. College, Department, Unit. The Iowa State Brand Standards Guide is a set of graphic elements and guidelines that, when properly executed, holds all the colleges, units, institutes, and centers within our university together. Each element has a specific role in preserving our universitys prestigious reputation in the academic world. 8211; primary identifier for the entire university and all its segments. 8211; gives a voice to your message. 8211; draws attention to your message.
brandmarketing.iastate.edu
Adventure Campaign Assets - Brand Standards
http://www.brandmarketing.iastate.edu/brand-elements/adventure-campaign-assets
College, Department, Unit. College, Department, Unit. The Enjoy the Adventure campaign style guide and corresponding assets are proprietary (hands off Hawks! And only available for use by university units. Included elements are: graphic elements, color palette, type styles, background textures, brand promise and brand voice. Download Adventure Campaign Assets. Remember Cyclone fans, yellow or gold paper with black ink is never a good combination! Office of University Marketing. Ames, IA 50011-2103.
brandmarketing.iastate.edu
Color Palette - Brand Standards
http://www.brandmarketing.iastate.edu/brand-elements/color-palette
College, Department, Unit. College, Department, Unit. The Iowa State University customized color palette reflects the clarity and depth of our values, and it is deeply rooted in the university’s land-grant mission. Consistent and appropriate use of these colors will create a strong and consistent visual presence for the university. This established system of colors for brand communications ties all the colleges, institutes, centers and units of our university together. Color Combinations to Avoid. The co...
SOCIAL ENGAGEMENT