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marketinginsightNews and views from the editorial director of Paramount Market Publishing.
http://marketinginsight.blogspot.com/
News and views from the editorial director of Paramount Market Publishing.
http://marketinginsight.blogspot.com/
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marketinginsight | marketinginsight.blogspot.com Reviews
https://marketinginsight.blogspot.com
News and views from the editorial director of Paramount Market Publishing.
marketinginsight.blogspot.com
marketinginsight: July 2007
http://marketinginsight.blogspot.com/2007_07_01_archive.html
News and views from the editorial director of Paramount Market Publishing. Monday, July 30, 2007. Books on flash drives? At Paramount, we are learning the flexibility of using flash drives to back up and to transmit manuscripts from writer to editor to designer. Since we are preparing most of our book files to be available as downloads, we wondered whether there is a market among librarians or corporate marketers for books on a flash drive. It occurred to us that these could be useful for:. What is email...
marketinginsight: July 2008
http://marketinginsight.blogspot.com/2008_07_01_archive.html
News and views from the editorial director of Paramount Market Publishing. Thursday, July 24, 2008. FallLineup for PMP Books. We at Paramount Books are very excited about our fall lineup of books. In addition to a new book by Tom Asacker. Which we mentioned in our last post, we are also tackling some new topics and bringing new insights to some older topics. Erin O. Patton, founder of The MasterMind Group. Conference in Chicago October 22 and 23 and her book will be available for all attendees. Many of y...
marketinginsight: Making messages more authentic for non-white Americans
http://marketinginsight.blogspot.com/2008/04/making-messages-more-authentic-for-non.html
News and views from the editorial director of Paramount Market Publishing. Friday, April 11, 2008. Making messages more authentic for non-white Americans. Yankelovich Monitor Multicultural Marketing Study. Reports that only 25 percent of all African-Americans and Hispanic consumers find marketing and advertising personally and culturally relevant. Incidently you can sign up for the weekly blog here. It's a great way to get informed commentary about a variety of marketing issues. By Pepper Miller and Herb...
marketinginsight: December 2007
http://marketinginsight.blogspot.com/2007_12_01_archive.html
News and views from the editorial director of Paramount Market Publishing. Tuesday, December 18, 2007. How to Avoid the Seven Common Mistakes of Marketers. Every day, without knowing it, marketers of all kinds make the same common mistakes – and end up destroying their brands. So says the author of a forthcoming book, Brand Busters: Seven Common Mistakes Marketers Make. In it, Chris Wirthwein, CEO of 5MetaCom. 1 Taking “needs” instead of wants. 2 Falling in love with your product, instead of your customer.
marketinginsight: FallLineup for PMP Books
http://marketinginsight.blogspot.com/2008/07/falllineup-for-pmp-books.html
News and views from the editorial director of Paramount Market Publishing. Thursday, July 24, 2008. FallLineup for PMP Books. We at Paramount Books are very excited about our fall lineup of books. In addition to a new book by Tom Asacker. Which we mentioned in our last post, we are also tackling some new topics and bringing new insights to some older topics. Erin O. Patton, founder of The MasterMind Group. Conference in Chicago October 22 and 23 and her book will be available for all attendees. Baby Boom...
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Marketing Strategies brought to you by LogoMall. Are You Committed to Your Blog? April 23, 2010. I finally got to watch an entire movie start to finish last week. If you are a working parent, you know how tough this is. Someone is either hogging the box with Elmo or ICarly (my husband) or you are so exhausted by the end of the day you just can’t keep your eyes open. Raquo; Read Full Article. More Eyes on YOUR Message. February 18, 2010. Raquo; Read Full Article. November 5, 2009. At our yearly Halloween ...
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News and views from the editorial director of Paramount Market Publishing. Wednesday, February 25, 2009. Mickey Brazeal on Business Week Exchange. Author Mickey Brazeal, whose book RFID: Improving the Customer Experience, gives many examples of how to use RFID technology to better serve customers as well as to cut costs in retail, health care, utilities, transportation, agriculture and many other industries recently appeared on Business Week's Exchange. You can see the mention here. Posted by Doris Walsh.
360° Marketing insights by Patrick Galig 360° marketing insight by Patrick Galig - MBA.
8212; Main Menu —. What do we mainly discuss on marketinginsight.ch? Marketinginsight.ch by Patrick Galig (MBA), an experienced and innovation award nominated product guy, focuses on the CUSTOMER. And how companies can better understand this important and ever more demanding stakeholder and it’s environment. What should you consider to successfully manage customer relationships through the means of. MPM) and last but not least. MBA mind maps available for free download. Relationships are strategic. C...
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Remember Me Forgot Your Password? Interested in marketing theory? Create your own insight alerts and we’ll send you professionally prepared summaries of important news and hand-picked links to interesting articles. Start here. You can also get one of our periodic newsletters. And if you want us to cover a particular topic just tell us. Subscribers guide what we cover. Re-invention Of E-commerce Would Benefit Global Sustainability Efforts. July 16, 2015: 12:00 AM EST. July 16, 2015, Haymarket. Ashley Zeck...
