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Marketing is Easy | The Anti-Expert Expert

While a consultant at McKinsey I was once told:

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Marketing is Easy | The Anti-Expert Expert | marketingiseasy.com Reviews
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While a consultant at McKinsey I was once told:
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Marketing is Easy | The Anti-Expert Expert | marketingiseasy.com Reviews

https://marketingiseasy.com

While a consultant at McKinsey I was once told:

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1

Why your company should NOT use “Big Data” | Marketing is Easy

http://marketingiseasy.com/big-data

Attribution Part 1: Attribution is Hard. Follow me on Twitter. Connect with me on LinkedIn. Add me on Google. Subscribe to my RSS Feed. Why your company should NOT use “Big Data”. But that’s exactly what I am going to do. I am not going to argue that Big Data when done properly cannot create value. What I will argue is that if you are not already dominating your field and mastered all of the basics, then any dive into Big Data is just chasing a trend and a waste of your team’s time. There are three reaso...

2

Stop being Excellent | Marketing is Easy

http://marketingiseasy.com/free-updates

Attribution Part 1: Attribution is Hard. Follow me on Twitter. Connect with me on LinkedIn. Add me on Google. Subscribe to my RSS Feed. So I’m writing a different book. “Good Enough: Why Good is Better Than Excellent”. The book is under construction but this is your chance to get a first look at it. If you still aren’t sure, you can read the first draft of the first part of the first chapter here. It should give you a feel for what to expect. Follow me on Twitter. New chapters are released.

3

Media Mention: Marketing to Boomers | Marketing is Easy

http://marketingiseasy.com/2015/08/02/media-mention-marketing-to-boomers

Attribution Part 1: Attribution is Hard. Follow me on Twitter. Connect with me on LinkedIn. Add me on Google. Subscribe to my RSS Feed. Media Mention: Agencyspotter ➡. Media Mention: Marketing to Boomers. His is an older one. CIO.com published an article on how to market to baby boomers and asked my advice. I told them to focus on the simple stuff. Here was the quote they used:. Don’t discount the power of the telephone, says Edward Nevraumont, CMO, A Place for Mom. Sunday, August 2, 2015. Interviews vs ...

4

What’s with the book title? | Marketing is Easy

http://marketingiseasy.com/whats-with-the-book-title

Attribution Part 1: Attribution is Hard. Follow me on Twitter. Connect with me on LinkedIn. Add me on Google. Subscribe to my RSS Feed. What’s with the book title? Marketing is easy is obviously a provocative, a gimmicky, some might say even a marketing title. I once called out Ted Coine. But after a little back-and-forth, Ted’s final counter-argument was: For most companies, customer service is so abysmal that to be reasonable sends the wrong message. I feel we have the opposite problem with marketing.

5

Table of contents | Marketing is Easy

http://marketingiseasy.com/the-book

Attribution Part 1: Attribution is Hard. Follow me on Twitter. Connect with me on LinkedIn. Add me on Google. Subscribe to my RSS Feed. What’s with the book title? Why your company should not use Big Data. Attribution Part 1: Attribution is hard. Attribution Part 2: Attribution is Easy. Funnels and high volume testing. Proving it is impossible. Customer lifetime value: the foundation of marketing. Increasing customer lifetime value. Follow me on Twitter. New chapters are released. Proving it is impossible.

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Blog | Good Enough | Why Good is Better Then Excellent

http://www.begoodenough.com/blog

Why Good is Better Then Excellent. Follow me on Twitter. Tuesday, July 12, 2016. Good Enough to see Hamilton. Barely. There are two other ways to get tickets. Maybe the set designer for the Chicago production of Hamilton wants to see the set in action to see if the changes he wants to make in Chicago will work in practice? For any number of reasons the show may need to make a seat available. So they hold back about twenty of the best seats in the theatre just in case and then release them five to thi...

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Marketing is Easy | The Anti-Expert Expert

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