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Marketing Pi

Applying old school marketing in the brave new world. May 19, 2010. 51 SEO special 1: The obvious stuff. 1 Get a good reason to blog- it’s hard to write everyday if you don’t have the proper motivation (my reason: to get a job in the online marketing world). 2 Have interesting content- it’s hard to write something everyday if it’s not personally interesting (my take: combining my marketing career with my Masters in Future Studies). 3 Believe in the bikini principle. Posted at 10:10 AM. May 18, 2010.

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CFGS Gestió Comercial i Màrqueting Escola Pia Mataró

CFGS Gestió Comercial i Màrqueting Escola Pia Mataró. Dijous, 4 de juny de 2015. JA HEM ACABAT EL CURS 2014-15. Vam iniciar el curs al setembre passat i avui l'hem acabat. Ha estat un camí dur, de força exigència de exàmens, treballs, compromisos sense aturar-nos però ha valgut la pena perquè la meta ha arribat amb èxit. A partir d'ara començareu unes altres històries carregades de responsabilitat i emoció i amb treball aconseguireu els vostres objectius. Gràcies a tots per aquest curs. L'acte va estar c...

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柴娃娃市場行銷雜記

分享生活中遇到的廣告, 行銷案例以及Interactive (Digital) Marketing 的點點滴滴. Monday, February 16, 2015. 今年數位行銷﹝廣告類﹞最值得注意的事：Demand-side Platform (DSP). 我的其中一項工作是負責一個目的地的數位行銷。去年，我花了很多時間摸索和改善在中國市場的網上行銷策略和執行細節。和香港市場不同，中國市場在數位行銷這一塊非常的成熟。無論是平台、社區或是工具類，五花八門，開始時有種劉佬佬走進大觀園的感覺。幸好，品牌影響力和資源還算可以，在執行中遇到問題時都能得到各界友好大力支持，順利過渡。話談回來，在國內做目的地推廣，除了旅行社的關係必需掌握好之外，網上的銷售也變得很重要，尤其在一線城市﹝所謂的北上廣─北京、上海和廣州﹞&#652...在中國，類似的Ad Network有不少，出名的有騰訊的點廣通、阿里巴巴的TANX以及百度的廣告聯盟，分別在社交、電商和搜索方面各領風騷。因應市場需求，它們的功能也漸漸改變，...Ad Network的出現主要有太多網站有需要將賣不出去的廣告位進行促銷。Ad Networ...

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Marketing Picnic | comunicación diseño creatividad

Ejercicio de escritura creativa: Las 6 preguntas. 14 agosto, 2015. 5 agosto, 2015. Hoy os traigo un ejercicio de lo más entretenido, otro reto para escritores creativos que, como ocurría en el ejercicio de la llave. Nos ayuda a mejorar nuestra escritura y potenciar el uso de la imaginación. El ejercicio se llama las 6 preguntas. Y se basa en responder Continúa leyendo Ejercicio de escritura creativa: Las 6 preguntas. Cómo mejorar el SEO de tus entradas de blog. 13 agosto, 2015. 14 agosto, 2015. En su dec...

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