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The Marketing Renegade

Marketing tips and advice to improve marketing planning and lead generation

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The Marketing Renegade | marketingrenegade.blogspot.com Reviews

https://marketingrenegade.blogspot.com

Marketing tips and advice to improve marketing planning and lead generation

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1

The Marketing Renegade: How to generate more enquiries this year

http://marketingrenegade.blogspot.com/2011/01/if-you-want-to-consistently-generate.html

Tuesday, January 4, 2011. How to generate more enquiries this year. If you want to consistently generate more enquiries and more sales in 2011, then here are 10 areas of marketing where you really should be directing significant attention. 1 Strategic review and planning. 8220;We do advertising and send brochures out but they don’t generate many enquiries.”. 2 Website and brochures. 8220;It’s frustrating that prospects and clients don’t seem to understand what we do.”. 3 Reducing your print costs. Person...

2

The Marketing Renegade: Will recession bite again?

http://marketingrenegade.blogspot.com/2011/01/will-recession-bite-again.html

Monday, January 31, 2011. Will recession bite again? An online poll at the Daily Mail website todays shows that 67% (two thirds) of all respondents think the UK economy is heading into a double dip recession. Is your company strong enough to survive another period of poor performance for who knows how long? Pretty soon, of course, all the current orders have been fulfilled and guess what? Cutting your marketing budget and stopping your customer newsletter could really put your business in a very difficul...

3

The Marketing Renegade: December 2010

http://marketingrenegade.blogspot.com/2010_12_01_archive.html

Monday, December 6, 2010. Have you tried marketing joint ventures? One of the most common challenges for business owners is, obviously, “How do I find more customers? 8221; If you’re starting a new business then you want to grow your customer base as quickly as possible. If you’re running an established business then maybe you’re worried that your current list is getting a bit stale and you’d like to find some new blood for it. Events are another good form of joint venture where each of the participants ...

4

The Marketing Renegade: Maximising your list value

http://marketingrenegade.blogspot.com/2011/01/maximising-your-list-value.html

Monday, January 10, 2011. Maximising your list value. I had a meeting with a new client recently who has a list of more than 10,000 prospects, which he has never done anything with. I nearly fell over. Now it’s really important to understand that the reason these people didn’t buy probably wasn’t because “they didn’t want to buy”. In actual fact, the real reason for many of them was that it was just the wrong time. This scenario brilliantly demonstrates the need for an effective lead management system.

5

The Marketing Renegade: Only use 'Direct Response' marketing

http://marketingrenegade.blogspot.com/2011/01/only-use-direct-response-marketing.html

Thursday, January 6, 2011. Only use 'Direct Response' marketing. There should always be a very specific offer. There must be compelling copy describing the benefits of this offer. Include be a reason for your reader to respond to this offer ‘Right Now’. Clearly state what you want your reader to do next, so they can respond. You absolutely must track the response to the campaign. Click the image at the top to see a larger copy of my current direct response advert. This pulls in far more enquiries tha...

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The Marketing Renegade

Monday, January 31, 2011. Will recession bite again? An online poll at the Daily Mail website todays shows that 67% (two thirds) of all respondents think the UK economy is heading into a double dip recession. Is your company strong enough to survive another period of poor performance for who knows how long? Pretty soon, of course, all the current orders have been fulfilled and guess what? Cutting your marketing budget and stopping your customer newsletter could really put your business in a very difficul...

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