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fresh ideas about independent school marketing, independent school marketing strategy
marketingthatworksblog.blogspot.com
Marketing That Works: February 2013
http://marketingthatworksblog.blogspot.com/2013_02_01_archive.html
Wednesday, February 13, 2013. 9 ways to get survey results that matter. You probably know that surveying stakeholders is critically important to the marketing success of your business, school or organization. That’s the easy part. The hard part is how to get started. 1 Link questions to decisions. 2 Make it actionable. 3 It’s got to be measurable. 4 Make questions precise. Were their questions answered? Was it delivered pleasantly? 6 Be polite and conversational. 7 Open-ends add context. From the people ...
Marketing That Works: April 2014
http://marketingthatworksblog.blogspot.com/2014_04_01_archive.html
Monday, April 7, 2014. Big data for not-so-big organizations. First, let's deal with this big name, "big data." While its true that there are companies that are combing terabytes of data to develop the algorithm that will predict the buying patterns of consumers in Wichita, those organizations represent the vast minority. Don't be intimidated by references to big data. Rather, consider how increased use of data can help you make better decisions. Quoted in a CNN Money post. This is particularly the case ...
Marketing That Works: September 2014
http://marketingthatworksblog.blogspot.com/2014_09_01_archive.html
Monday, September 8, 2014. How are you unboxing your school? You may never have heard of it, but "unboxing" is not only all over YouTube, it may be a great way of achieving marketing success at your independent school. There’s a video on YouTube. That shows a pair of hands unpacking five cartoon branded plastic eggs each with a toy surprise inside. No big deal. There are billions of videos on You Tube. But get this. This video has over 93 million views. Now that’s a big deal. What’s going on here? 8221; ...
Marketing That Works: Big data for not-so-big organizations
http://marketingthatworksblog.blogspot.com/2014/04/big-data-for-not-so-big-organizations.html
Monday, April 7, 2014. Big data for not-so-big organizations. First, let's deal with this big name, "big data." While its true that there are companies that are combing terabytes of data to develop the algorithm that will predict the buying patterns of consumers in Wichita, those organizations represent the vast minority. Don't be intimidated by references to big data. Rather, consider how increased use of data can help you make better decisions. Quoted in a CNN Money post. This is particularly the case ...
Marketing That Works: April 2015
http://marketingthatworksblog.blogspot.com/2015_04_01_archive.html
Thursday, April 30, 2015. Heads of school are the key to marketing success. More than ever before, it is critical that heads of school become integrally involved with marketing. Why now, you ask? Because marketing has morphed from being a fixed set of activities that emanates from a particular office to something that now touches every department in a school. This is what the people at McKinsey have to say in a brilliant article called We’re all Marketers Now. So, every interaction a parent has contribut...
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Monday, March 5, 2018. Meaty Messaging – The Messaging Inventory. Thirty-four years ago, Wendys launched what was probably its most successful ad campaign ever. What’s more, “Where’s the beef” has become an accepted English idiom meaning that an argument or proposal lacks substantive content. And that’s what brings us to independent schools. Enter the messaging inventory. The messaging inventory is a highly strategic, targeted database of statements, each of which brings to life one of your school’...
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Marketing the Arts | A SUNY Purchase College Class
A SUNY Purchase College Class. Protected: Marketing 101, Part 4 (Channel Marketing). February 16, 2018. This content is password protected. To view it please enter your password below:. Protected: OTT Advertising Terms. March 28, 2018. This content is password protected. To view it please enter your password below:. Protected: Advertising Terms to Know. March 28, 2018. This content is password protected. To view it please enter your password below:. Protected: Homework Due March 28. March 21, 2018.
