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Loyalty Marketing Blog - Sage Words

Loyalty marketing blog which looks at key trends within consumer loyalty as well as loyalty best practice.

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Loyalty Marketing Blog - Sage Words | marksage.net Reviews
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Loyalty marketing blog which looks at key trends within consumer loyalty as well as loyalty best practice.
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Loyalty Marketing Blog - Sage Words | marksage.net Reviews

https://marksage.net

Loyalty marketing blog which looks at key trends within consumer loyalty as well as loyalty best practice.

INTERNAL PAGES

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1

March 2014

http://www.marksage.net/2014_03_01_archive.html

Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Sunday, 16 March 2014. Sales Promotion Comes of Age. I was speaking at the Retail Business Technology Expo. Last week and what was interesting is how payments, coupons and loyalty have all merged into a single entity. Whether you were a POS vendor or a payments solution, everyone had a solution that included coupons and loyalty. It’s interesting because coupons and loyalty have traditionally existed in separate universes. Due to...

2

July 2014

http://www.marksage.net/2014_07_01_archive.html

Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Tuesday, 29 July 2014. Changing the choice context can change the game. I saw a number of presentations from various UK startups in the last few weeks and one really caught my attention. Is a startup focused on linking charitable giving to the purchase of game items/actions.  When CEO/Founder Jude Ower. I found these stats pretty amazing. Obviously, as marketers, influencing customer choice is something we do all the time - this...

3

August 2013

http://www.marksage.net/2013_08_01_archive.html

Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Friday, 16 August 2013. Loyalty vs Lock-in (Current Account Switch). In September there will be a big shakeup in the UK personal banking market.  The launch of the Current Account Switch Service. Will enable consumers to more easily move their current accounts from one bank to another - for free. With the introduction of this new scheme, the high switching costs barrier has been reduced - it will be interesting then to see if ba...

4

January 2014

http://www.marksage.net/2014_01_01_archive.html

Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Sunday, 12 January 2014. 5 Key Trends for 2014 - The Year of Now. The pace of change bounds on and 2014 will be no different. Picking up on key trends that have been maturing during 2013, the following are my thoughts on how some of the trends are all coalescing around a single vision of “now”. One of the promotional mechanics Coke. Are using for the launch of their new 250ml can is the product recognition app Blippar. 8221; and...

5

January 2015

http://www.marksage.net/2015_01_01_archive.html

Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Tuesday, 13 January 2015. Loyalty - Building a better mousetrap. More worryingly, a study. By McKinsey back in 2013 suggested that for many companies, those with loyalty programs actually underperformed vs the market with “loyalty-focused companies surveyed [growing] revenues at a weighted-average rate of 4.4 percent per year – compared to 5.5 percent for companies with lower loyalty focus.”. However, what is interesting is that...

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Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Monday, 14 December 2015. 5 Lessons to learn from Woolworths loyalty meltdown. What a difference a month makes in the world of loyalty. Back in October, Australian grocery retailer Woolworths announced the relaunch of their loyalty program and its transformation from the points based “Everyday Rewards” scheme to a new cash back scheme called “Woolworths Rewards”. The Sydney Morning Herald was reporting. 8220;Well done Woolies, y...

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