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Dogpatch Dispatch | A point of view on business, technology and life

A point of view on business, technology and life

http://mike-mcgrath.wordpress.com/

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Dogpatch Dispatch | A point of view on business, technology and life | mike-mcgrath.wordpress.com Reviews
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A point of view on business, technology and life
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Dogpatch Dispatch | A point of view on business, technology and life | mike-mcgrath.wordpress.com Reviews

https://mike-mcgrath.wordpress.com

A point of view on business, technology and life

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mike-mcgrath.wordpress.com mike-mcgrath.wordpress.com
1

Stop creepin’ on my page | Dogpatch Dispatch

https://mike-mcgrath.wordpress.com/2009/07/02/stop-creepin-on-my-page

Stop creepin’ on my page. July 2, 2009 — Mike McGrath. Facebook’s always been challenged by the task of targeting their advertising across a highly segmented population. Their attempts vary between ham-handed (Beacon) and all thumbs (illo below). Of all the types of ads one can target, singles ads seem straightforward. Granted, FB profiles don’t cater to all proclivities but when I’m a middle aged single man interested in women, why does this guy show up? Both are regular occupants of the right column.

2

Setting up a successful social media program | Dogpatch Dispatch

https://mike-mcgrath.wordpress.com/2009/03/14/setting-up-a-successful-social-media-program

Setting up a successful social media program. March 14, 2009 — Mike McGrath. The first step is to understand your goals. Are you trying to create awareness and loyalty? Do you want to drive website traffic? Do you intend to generate qualified leads? Is providing better customer support a goal? Clearly thinking through your primary goals will help you understand which social media tactics support those goals. Next, assess your social media readiness. How many of your employees are on Facebook or Twitter?

3

This is good news | Dogpatch Dispatch

https://mike-mcgrath.wordpress.com/2009/04/01/this-is-good-news

This is good news. April 1, 2009 — Mike McGrath. The New York Times reports that the Chinese are going after the electric car market. Should that worry us? It’s time to say it. Harden the fuck up. America. Stop whinging and whining about the economic transition. Get with it and start competing. A new race is being defined. There’s been recent hand wringing over the innovation gap. Some think Silicon Valley has lost its mojo. The US responded with Tesla. God, I wish I had my ’63 Nova. Такой пост и распеча...

4

Where’s the tail that wags the dog? | Dogpatch Dispatch

https://mike-mcgrath.wordpress.com/2009/07/02/wheres-the-tail-that-wags-the-dog

Where’s the tail that wags the dog? July 2, 2009 — Mike McGrath. I turn to Google Trends once in a while to see if my client work has had an impact. Trying to understand search behavior is like trying to understand love. It’s something that eludes casual analysis. You have to work hard and smart to move the needle, but it can be done. The age difference is striking. The older you are, the less likely people are going to search for you when you die. Only boomers remember Farah and Ed and they prob...But l...

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Dogpatch Dispatch | A point of view on business, technology and life

Stop creepin’ on my page. July 2, 2009 — Mike McGrath. Facebook’s always been challenged by the task of targeting their advertising across a highly segmented population. Their attempts vary between ham-handed (Beacon) and all thumbs (illo below). Of all the types of ads one can target, singles ads seem straightforward. Granted, FB profiles don’t cater to all proclivities but when I’m a middle aged single man interested in women, why does this guy show up? Both are regular occupants of the right column.

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mike-mcguire.net mike-mcguire.net

McGuire Construction Company

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Mike McGuire Portfolio Samples

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