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Journalist | The Public Radio News Directors Guide
http://prndg.org/job/journalist
The Public Radio News Directors Guide. A manual for U.S. public media news managers. Issues & Challenges. Amy Jeffries, WRKF. Tim Lambert, WITF. Doug Doyle, WBGO. Matt Schafer-Powell, WUOT. Cara Hetland, South Dakota Public Broadcasting. 8220;Doing journalism” is central to your work. Even the driest administrative task is part of it. As for getting out in the field to report… or behind the microphone to anchor… that will vary by station. The ND as Reporter. The ND as Presenter. The ND as Editor. PRNDI g...
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Leader | The Public Radio News Directors Guide
http://prndg.org/job/leader
The Public Radio News Directors Guide. A manual for U.S. public media news managers. Issues & Challenges. Kelley Griffin, Colorado Public Radio. Sally Eisele, Interlochen, MI. George Bodarky, WFUV. Joe Barr, Capital Public Radio. When you accept the job of ND, you summon your will to lead. Leadership is the necessary response to the responsibility you hold. The very success of your station and your team depends entirely on your journalistic credibility and relevance. Part of leading with vision is being ...
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Your World | The Public Radio News Directors Guide
http://prndg.org/world
The Public Radio News Directors Guide. A manual for U.S. public media news managers. Issues & Challenges. Doug Doyle, WBGO. Rachel Lindley, WBHM. Naomi Starobin, WHYY. Amy Tardif, WGCU. Meymo Lyons, WAMU. You are a key player in a hopeful, global democratic experiment: public service broadcasting. It is the dominant form of broadcasting around the world. There’s virtually no difference between how we define public broadcasting in the United States with how UNESCO defines it internationally:. Still, publi...
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Community Interaction | The Public Radio News Directors Guide
http://prndg.org/medium/community-interaction
The Public Radio News Directors Guide. A manual for U.S. public media news managers. Issues & Challenges. Michael Leland, IPR. Bill Raack, St Louis Public Radio. Elisabeth Perez-Luna, WHYY. Cara Hetland, South Dakota Public Broadcasting. Morgan Holm, OPB. As established journalists, we may have an especially important place in social media because there one’s influence is based on proven credibility and reliability. In a word: Trust. The growing involvement of journalists in social networking creates new...
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Performance | The Public Radio News Directors Guide
http://prndg.org/team/performance
The Public Radio News Directors Guide. A manual for U.S. public media news managers. Issues & Challenges. Wyoming Public Media Newsroom. Your most crucial opportunity in building your team is during the selection phase. Just as pro sports teams use the draft to add skill or shore up weakness, you must make the most of your hiring opportunities. See How-To’s Hire Employees. Different hires will require different skills and face different questions. See Outside Help Jim Russell: Questions for Hosts. Develo...
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Expectations | The Public Radio News Directors Guide
http://prndg.org/audience/expectations
The Public Radio News Directors Guide. A manual for U.S. public media news managers. Issues & Challenges. Maryanne Zeleznik, WVXU. John Paxson, KWSU. Joe Barr, Capital Public Radio. Holly Kernan, KQED. Terry Gildea, KUER. We have plenty of evidence to instruct us on what audiences want from journalists. While marketers might have us bow to audience expectations, journalists allow audience expectations to. News judgment, not drive it. The emotional needs of well-educated people are congruent with a strong...
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Sound | The Public Radio News Directors Guide
http://prndg.org/medium/sound
The Public Radio News Directors Guide. A manual for U.S. public media news managers. Issues & Challenges. Matt Schafer-Powell, WUOT. John Dankosky, WNPR. Rachel Lewis Hilburn, WHQR. Sam Hudzik, WFCR. Our primary medium is sound. That’s what got us here. Sound has at least two great advantages over other forms of communication:. It is so portable it allows one to enjoy it while using their hands and eyes for other purposes. The ultimate multi-tasking tool! Unique strengths of broadcasting. We have establi...
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Seeking It | The Public Radio News Directors Guide
http://prndg.org/news/seeking-it
The Public Radio News Directors Guide. A manual for U.S. public media news managers. Issues & Challenges. Connie Stevens, WVTF. Scott Cameron, Illinois Public Radio. Marge Pitrof, WUWM. Brian Larsen, KUNC. Kurt Gwartney, formerly of KGOU. There’s almost no point in having a news department if you intend to passively wait for news to arrive. You must actively look for it. OK, sometimes news comes straight at you. Be sure you are ready to deal with major emergencies. If this affects only few, is it still.
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Your Audience | The Public Radio News Directors Guide
http://prndg.org/audience
The Public Radio News Directors Guide. A manual for U.S. public media news managers. Issues & Challenges. Ken Vincent, KVCR. Emily Donahue, KUT. Kelley Griffin, Colorado Public Radio. Vince Duffy, Michigan Radio. Fred Martino, KRWG. Someone somewhere touches a button and there’s your news. If you’ve done your job well, that someone is fulfilled intellectually, emotionally and even socially. The greater the fulfillment, the greater the likelihood they’ll come back for more. More: Your Audience Research.
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Your Medium | The Public Radio News Directors Guide
http://prndg.org/medium
The Public Radio News Directors Guide. A manual for U.S. public media news managers. Issues & Challenges. Mike Hibblen, KUAR. Teresa Collier, Mississippi Public Broadcasting. Mike Edgerly, Minnesota Public Radio. Suzanne Marmion, KPBS. Marge Pitrof, WUWM. We’ll change but we’ll still scrutinize and investigate. We’ll do some things differently but we’ll still do them for the public good. Our primary medium is sound. That’s what got us here. More: Your Medium Sound. In face of massive change, our public r...
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