marketinginteractions.typepad.com
Marketing Interactions: Lead Nurturing
http://marketinginteractions.typepad.com/marketing_interactions/nurturing
Phone: 612.865.7707. 145 posts categorized "Lead Nurturing". October 24, 2014. The B2B Funnel is More Like a Pinball Machine. I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi. From CSC said, the funnel is more like a pinball machine, with leads bouncing everywhere - Im not sure thats verbatim, so go watch it. Creating a Continuum Experience. Makes sense when you consider that modern marketing is about:. Providing information that m...
marketinginteractions.typepad.com
Digital Relevance: The Introduction - Marketing Interactions
http://marketinginteractions.typepad.com/marketing_interactions/2015/01/digital-relevance-the-introduction.html
Phone: 612.865.7707. Laquo; Extend Your Content's Reach within the B2B Buying Committee. The Blog is Moving ». January 09, 2015. Digital Relevance: The Introduction. I really appreciate the great reception my new book,. Has achieved in the first few days of its launch. For those of you who would like to know a bit more about the book, I thought I’d publish a few excerpts to give you a look inside. This first excerpt is the Introduction:. We bought into the idea of content marketing. We. Filling this gap ...
marketinginteractions.typepad.com
Are Salespeople Screwing Up B2B Marketing Performance? - Marketing Interactions
http://marketinginteractions.typepad.com/marketing_interactions/2014/06/are-salespeople-screwing-up-b2b-marketing-performance.html
Phone: 612.865.7707. Laquo; The B2B Funnel is Now a Sieve. B2B Marketing Content Must Address Soft Factors ». June 22, 2014. Are Salespeople Screwing Up B2B Marketing Performance? This made me wonder how much salespeople may be screwing up marketing performance now that more marketers are being tasked with proving contribution to revenues and business objectives, not simply lead generation. Before sales-oriented, progressive types take issue with me, let me explain. First - why theres need for concern:.
marketinginteractions.typepad.com
Extend Your Content's Reach within the B2B Buying Committee - Marketing Interactions
http://marketinginteractions.typepad.com/marketing_interactions/2014/12/extend-content-reach-with-b2b-buying-committee.html
Phone: 612.865.7707. Laquo; The Power of the B2B Buyer's Perspective. Digital Relevance: The Introduction ». December 10, 2014. Extend Your Content's Reach within the B2B Buying Committee. But, its not as simple as we could hope for. The CMO Council report, The Content Connection to Vendor Selection, finds that there are three nearly equally weighted scenarios for content sharing among B2B buyers:. 35% from the middle out. 30% from the bottom up. 29% from the top down. Rather than aiming for one type of ...
marketinginteractions.typepad.com
B2B Marketing Content Must Address "Soft" Factors - Marketing Interactions
http://marketinginteractions.typepad.com/marketing_interactions/2014/08/b2b-marketing-content-must-address-soft-factors.html
Phone: 612.865.7707. Laquo; Are Salespeople Screwing Up B2B Marketing Performance? How Did Buyers Get Here? August 24, 2014. B2B Marketing Content Must Address "Soft" Factors. For some reason, in B2B content marketing, we seem to forget about the whole buyer. More and more marketers are embracing buyer personas and the idea of becoming customer centric, but we often only focus on the business side of the buyer, as if they walk into the office and leave the rest of themselves outside. I have heard this fi...
marketinginteractions.typepad.com
The B2B Funnel is More Like a Pinball Machine - Marketing Interactions
http://marketinginteractions.typepad.com/marketing_interactions/2014/10/the-b2b-funnel-is-more-like-a-pinball-machine.html
Phone: 612.865.7707. Laquo; Design B2B Marketing Content in Pursuit of Inquiry. The Power of the B2B Buyer's Perspective ». October 24, 2014. The B2B Funnel is More Like a Pinball Machine. I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi. From CSC said, the funnel is more like a pinball machine, with leads bouncing everywhere - Im not sure thats verbatim, so go watch it. Creating a Continuum Experience. Providing information that m...
marketinginteractions.typepad.com
How Did Buyers Get Here? - Marketing Interactions
http://marketinginteractions.typepad.com/marketing_interactions/2014/09/howd-buyers-get-here.html
Phone: 612.865.7707. Laquo; B2B Marketing Content Must Address Soft Factors. Design B2B Marketing Content in Pursuit of Inquiry ». September 03, 2014. How Did Buyers Get Here? Each of these roles knows their piece of the puzzle, but more often than not, I don’t see a big picture view based on connecting the pieces from start to finish, including the bumps along the way. What outcomes are they trying to achieve? Why can’t they do it now? How are they doing it now? Marketers are focused on lead generation,...
b2btoty.com
Blog | Business to Business Twitterer of the Year Awards - B2BTOTY
http://www.b2btoty.com/hinda_incentive.html
The Top 5 Doâ s and Donâ ts of Tweeting for B2B Marketers:. 2010 B2BTOTY Finalists Announced! Give us some feedback. B2B Tweeps Rocked the Twitter Vote! Mixing Business-to-Business With Pleasure: The @B2BTOTY Awards. Why Twitter Matters for BtoB Marketers (and why itâ s important to vote for folks who matter to you). From the B2BTOTY Winners Circle - @OPENForum. 9 Uses of Twitter for B2B Vendors. The Top 5 Doâ s and Donâ ts of Tweeting for B2B Marketers:. Posted on Tue, Feb 22, 2011 @ 09:14 AM. Don&rsquo...
actatech.com
ActaTech - Our Customers
http://www.actatech.com/OurClients.aspx
Transcend Services, Inc. Hospitality International, Inc. Custom Development (www.BankMarketingCenter.com). IT Staffing: Senior Software Engineer. Ports-to-Plains Trade Corridor Coalition. Sebench Engineering, Inc.
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