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MobileMarketingUS: Verizon Wireless Reaches 200 Million Downloads

http://mobilemarketingus.blogspot.com/2005/06/verizon-wireless-reaches-200-million.html

A survey of mobile (wireless) marketing in the US. June 03, 2005. Verizon Wireless Reaches 200 Million Downloads. By June, 2005, Verizon is expected to surpass 200 Million downloads. Verizon's Get It Now service currently contains a library of more than 500 games, productivity tools, information services, ring tone providers, wallpaper providers, an IM chat client - Mobile IM - that includes access to Yahoo! More than 50 million games have been downloaded since the launch of the service.

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MobileMarketingUS: Realtones Generate Bulk of Ringtone Revenue

http://mobilemarketingus.blogspot.com/2005/10/realtones-generate-bulk-of-ringtone.html

A survey of mobile (wireless) marketing in the US. October 12, 2005. Realtones Generate Bulk of Ringtone Revenue. Top Five Ringtone Genres by Revenue Share. Source: Mobile Audio Report, July 2005. Note: Verizon data includes callback tones only; Cingular data includes AT&T subs only. Posted by eric at 12:34 PM. Sponsored by mPulse Media LLC.

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MobileMarketingUS: Yankee Group Reveals Nearly 50 Million US Workers Are Mobile

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A survey of mobile (wireless) marketing in the US. June 27, 2005. Yankee Group Reveals Nearly 50 Million US Workers Are Mobile. Posted by eric at 1:59 PM. Sponsored by mPulse Media LLC.

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MobileMarketingUS: Mobile Carriers Are Distinct in Demographic Make-Up and Content Consumption

http://mobilemarketingus.blogspot.com/2005/07/mobile-carriers-are-distinct-in.html

A survey of mobile (wireless) marketing in the US. July 25, 2005. Mobile Carriers Are Distinct in Demographic Make-Up and Content Consumption. If you're an American 18-year-old male who downloads mobile games, you're more than twice more likely to be a customer of Sprint than any other carrier. M:Metrics has found that there are distinct demographic characteristics among the top traditional carriers and MNVOs. Nextel's subscriber base is even more niche. Nextel subscribers are 47.4% more likely t...

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MobileMarketingUS: Men Chat More Than Women with Mobile Phones

http://mobilemarketingus.blogspot.com/2005/06/men-chat-more-than-women-with-mobile.html

A survey of mobile (wireless) marketing in the US. June 02, 2005. Men Chat More Than Women with Mobile Phones. Cingular Wireless conducted their 5th Annual study about mobile phone usage and found ".men use their phones 35 per cent more than women, spending 571 minutes a month talking on their mobiles, compared to an average of 424 wireless minutes a month for women.". Posted by eric at 12:41 PM. Sponsored by mPulse Media LLC.

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MobileMarketingUS: Is mobile marketing still in its infancy?

http://mobilemarketingus.blogspot.com/2005/06/is-mobile-marketing-still-in-its.html

A survey of mobile (wireless) marketing in the US. June 15, 2005. Is mobile marketing still in its infancy? The number of cell phone owners now reaches more than 1.5 billion worldwide and overtakes the number of global Internet users. Despite the huge popularity of cell phones among consumers, the lack of simple mechanism of placing advertisements onto small screens of mobile phones keeps advertisers away from wireless channel, according to Strategy Analytics. In its "Advertising on the Fourth Screen: Op...

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MobileMarketingUS: Teen Uniform includes Wireless

http://mobilemarketingus.blogspot.com/2005/07/teen-uniform-includes-wireless.html

A survey of mobile (wireless) marketing in the US. July 23, 2005. Teen Uniform includes Wireless. Devices such as cell phones, handheld computers and MP3 players are threatening the traditional hold of the apparel industry on the spending priorities of the country's 15- to 24-year-olds, a report from MarketResearch.com division Packaged Facts indicated. Wireless companies looking to tap the segment's estimated $485 million in spending power should consider alternative marketing techniques.

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MobileMarketingUS: January 2005

http://mobilemarketingus.blogspot.com/2005_01_01_archive.html

A survey of mobile (wireless) marketing in the US. January 25, 2005. Stats: 2004 Mobile Marketing Revenue hits $11.5 million. Frost and Sullivan’s report, ‘An Insight into the United States Mobile Marketing and. Consulting Firm: Frost and Sullivan. Press Release: Mobile Marketing Upswing Aided by Superior InteractivityTitle Text. Publish Date: January 25, 2005. Posted by Paul D Smith at 8:17 PM. January 07, 2005. Sweepstakes: Coke Music SMS Sweepstakes. For a chance to win additional prizes.

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MobileMarketingUS: Quarterly Wireless APRU Down Worldwide

http://mobilemarketingus.blogspot.com/2005/10/quarterly-wireless-apru-down-worldwide.html

A survey of mobile (wireless) marketing in the US. October 19, 2005. Quarterly Wireless APRU Down Worldwide. Posted by eric at 11:33 PM. Sponsored by mPulse Media LLC.

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MobileMarketingUS: Small Number of Mobile Games Drive Most Revenue

http://mobilemarketingus.blogspot.com/2005/08/small-number-of-mobile-games-drive.html

A survey of mobile (wireless) marketing in the US. August 24, 2005. Small Number of Mobile Games Drive Most Revenue. Telephia has reported that nearly 30% of mobile game titles account for 80% of mobile game revenue. According to the latest data from Telephia's monthly Mobile Game Report, consumers paid an average of US$3.86 per game purchased for their mobile devices. Posted by eric at 11:44 PM. Sponsored by mPulse Media LLC.