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Neil Mattingley.com

Want to explode your sales? Dedicated to exploring the key leverage points for small to medium sized businesses including words that sell, copywriting, direct marketing, customer service and joint venture marketing.

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Neil Mattingley.com | neilmattingley.blogspot.com Reviews
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Want to explode your sales? Dedicated to exploring the key leverage points for small to medium sized businesses including words that sell, copywriting, direct marketing, customer service and joint venture marketing.
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1 blink
2 tipping point
3 outliers
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7 malcolm gladwell
8 repeat business
9 angus and robertson
10 mcdonald's
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blink,tipping point,outliers,three ways…,very interesting…,0 comments,malcolm gladwell,repeat business,angus and robertson,mcdonald's,burger king,labels cross sell,sales copy,up sell,toxic,labels emotion,metaphors,three brains,and it does,very,apple,never
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Neil Mattingley.com | neilmattingley.blogspot.com Reviews

https://neilmattingley.blogspot.com

Want to explode your sales? Dedicated to exploring the key leverage points for small to medium sized businesses including words that sell, copywriting, direct marketing, customer service and joint venture marketing.

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neilmattingley.blogspot.com neilmattingley.blogspot.com
1

Neil Mattingley.com: July 2009

http://neilmattingley.blogspot.com/2009_07_01_archive.html

Thursday, July 30, 2009. The Australian hardware conglomerate. Have a Unique Selling Position (USP) that I like. 8220;Lowest Prices Are Just The Beginning”. It’s the thing about. That they believe makes them different. In this case, price…. As well as a range of other factors including range, and friendly staff who are passionate about their area of expertise. The interesting thing about. Is that their advertising continues to promote variations of their USP. And on the internet. What about your business?

2

Neil Mattingley.com: All Words Were Not Created Equal

http://neilmattingley.blogspot.com/2009/12/all-words-were-not-created-equal.html

Tuesday, December 1, 2009. All Words Were Not Created Equal. All words were not created equal. Some look flat and sound flat. Think of the word "nice" and you'll get where I'm coming from. While others demand attention. Not only is there an edge to the way they look and sound, they defy anyone to not be affected by them, EMOTIONALLY. I came across one of those words the other day. The person who used it was describing the impact another person had on the rest of the group. Want to know what the word was?

3

Neil Mattingley.com: November 2009

http://neilmattingley.blogspot.com/2009_11_01_archive.html

Monday, November 30, 2009. Some Pictures are Worth More Than a Thousand Words. They say a picture tells a 1000 words. But according to advertising legend, David Ogilvy, some pictures are more powerful than others. As a case in point, in his 1963 work,. Confessions of an Advertising Man. Ogilvy cited an example of a campaign his firm had been asked to create for the Dutch airline,. In which they split test two advertisements, each with the same copy, but with different photographs. Through innovative desi...

4

Neil Mattingley.com: A Surefire Tactic to Increase Your Sales

http://neilmattingley.blogspot.com/2009/12/surefire-tactic-to-increase-your-sales.html

Wednesday, December 2, 2009. A Surefire Tactic to Increase Your Sales. I bought a book the other day from. The Australian book retailer. As I handed over my credit card, the shop assistant informed me that because I was spending more than $20.00, I was entitled to choose from a selection of items at the discounted price of $12.00 each. As the guy told me this, I went through an interesting experience. From a sales point-of-view, this law, if used wisely, can result in a lot more dollars in your pocket.

5

Neil Mattingley.com: December 2009

http://neilmattingley.blogspot.com/2009_12_01_archive.html

Thursday, December 10, 2009. What Good Doctors Can Teach You About Sales. A couple of days in hospital makes you very aware of who is looking after you. As I lay on my hospital bed during a brief stint last week, I was reminded of an excerpt from Malcolm Gladwell's 2005 work,. In which he poses the question: "Why are some Doctors more likely to get sued than are others? Gladwell, author of other well known social commentaries such as the. Thinks he has the answer. Where the second group showed themselves...

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Thursday, December 10, 2009. What Good Doctors Can Teach You About Sales. A couple of days in hospital makes you very aware of who is looking after you. As I lay on my hospital bed during a brief stint last week, I was reminded of an excerpt from Malcolm Gladwell's 2005 work,. In which he poses the question: "Why are some Doctors more likely to get sued than are others? Gladwell, author of other well known social commentaries such as the. Thinks he has the answer. Where the second group showed themselves...

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