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The Intelligence of Engagement | The art and science of insight generation.

The art and science of insight generation.

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The Intelligence of Engagement | The art and science of insight generation. | nikkipiplani.wordpress.com Reviews
<META>
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The art and science of insight generation.
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KEYWORDS
1 the digital lifestyles
2 the digital landscape
3 activating social media
4 advertisements
5 written by nikkipiplani
6 digital marketing
7 insights
8 adjacent in space
9 stacked in time
10 posted in insights
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Page content here
KEYWORDS ON
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the digital lifestyles,the digital landscape,activating social media,advertisements,written by nikkipiplani,digital marketing,insights,adjacent in space,stacked in time,posted in insights,navigation,tagged with insights,the format,avoid optical clutter
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The Intelligence of Engagement | The art and science of insight generation. | nikkipiplani.wordpress.com Reviews

https://nikkipiplani.wordpress.com

The art and science of insight generation.

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1

Insights into Value Propositions | The Intelligence of Engagement

https://nikkipiplani.wordpress.com/2010/06/06/insights-into-value-propositions

The Intelligence of Engagement. The art and science of insight generation. Insights into Value Propositions. Leave a comment ». Last week I attended a marketing 101 session on Segmentation, Targeting and Positioning. It was meant to be a refresher of some of the basics of good marketing – it was that and more. As I sat through the class and listened to examples of good companies completely missing the boat on important product launches and right positioning, I had to ask Why? There are several resources ...

2

Consumer Insights – the Tipping Point. | The Intelligence of Engagement

https://nikkipiplani.wordpress.com/2010/03/05/consumer-insights-the-tipping-point

The Intelligence of Engagement. The art and science of insight generation. Consumer Insights – the Tipping Point. Leave a comment ». HBR study stating that the age of customer capitalism is here and what’s more, it is actually profitable for companies. A BCG group study highlighting the growing importance of the Consumer Insights function. So what are some of the forces leading up to this increasing importance of Insights? The new digital consumer also has very, very high expectations – in terms of...

3

The display of data and information – lessons from Edward Tufte | The Intelligence of Engagement

https://nikkipiplani.wordpress.com/2010/06/28/the-display-of-data-and-information-lessons-from-edward-tufte

The Intelligence of Engagement. The art and science of insight generation. The display of data and information – lessons from Edward Tufte. Leave a comment ». Last week, I attended a course taught by Edward Tufte. On how to display data and information. Of course, it was a valuable chance to hear from a leading thinker in the field of data and information display, so here are some of the key takeaways from the session. With that, the key points I took away from the session were. Try to make people smart.

4

Delight with UI and Navigation | The Intelligence of Engagement

https://nikkipiplani.wordpress.com/2010/07/12/delight-with-ui-and-navigation

The Intelligence of Engagement. The art and science of insight generation. Delight with UI and Navigation. Leave a comment ». A week or two ago, I was sick and confined to bed for extended periods. The sheer boredom of bed rest was banished somewhat when I discovered the New York Times Skimmer feature ( http:/ www.nytimes.com/timesskimmer/. It’s the perpetual challenge for sites that serve a large audience base and is so many things to so many people. How do you pick which user set to satisfy? This is a ...

5

Review of Digital Life study by TNS | The Intelligence of Engagement

https://nikkipiplani.wordpress.com/2010/10/25/review-of-digital-life-study-by-tns

The Intelligence of Engagement. The art and science of insight generation. Review of Digital Life study by TNS. Leave a comment ». The study is a good resource for getting a 30,000 foot view of the digital landscape in the world and going perhaps a step deeper at the country level. The suggested way to approach this is to review the brief PDF documents. Drivers of Online Behavior. Does Shopping fall under the consumer need for entertainment or management? Understanding these nuances of the consumer attit...

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The Intelligence of Engagement. The art and science of insight generation. Review of Digital Life study by TNS. Leave a comment ». The study is a good resource for getting a 30,000 foot view of the digital landscape in the world and going perhaps a step deeper at the country level. The suggested way to approach this is to review the brief PDF documents. Drivers of Online Behavior. Does Shopping fall under the consumer need for entertainment or management? Understanding these nuances of the consumer attit...

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