expertek.co.uk
What to say when your boss/Sales/CEO tells you that marketing is all about getting leads - Expertek - Enabling technology companies to reach their customers
http://www.expertek.co.uk/blog?p=641
Sales and Partner Enablement. Clients & Sectors. CRM, Marketing and Sales Enablement Tools. Sales and Marketing Strategy. Product Management and Content. What to say when your boss/Sales/CEO tells you that marketing is all about getting leads. What to say when your boss/Sales/CEO tells you that marketing is all about getting leads. Written by Alistair Fox. I suggest you say that to increase revenues we need to support sales by:. Wouldn’t that ensure marketing creates an impact on the bottom line? The ...
expertek.co.uk
Homepage - Expertek - Enabling technology companies to reach their customers
http://www.expertek.co.uk/index.php
Sales and Partner Enablement. Clients & Sectors. CRM, Marketing and Sales Enablement Tools. Sales and Marketing Strategy. Product Management and Content. Enabling technology companies to reach their customers. Increasing your direct and indirect sales, aligning sales and marketing, focusing on how you and your partners can beat the competition. We focus on five areas proven to deliver short and medium term. Increases in profits through improved revenues and margins. Sales and Partner Enablement. How do y...
expertek.co.uk
Blog - Expertek - Enabling technology companies to reach their customers
http://www.expertek.co.uk/blog/index.php
Sales and Partner Enablement. Clients & Sectors. CRM, Marketing and Sales Enablement Tools. Sales and Marketing Strategy. Product Management and Content. Expertek’s blog, covers sales enablement and partnerships for tech companies with a little environmental technology (green) marketing and other sales issues thrown in for good measure. Its aim is to champion good practice and expose poor sales and marketing work. The “science” of building a scalable sales team. Written by Alistair Fox. I’ve worked...
expertek.co.uk
Innovation and marketing go hand in hand - Expertek - Enabling technology companies to reach their customers
http://www.expertek.co.uk/blog?p=594
Sales and Partner Enablement. Clients & Sectors. CRM, Marketing and Sales Enablement Tools. Sales and Marketing Strategy. Product Management and Content. Innovation and marketing go hand in hand. Innovation and marketing go hand in hand. Written by Alistair Fox. The best ideas often come from attempts to solve real problems* rather than research labs. The key gap in the UK is core marketing; many directors and engineers do not have grounding in marketing and see it as just promotion or communication.
routech.wordpress.com
Routech | The Partnering Portal
https://routech.wordpress.com/author/routech
Routech: Delivering Profitable Routes-to-Market for Tech Companies. January 19, 2017. Nine capabilities we need to build into our Partnering DNA. Are you doing enough to build your partnering capabilities and extend the partnering DNA of your organisation? Here is a checklist of nine capability areas to consider. Building partnering capabilities across these nine areas will provide you with a strategic structured approach to partnering. Starting Point: Answer the 5 W’s. Why, What, Where When and Who with.
routech.wordpress.com
The 5W’s: creating a baseline for successful collaborative strategic alliances | The Partnering Portal
https://routech.wordpress.com/2016/03/18/the-5ws-creating-a-baseline-for-successful-collaborative-strategic-alliances
Routech: Delivering Profitable Routes-to-Market for Tech Companies. March 18, 2016. July 2, 2016. The 5W’s: creating a baseline for successful collaborative strategic alliances. What would I tell any of you entrepreneurial CEO’s of start-ups or high-growth SME’s in the tech space say those mentioned in Forbes 20 Start-ups to watch in 2016. Or TechCity’s Upscale 30. 8211; about creating successful and collaborative strategic alliances as part of your growth strategies? But, according to Bain. The 5 W’s: a...
routech.wordpress.com
Tip #2 Effective Partnering: check relationship life-cycle stage. | The Partnering Portal
https://routech.wordpress.com/2016/09/30/tip-2-effective-partnering-check-relationship-life-cycle-stage
Routech: Delivering Profitable Routes-to-Market for Tech Companies. September 30, 2016. Tip #2 Effective Partnering: check relationship life-cycle stage. Something is not quite right. That revenue-promising partnership seems to have taken a wrong turn? Or a whole bunch of partners seemed to have slipped through the net and be surprise surprise under-performing? You need to work out why and quick, before more value is lost and reputations become tarnished! Every relationship has a lifecycle. So, if you ar...
routech.wordpress.com
Should you move from a Transactional Relationship to a Shared Risk Partnership? | The Partnering Portal
https://routech.wordpress.com/2016/05/12/should-you-move-from-a-transactional-relationship-to-a-shared-risk-partnership
Routech: Delivering Profitable Routes-to-Market for Tech Companies. May 12, 2016. Should you move from a Transactional Relationship to a Shared Risk Partnership? Bottom line is that you need to consider the basics first. TECP Model – types of strategic alliance relationships. Factoring in the Necessary Questions. Your Starting Point baseline questions. What is the scope of the relationship right now? Is it, at a quick glance, transactional in nature? Looking at a functional transactional relationship.
SOCIAL ENGAGEMENT