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Getting Clients - The Copywriter's Roundtable
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The Copywriter's Roundtable. Learn to Sell or Else…. 1 Apr, 2017. Not embarrassing for me, mind you, but for the guy who asks me how to protect the draft of his novel about high school from plagiarists. Let me explain by way of a note sent to me some time ago by copywriter Brad Grindrod…. 8220;When I’m writing a promotion, I’ve got a ton of material I’ve gathered to support the claims in my letter. But I’m just not sure if or how I can legally use it.”. First, some kudos for Brad. It does NOT mean that y...
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Kind Words - The Copywriter's Roundtable
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The Copywriter's Roundtable. Learn to Sell or Else…. The original copy “Success Doctor”. 8220;I’m incredibly picky. There are only a small handful of newsletters I eagerly anticipate and devour each issue from tip to toe. And there are even less from which I actually implement the tips they share. Copywriter’s Roundtable. Is one of them. 8221; hit you on the head… Epiphanies that will literally cause your copywriting to become a lot more profitable. Dangerously profitable. Author of over 70 books. 8220;T...
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Reprint These Articles - The Copywriter's Roundtable
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The Copywriter's Roundtable. Learn to Sell or Else…. Hi… well, well, well… look at you. You’re here because you just can’t resist the idea of getting something for nothing! But I don’t mind…. Take a look at the archives below. You’ll find lots of useful bits from this website, which you’re welcome to share in any way you like… under only two conditions. Okay Enough of that. Please help yourself…. GET THE FREE E-LETTER. Sign up here to start receiving the famous "Copywriters' Roundtable". Freelance advice...
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How-To Courses - The Copywriter's Roundtable
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The Copywriter's Roundtable. Learn to Sell or Else…. Earn Six Figures Writing Copy. Says new copywriter, Joshua,. I did some calculating last night and realized that the grand goal of making $100,000 a year with copywriting. S program, I had written a number of fundraising letters, but, honestly, I had never heard the term. Prior to reading this letter just. Already made, I have comfortably entered that elusive six-figure income bracket that so many strain to achieve… and. Done it from my own home. This ...
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Writing Process - The Copywriter's Roundtable
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The Copywriter's Roundtable. Learn to Sell or Else…. The Two Best Ways to Beat Writer’s Block. 22 Aug, 2016. An interviewer once asked me, “How do you tackle writer’s block? 8220;Writer’s block? 8221; I said. 8220;What’s that? Seriously, I don’t much believe in writer’s block. Oh, there have been times I don’t know what to write. And even times I’ve felt a little desperate about that. But I’ve never been afraid or unaware of how to plow right through it. Why? But one of the best “curatives” m...So many w...
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Digital Copywriting - The Copywriter's Roundtable
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The Copywriter's Roundtable. Learn to Sell or Else…. Copy insights specific to online and email marketing. A Direct-Mail Designer’s Open Letter (to Copywriters). 4 Aug, 2016. We write plenty here about. Copy, but not so much about how it should look when it hits the mail (or the web). Lucky for us, direct-mail designer Carrie Scherpelz has stepped up to put it to us straight. Carrie, take it away…. An Open Letter to Copywriters. From a Direct-mail Designer). Game for this unusual challenge, I started the...
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Fact Box - The Copywriter's Roundtable
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The Copywriter's Roundtable. Learn to Sell or Else…. Random facts and interesting tidbits. In Picture Ads, The Eyes Have It. 6 Apr, 2017. Here’s a quickie insight and useful tip:. The common wisdom is that everybody loves a pretty face, right? Not always so, says Bryan Eisenberg over at grokdotcom. Oh sure, the pretty face. Attract attention. But that’s the problem. In ads, a real looker can pull a visitor’s eyes away from your message. Or, in a pinch, use Photoshop to make it happen.). 5 Apr, 2017.
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Freelancer Tips - The Copywriter's Roundtable
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The Copywriter's Roundtable. Learn to Sell or Else…. What do successful freelancers do? Find out here…. Seven Ways to Keep Your Clients. 17 Aug, 2016. Over the years, have I written my share of crotchety emails to product managers, traffic managers, legal assistants, publishers, and graphic designers? I confess — I have. A tiny handful have even made it past the “send” button… most, after sitting in my “draft” folder to cool, have landed in the trash can. Here are some of the highlights she shared….
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Know Your Audience - The Copywriter's Roundtable
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The Copywriter's Roundtable. Learn to Sell or Else…. Category: Know Your Audience. How well do you know your customer? Know them better here…. Why Your Customers Lie. 21 Aug, 2016. Every one of your customers is an untrustworthy, fraudulent, false-hearted, cheating, calculating, double-dealing… (deep breath)… crafty, duplicitous, disingenuous, untruthful, scheming… stinker. Well maybe not a stinker. But liars they are. How so? Everybody has his or her own “world view,” says Godin. A $100 St. Emillion...