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Pharmaceutical Marketing and Advertising

Pharmaceutical marketing is an industry undergoing enormous change. In essence it's “gone mainstream” as pharmaceutical companies have shifted marketing strategies from “push” to “pull” marketing. This blog is dedicated to issues that surround this new area of mainstream pharmaceutical marketing and is written for professionals in this area of marketing, pharma and medical fields, as well as for consumers wishing to voice their opinions on the subject.

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Pharmaceutical Marketing and Advertising | pharmamarketingandadvertising.blogspot.com Reviews
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Pharmaceutical marketing is an industry undergoing enormous change. In essence it&#39;s “gone mainstream” as pharmaceutical companies have shifted marketing strategies from “push” to “pull” marketing. This blog is dedicated to issues that surround this new area of mainstream pharmaceutical marketing and is written for professionals in this area of marketing, pharma and medical fields, as well as for consumers wishing to voice their opinions on the subject.
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Pharmaceutical Marketing and Advertising | pharmamarketingandadvertising.blogspot.com Reviews

https://pharmamarketingandadvertising.blogspot.com

Pharmaceutical marketing is an industry undergoing enormous change. In essence it&#39;s “gone mainstream” as pharmaceutical companies have shifted marketing strategies from “push” to “pull” marketing. This blog is dedicated to issues that surround this new area of mainstream pharmaceutical marketing and is written for professionals in this area of marketing, pharma and medical fields, as well as for consumers wishing to voice their opinions on the subject.

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Pharmaceutical Marketing and Advertising: Is that really Antonio Banderas in the Nasonex ads?

http://pharmamarketingandadvertising.blogspot.com/2008/05/is-that-really-antonio-banderas-in.html

Pharmaceutical Marketing and Advertising. Saturday, May 10, 2008. Is that really Antonio Banderas in the Nasonex ads? OK, so is that really Antonio Banderas. My husband says that there is no way Antonio would do so, but I say he's Spanish and in Europe celebrities are used to doing bizarre endorsements and commercials. Take a look for yourself:. This was the first of what are now many celebrity endorsements for DTC pharma ads. Sally Fields for Boniva. Can't wait to see who's next. May 12, 2008 at 11:33 PM.

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Pharmaceutical Marketing and Advertising: Show me something good!!! in Pharma marketing

http://pharmamarketingandadvertising.blogspot.com/2008/05/show-me-something-good-in-pharma.html

Pharmaceutical Marketing and Advertising. Thursday, May 8, 2008. Show me something good! Labels: Pharma marketing innovation. Subscribe to: Post Comments (Atom). Direct To Consumer Pharma. Related Articles and Blogs. Lilly's $1 Billion E-Mailstrom. IPhone and The City. Journalism Meets the Web. Social Networking Busniess Applications. Greatest obstacle in getting effective advertising to consumers? Powerlines in Pharma Ads-Viagra vs Cialis. Is that really Antonio Banderas in the Nasonex ads. Interview wi...

3

Pharmaceutical Marketing and Advertising: March 2008

http://pharmamarketingandadvertising.blogspot.com/2008_03_01_archive.html

Pharmaceutical Marketing and Advertising. Tuesday, March 18, 2008. On the lighter side of Cialis. In my search of all things pharma marketing I found this spoof on a Cialis (Erectile Disfunction Drug) TV ad featuring Cuba Gooding Jr. It has to be him! I'm not sure but judge for yourself. The questions is whether this type of material is damaging to the brand or if it actually perpetuates it's staying power in our minds? Friday, March 14, 2008. Restless Leg Syndrome.really? Who will be next? What would ha...

4

Pharmaceutical Marketing and Advertising: April 2008

http://pharmamarketingandadvertising.blogspot.com/2008_04_01_archive.html

Pharmaceutical Marketing and Advertising. Tuesday, April 29, 2008. The Online Migration of Pharma Marketers. What a difference five years can make! It is hard to believe how far online marketing has come in the past five year. In these five years, the way we research and purchase goods and services in the United States has dramatically changed. Smart marketers have stepped to the plate and capitalized. eMarketer. Have pharma marketers climbed on board and benefited? EMarketer claims pharmnaceutical marke...

5

Pharmaceutical Marketing and Advertising: Creative that counts in Pharma Advertising

http://pharmamarketingandadvertising.blogspot.com/2008/05/creative-that-counts-in-pharma.html

Pharmaceutical Marketing and Advertising. Thursday, May 8, 2008. Creative that counts in Pharma Advertising. To continue on my soap box why don't we discuss and examine the role of creative in pharmaceutical advertising? Let's dig into the importance of teaming the right creative message with the right end objective and why this might be important in pharma marketing. What are the best strategies and tactics to engage, what are some of the best practices to share, what brands are leading the industry?

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Swipe Access: What hath Frodo2 wrought?

http://swipeaccess.blogspot.com/2008/02/what-hath-frodo2-wrought.html

For those lucky few who get card swipe access to 415 Schapiro. Wednesday, February 6, 2008. What hath Frodo2 wrought? What have we done with this first post? But why is our blog now important? Subscribe to: Post Comments (Atom). IPhone and the City. Journalism and the Web. Marketing (with CS) in a Digital World. Odd Ads and Ads in Odd Places. Pharmaceutical Marketing and Advertising. The Social Network Space. Online readings and swipe access. What hath Frodo2 wrought? Manhattan, New York, United States.

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a higher dimension | CULTGEAR

https://cultgear.wordpress.com/2010/11/14/a-higher-dimension

It’s always a treat when fashion embraces technology in innovative ways, as we saw with runway shows by Viktor and Rolf. This time, RalphLauren.com continues to push the boundaries by using their 888 Madison flagship store as the backdrop for some serious 4D business. November 14, 2010. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. Making of four bowls.

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Swipe Access: Online readings and swipe access

http://swipeaccess.blogspot.com/2008/02/online-readings-and-swipe-access.html

For those lucky few who get card swipe access to 415 Schapiro. Sunday, February 10, 2008. Online readings and swipe access. Lucas assures us that all the readings will be online by tomorrow. You can now see the readings in courseworks, but mostly call numbers of the books they are from. We do not expect you to go photocopy the chapters; the specific readings will be online. Subscribe to: Post Comments (Atom). IPhone and the City. Journalism and the Web. Marketing (with CS) in a Digital World.

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haute projection | CULTGEAR

https://cultgear.wordpress.com/2008/06/03/haute-projection

Chiming in on the discussion. Of democratization of fashion shows, Stefano Pilati, creative director at Yves Saint Laurent, chose to show his 2008 Fall/Winter menswear collection as a triptych LCD projection. Featuring Simon Woods, the star of HBO’s. The presentation is captivatingly eery and seamlessly (and unpretentiously) incorporates the clothes as part of its plotless sequence. Pilati elaborates on use of technology in lieu of the traditional catwalk in his interview with Wallpaper Magazine. Journal...

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genius procrastination | CULTGEAR

https://cultgear.wordpress.com/2008/11/04/genius-procrastination

This fall marks my last (if all goes well) semester at grad school. But before my classmates and I rejoice, we’re tasked to write and defend a monster of a final project. Which of course, in my anxiety-driven mind, has given me numerous reasons to procrastinate and focus on something trivial. Apart from reading people’s status updates on Facebook (Monica is crossing her fingers for tomorrow! November 4, 2008. Leave a Reply Cancel reply. Enter your comment here. Address never made public). Sports, busines...

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iMentor Interactive @ NTC Innovations Plaza | Philanthropy Re-Wired

https://philanthropyrewired.wordpress.com/2008/03/18/imentor-interactive-ntc-innovations-plaza

A casual examination of how technology is changing the sector. Communications Reflections: Web 2.0 at GEO. Getting Up to Speed on Nonprofits in Second Life. IMentor Interactive @ NTC Innovations Plaza. March 18, 2008. While browsing the Innovations Plaza participants. For the Nonprofit Technology Conference. In New Orleans (March 19-21), I noticed a project called iMentor Interactive. In a previous post ( Nonprofit Leaders-to-Be Redux. All focus on youth, the FAQs. Feed for this Entry. You are commenting...

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A Cautionary Note on Google for Nonprofits | Philanthropy Re-Wired

https://philanthropyrewired.wordpress.com/2008/03/25/a-cautionary-note-on-google-for-nonprofits

A casual examination of how technology is changing the sector. DIOSA Web 2.0 Training Doubles as Fundraiser. Balancing Technology and the Environment. A Cautionary Note on Google for Nonprofits. March 25, 2008. I was scrolling through today’s Nonprofit Online News. From The Gilbert Center. And was struck by the following cautionary note. About the recently released Google for Nonprofits. China’s Battle to Police the Web. Yahoo, Others Do China Balancing Act. Feed for this Entry. Leave a Reply Cancel reply.

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DIOSA Web 2.0 Training Doubles as Fundraiser | Philanthropy Re-Wired

https://philanthropyrewired.wordpress.com/2008/03/24/diosa-web-20-training-doubles-as-fundraiser

A casual examination of how technology is changing the sector. Funding vs Mission: Lessons to Learn from Wikipedia Dialogue? A Cautionary Note on Google for Nonprofits. DIOSA Web 2.0 Training Doubles as Fundraiser. March 24, 2008. I just learned from a coworker about an intriguing Web 2.0 training opportunity for nonprofits in New York City this Friday, March 28. The price of admission? A $35 donation to the Fair Trade Resource Network. The organizer? And online community manager for Change.org. Leave a ...

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About | Philanthropy Re-Wired

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A casual examination of how technology is changing the sector. Responses to “About”. Feed for this Entry. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out. More Tech Food for Thought.

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Le Fonti Awards 2016: premiato il progetto Edra per Takeda Italia Digital Bootcamp. Il 15 novembre si è svolta a Milano a Palazzo Mezzanotte la VII edizione del premio Le Fonti Awards 2016 che ha visto il Progetto Digital Bootcamp. Il Digital Marketing surclassa il Traditional Marketing. Forum Nazionale Pharma, dal 25 al 27 maggio a Stresa. Salute e medicina online: eccellenti dati per Edra. Salute e medicina online, record a maggio. Rapporto biotech: 202 farmaci disponibili e 324 in sviluppo.

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Pharmaceutical Marketing and Advertising

Pharmaceutical Marketing and Advertising. Monday, May 12, 2008. Powerlines in Pharma Ads-Viagra vs Cialis. Steve Cone makes the case in his new book " Powerlines. That a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one. He says "Powerlines are promises that deliver and never change. They are the voice of the brand.". The "powerline" story goes as follows in Steve's book:. Down It captured 75% of the market and hel...

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Pharma Marketing Bootcamp

An Advanced Workshop for Pharma Professionals. An intensive, powerful, energizing development program. Number 1 on Google for Pharma Marketing Training Consulting. Win Customers, Deliver Results and Increase Sales. Dr K P. regarding the benefits provided by Günter Umbach. Clients have benefited in the following ways. Develop and maintain excellent relationships with internal and external customers. Enhance, update and upgrade professional know-how. Integrate your new skills into your daily business.

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Pharma Marketing Bootcamp

Erleben Sie das Beste von Dr. Günter Umbach live. Sie erhalten persönliche Tipps für Ihren Erfolg. Stellen Sie die Weichen für Ihre berufliche Zukunft. Würden Sie von dieser Veranstaltung profitieren? Wahrscheinlich ja, insbesondere wenn Sie. Ihre Ziele schneller erreichen möchten. Sich mit neuen Strategien vertraut machen möchten. Ihr Know-how aktualisieren und ergänzen möchten. Updates zu Entwicklungen im Arzneimittel-Marketing. Branchen-Insider-Wissen aus der Industrie. Hinweise für SEO Pharma. Mitarb...

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PMC-G Home

Pharma Management Club Germany –. Das Netzwerk für Pharmaprofis und die Zukunft des Pharmamanagements. Der Pharma-Management-Club Germany startet seine Veranstaltungsreihe PMC-G aktiv: Wichtige Probleme der Gesundheitsfürsorge und Pharmapolitik in der Diskussion. Beispiel: Aus Sicht der der Pharmaindustrie, der Patienten und der Versorgung (Krankenkasse, Politik) werden die Problembereiche Compliance, Adherence, Empowerment und Selbstmanagement beleuchtet. Herausforderung Gesundheitsmarkt der Zukunft .

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PMC-G Home

Pharma Management Club Germany –. Das Netzwerk für Pharmaprofis und die Zukunft des Pharmamanagements. Der Pharma-Management-Club Germany startet seine Veranstaltungsreihe PMC-G aktiv: Wichtige Probleme der Gesundheitsfürsorge und Pharmapolitik in der Diskussion. Beispiel: Aus Sicht der der Pharmaindustrie, der Patienten und der Versorgung (Krankenkasse, Politik) werden die Problembereiche Compliance, Adherence, Empowerment und Selbstmanagement beleuchtet. Herausforderung Gesundheitsmarkt der Zukunft .

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Best of 30 Pharma-Marketing-Diplom-Kursen: Das Original mit Dr. Umbach persönlich

Das Original und die Nr. 1 auf Google und YouTube. Für "Pharma Marketing Workshop". Erfahren Sie maßgeschneidert das Beste aus 30 Jahren. Erfahrung, 30 Pharma-Marketing-Diplom-Kursen und. Dem Buch "Erfolgreich im Pharma-Marketing" *. Intensiv-Workshop mit Autor Dr. Umbach persönlich. Aktuelle Termine und Anmeldung. Mit Zertifikat, Abendessen und vielen Vorteilen:. Signierte, aktuelle Auflage des Buches "Erfolgreich im Pharma-Marketing". Ein persönliches und informelles Ambiente, da maximal 5 Teilnehmer.