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Piquant | Innovative Analytics: Outstanding Marketing

Innovative Analytics: Outstanding Marketing. 44 (0) 759 059 1167. 4 Quick Wins for DR TV. Product relisted in key accounts through good detective work. A new investment strategy delivered 50% improvement in efficiency. Process changes enhance promotional performance. Million Euro losses recouped through better trade controls. Clever pricing increased revenue by 7%. Is broadcast sponsorship worth doing? Double digit growth despite flat demand and tough trading conditions! Facebook: the new TV? May 31, 2012.

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Piquant | Innovative Analytics: Outstanding Marketing | piquantconsulting.com Reviews

https://piquantconsulting.com

Innovative Analytics: Outstanding Marketing. 44 (0) 759 059 1167. 4 Quick Wins for DR TV. Product relisted in key accounts through good detective work. A new investment strategy delivered 50% improvement in efficiency. Process changes enhance promotional performance. Million Euro losses recouped through better trade controls. Clever pricing increased revenue by 7%. Is broadcast sponsorship worth doing? Double digit growth despite flat demand and tough trading conditions! Facebook: the new TV? May 31, 2012.

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piquantconsulting.com piquantconsulting.com
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Million Euro losses recouped through better trade controls | Piquant

http://piquantconsulting.com/2012/04/m-losses-recouped-through-better-trade-controls

Innovative Analytics: Outstanding Marketing. 44 (0) 759 059 1167. Million Euro losses recouped through better trade controls. Our client, a beverage producer, engaged us to evaluate their promotional performance across their brand portfolio. Imagine our surprise when we found that promotions appeared to be going on for 5-6 months longer than the planned period. Of course, the promotions weren’t actually going on this long. What did we find? What changed as a result? Promotional deployment was brought in ...

2

Great Return on Investment | Piquant

http://piquantconsulting.com/2012/06/great-return-on-investment

Innovative Analytics: Outstanding Marketing. 44 (0) 759 059 1167. Great Return on Investment. Openssl encrypt(): Using an empty Initialization Vector (iv) is potentially insecure and not recommended in /var/sites/p/piquantconsulting.com/public html/wp-content/themes/piquant/functions.php. To download this article as a print-friendly pdf, click here and submit your email address. So, what makes for Great ROI? Allow us to share the fruits of our many years’ labour to give you some rules of thumb. No, but j...

3

Clever pricing increased revenue by 7% | Piquant

http://piquantconsulting.com/2012/04/clever-pricing-increased-revenue-by-7

Innovative Analytics: Outstanding Marketing. 44 (0) 759 059 1167. Clever pricing increased revenue by 7%. Our client was faced with increasing costs that, eventually, made a price rise unavoidable. To preserve profit, they planned to increase costs across the range by 10%. They came to us for advice. We forecast that a blanket price rise of 10% would reduce revenue by 3%. All case studies ». Product relisted in key accounts through good detective work. April 26, 2012. April 26, 2012. April 25, 2012.

4

Social Media Monitoring | Piquant

http://piquantconsulting.com/2012/05/social-media-monitoring

Innovative Analytics: Outstanding Marketing. 44 (0) 759 059 1167. Openssl encrypt(): Using an empty Initialization Vector (iv) is potentially insecure and not recommended in /var/sites/p/piquantconsulting.com/public html/wp-content/themes/piquant/functions.php. To download this article as a print-friendly pdf, click here and submit your email address. With so many providers, charging from nothing to thousands of pounds, what are we to make of Social Media Monitoring (SMM)? Why is SMM valuable? Piquant ha...

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A new investment strategy delivered 50% improvement in efficiency | Piquant

http://piquantconsulting.com/2012/04/a-new-investment-strategy-delivered-50-improvement-in-efficiency

Innovative Analytics: Outstanding Marketing. 44 (0) 759 059 1167. A new investment strategy delivered 50% improvement in efficiency. We used our work to challenge the client’s promotional strategy, which had resulted in too many unprofitable and unnecessary promotions being executed. Through careful engagement with the Sales Team and the Commercial Finance Team, we helped implement a new process for promotional planning and evaluation, gave them the tools and training to do so themselves, and helped ...

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Ben Blackler's Travel and Tourism Marketing Blog | Navigator Marketing

http://www.navigator-marketing.co.uk/blog.html

T - 01242 256970 e - ben@navigator-marketing.co.uk. Travel & Tourism Marketing. Word of Mouth Marketing. Black Tomato Content Marketing. TUI Email and Direct Mail Marketing. DirectFlights Facebook Follower Growth. TUI Word of Mouth Marketing. The 7 Secrets of Successful Advertising (for 9-year Olds). May 20, 2015. I’ve just had to explain advertising to 60 9-year olds. But why am I sharing this with you? 1 Know Your Audience. Pretty fundamental and I know I’m teaching my grandmother to suck eggs, m...

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Piquant | Innovative Analytics: Outstanding Marketing

Innovative Analytics: Outstanding Marketing. 44 (0) 759 059 1167. 4 Quick Wins for DR TV. Product relisted in key accounts through good detective work. A new investment strategy delivered 50% improvement in efficiency. Process changes enhance promotional performance. Million Euro losses recouped through better trade controls. Clever pricing increased revenue by 7%. Is broadcast sponsorship worth doing? Double digit growth despite flat demand and tough trading conditions! Facebook: the new TV? May 31, 2012.

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