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Planning brandsChristopher Norman about branding, planning, innovation and people
http://planningbrands.blogspot.com/
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http://planningbrands.blogspot.com/
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Planning brands | planningbrands.blogspot.com Reviews
https://planningbrands.blogspot.com
Christopher Norman about branding, planning, innovation and people
planningbrands.blogspot.com
Planning brands: januari 2010
http://planningbrands.blogspot.com/2010_01_01_archive.html
Christopher Norman about branding, planning, innovation and people. Måndag 25 januari 2010. Kunskap är makt heter det. Är då också tillgången till kunskap makt? Jag minns hur mycket jag gillade historia- och geografilektionerna på lågstadiet. Känslan av att kunna saker var glädje och man suktade ständigt efter mer. Det fanns ingen stark koppling mellan kunskap och makt då, den insikten har kommit senare, men det kändes värdefullt att kunna saker. Det är denna outsourcing som utgör faran och som gör att p...
Planning brands: Fringe planning
http://planningbrands.blogspot.com/2011/04/fringe-planning.html
Christopher Norman about branding, planning, innovation and people. Lördag 16 april 2011. Even though it’s been almost a year since publishing, I’ll pretend like the lack of words never happened. I’ll leave the reason of my relaunch to a future post. So for now, let’s just blame spring. I spent my Wednesday evening listening to an inspirational presentation of Griffin Farley from BBH. Arranged by APG Sweden. Developing new business ideas is about stepping away from solely pleasing customers, earning shor...
Planning brands: Brand-o-meter
http://planningbrands.blogspot.com/2010/03/brand-o-meter.html
Christopher Norman about branding, planning, innovation and people. Tisdag 9 mars 2010. Varje val man gör som människa baseras på något. Men man vet inte alltid själv varför man gör ett visst val. Är alla jämförelser mellan två ting alltid intressanta? Går det att tolka och utläsa något ur vilken jämförelse som helst? Jämförs en stor mängd svenska varumärken rakt av genom aktiva val av sidans besökare. Vilket varumärke gillar man egentligen bäst av exempelvis Lacoste. Ställer många frågeställningar på si...
Planning brands: september 2009
http://planningbrands.blogspot.com/2009_09_01_archive.html
Christopher Norman about branding, planning, innovation and people. Måndag 28 september 2009. Reklambranschen är död, länge leve reklambranschen? Kanske är det för att jag är ny inom kommunikationsbranschen. Men ändå. Under mitt år på Berghs. Kunde jag inte låta bli att känna att en radikal förändring har inletts i reklamsverige. Vari lägger då denna förändring? Menar att det är dags att begrava föreställningen om vad en reklambyrå är. På relativt nystartade byrån Naked. Vi vill vara den ledande och helt...
Planning brands: maj 2010
http://planningbrands.blogspot.com/2010_05_01_archive.html
Christopher Norman about branding, planning, innovation and people. Tisdag 11 maj 2010. Nytt jobb, ny arena. Efter ett långt uppehåll så vill jag meddela eventuella tidigare läsare om att anledningen till uppehållet är att jag sedan någon månad arbetar för att komma in i min nya roll som varumärkesstrateg på Essen. Jag, Micke och Alex, gröngölingar på Essen. Upplagd av Christopher Norman. Tisdag, maj 11, 2010. Prenumerera på: Inlägg (Atom). Visa hela min profil. Parent Brand Sub-Brand Relationships.
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Planning brands
Christopher Norman about branding, planning, innovation and people. Lördag 16 april 2011. Even though it’s been almost a year since publishing, I’ll pretend like the lack of words never happened. I’ll leave the reason of my relaunch to a future post. So for now, let’s just blame spring. I spent my Wednesday evening listening to an inspirational presentation of Griffin Farley from BBH. Arranged by APG Sweden. Developing new business ideas is about stepping away from solely pleasing customers, earning shor...
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Basics to Clearing a Path for Success in a Small Business Venture
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