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Platforms Optional | platformsoptional.com Reviews
https://platformsoptional.com
Open Source Interactive Marketing
platformsoptional.com
Platforms Optional: Next year I’m launching the “Airbnb of Power Strips" at SXSW.
http://www.platformsoptional.com/2013/03/next-year-im-launching-airbnb-of-power.html
Open Source Interactive Marketing. Thursday, March 14. Next year I’m launching the “Airbnb of Power Strips" at SXSW. Subscribe to: Post Comments (Atom). Survived Dotcom 1.0 crash. Making the world safe for Dotcom 2.0. View my complete profile. Attack of the Apps. Next year I’m launching the “Airbnb of Power Strip. Airbnb’s Brian Chesky Talks with Fortune. Miku: The Open-Source Girl Who Conquered the World. Stephen Wolfram: The Computational Future. Special Touch: Special Needs Apps Need You.
Platforms Optional: March 2013
http://www.platformsoptional.com/2013_03_01_archive.html
Open Source Interactive Marketing. Wednesday, March 27. Of Next Big Thing companies from SXSW. Some of them actually have vowels in their names. Most of them aren’t apps, which is kind of refreshing. Friday, March 22. Very cool from a Chicago company:. Http:/ adverstuff.wordpress.com/2013/03/22/yo-charlie-sup/. Charlie is a highly useful mobile app that checks your calendar to see who you’re meeting with next, then uses the Internet data hoses to push interesting things about these people to you. Not new...
Platforms Optional: Awesome Little Library Boxes
http://www.platformsoptional.com/2013/03/awesome-little-library-boxes.html
Open Source Interactive Marketing. Saturday, March 9. Awesome Little Library Boxes. This is very cool. A fairly large Librarian contingent down here this year. Knowledge is data. Subscribe to: Post Comments (Atom). Survived Dotcom 1.0 crash. Making the world safe for Dotcom 2.0. View my complete profile. Attack of the Apps. Next year I’m launching the “Airbnb of Power Strip. Airbnb’s Brian Chesky Talks with Fortune. Miku: The Open-Source Girl Who Conquered the World. Awesome Little Library Boxes.
Platforms Optional: Hacking Cities for a Better, Sustainable Tomorrow
http://www.platformsoptional.com/2013/03/hacking-cities-for-better-sustainable.html
Open Source Interactive Marketing. Sunday, March 10. Hacking Cities for a Better, Sustainable Tomorrow. Http:/ schedule.sxsw.com/2013/events/event IAP2591. Main takeaway is that cities are fixated on liberating Big Data, but they are even more fixated on getting the tech for free. Http:/ www.reinventpayphones.splashthat.com. Http:/ www.engadget.com/2013/03/06/nyc-reinvent-payphones-finalists/. Subscribe to: Post Comments (Atom). Survived Dotcom 1.0 crash. Making the world safe for Dotcom 2.0. The posting...
Platforms Optional: Special Touch: Special Needs Apps Need You
http://www.platformsoptional.com/2013/03/special-touch-special-needs-apps-need.html
Open Source Interactive Marketing. Sunday, March 10. Special Touch: Special Needs Apps Need You. Http:/ schedule.sxsw.com/2013/events/event IAP1676. I worked with Kevin Sitek back in our dot com days. He’s a great designer and happens to have a daughter with cerebral palsy. If you think designing a user experience for ecommerce is tough, try creating communication devices for kids who have extremely limited physical capabilities. August 27, 2013 at 1:23 AM. Subscribe to: Post Comments (Atom). Stephen Wol...
TOTAL PAGES IN THIS WEBSITE
19
March | 2010 | Ad Warrior
https://adwarrior.wordpress.com/2010/03
Archive for March, 2010. Glamor as a Tool of Persuasion. Among the most regrettable qualities of advertising professionals is their tendency not to dig deeply enough into the superficial (apologies to Andy Warhol for the slight rewrite of one of his aphorisms). We have a tendency to assume we know what words like “glamor” mean, and race off to create a television commercial that uses glamor (or its simulacrum) to sell 1,200-calorie cheeseburgers. Virginia Postrel in the. Has written a whip-smart review.
Ten Charmingly Mean-Spirited Quotes on Statistics and Data | Ad Warrior
https://adwarrior.wordpress.com/2010/08/23/ten-charmingly-mean-spirited-quotes-on-statistics-and-data
Ten Charmingly Mean-Spirited Quotes on Statistics and Data. August 23, 2010 at 8:35 pm. Within advertising agencies on five continents, statisticians and data jockeys have made significant progress in their attempts to swathe themselves in the garments of infallibility. Even so, anything more than a cursory glance reveals that their backsides are, just like ours, hanging out and exposed to the same vicissitudes of climate and circumstance. Statistics are human beings with the tears wiped off. –...8220;Wh...
Marketing Lessons from Live-Tweeting “The Americans” | Ad Warrior
https://adwarrior.wordpress.com/2015/04/02/marketing-lessons-from-live-tweeting-the-americans
Marketing Lessons from Live-Tweeting “The Americans”. April 2, 2015 at 7:40 pm. During a commercial break in the FX series. Last night, I sent a tweet that summed up my divergent opinions on the program:. In fewer than 140 characters, I had been both kind and unkind (though, I hope, in a somewhat amusing way). Within two minutes, I got a surprise. The executive producer and writer of. In the world of marketing, we have a word for this kind of behavior: Smart. Not enough brands do this. And by. You are co...
April | 2010 | Ad Warrior
https://adwarrior.wordpress.com/2010/04
Archive for April, 2010. Billion-dollar ad agencies versus twelve-dollar branded content. Clay Shirky’s recent post, “The Collapse of Complex Business Models,”. Does a nice job of explaining why big organizations struggle to react to the threat posed by cheap, low-quality competition:. I started describing the web hosting I’d used, including the process of developing web sites locally, uploading them to the server, and then checking to see if anything had broken. Emulating “Charlie Bit My Finger...
The Moral Dilemma of (RED): What To Do When You Know Your Donations Are Being Stolen | Ad Warrior
https://adwarrior.wordpress.com/2011/01/24/the-moral-dilemma-of-red-what-to-do-when-you-know-your-donations-are-being-stolen
The Moral Dilemma of (RED): What To Do When You Know Your Donations Are Being Stolen. January 24, 2011 at 5:38 pm. The Associated Press is reportin. This raises a moral dilemma for brands that participate in (Product) Red. Do they ignore the breathtaking corruption and accept it as the cost of doing business in Africa’s kleptocracies? Can they in good conscience urge consumers to buy products with the promise that part of the profits will go to charity without disclosing that an even larger part of the p...
The Committee to Eradicate Banner Ads from the Face of the Earth | Ad Warrior
https://adwarrior.wordpress.com/2010/10/21/the-committee-to-eradicate-banner-ads-from-the-face-of-the-earth
The Committee to Eradicate Banner Ads from the Face of the Earth. October 21, 2010 at 11:47 pm. Former colleague Stephen Strong and I are co-chairmen of the committee to eradicate banner ads from the face of the earth. He recently forwarded me a couple of items that made me despise the little animated rectangles even more. First,. S that “ click fraud for online advertisements rose to 22.3%. Now to the DoubleClick Report, “2009 Year-In-Review Benchmarks,. Click-throughs aren’t important? The banner ads a...
June | 2010 | Ad Warrior
https://adwarrior.wordpress.com/2010/06
Archive for June, 2010. The Apple iPhone and the elusive image of branded love. Last week as I watched one news report after another showing hundreds of people lined up outside Apple stores across America, all of whom hoped or perhaps it would be more accurate to say. So how do you get there? How do you “ladder up” (an odious bit of corporate English) to a more emotional connection between the consumer and the brand? Data is not information. Information is not knowledge. Knowledge is not wisdom. Science ...
May | 2010 | Ad Warrior
https://adwarrior.wordpress.com/2010/05
Archive for May, 2010. The Destruction of Community and the Rise of the Fan Club. Via the miracle of YouTube, I spent the last hour or so watching a lecture the late Neil Postman gave in 1998 at Calvin College in Michigan. May 18, 2010 at 3:40 am. Seth Godin’s Blog. Talent imitates, genius steals. Marketing Lessons from Live-Tweeting "The Americans". Unpacking The Horrific Math of Facebook Advertising. The Moral Dilemma of (RED): What To Do When You Know Your Donations Are Being Stolen.
Social Media and the Failure of Conspicuous Compassion | Ad Warrior
https://adwarrior.wordpress.com/2010/12/06/social-media-and-the-failure-of-conspicuous-compassion
Social Media and the Failure of Conspicuous Compassion. December 6, 2010 at 5:56 pm. With disconcerting frequency friends in the social media space pepper me with suggestions that I post a pre-fabricated phrase in my Facebook status update or change my profile picture to a certain image in order to show my support for some cause. Here’s the question I ask before I do so: Does this action benefit me or does it benefit the cause? I suggest that almost invariably it is the former. Patrick West, author of.
July | 2010 | Ad Warrior
https://adwarrior.wordpress.com/2010/07
Archive for July, 2010. Pretend technology does not exist. Now you’re ready to devise an effective social media strategy. 8220;Content isn’t king. Conversation is king. Content is just something to talk about.” – Cory Doctorow. If we accept this as true and I do the first question a brand in search of a social marketing strategy must ask itself is what are we doing that’s conversation-worthy? Become the Hail-Mary passes of ad agencies everywhere). It’s about the brand’s living up to its promises in a...
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Platforms Optional
Open Source Interactive Marketing. Wednesday, March 27. Of Next Big Thing companies from SXSW. Some of them actually have vowels in their names. Most of them aren’t apps, which is kind of refreshing. Friday, March 22. Very cool from a Chicago company:. Http:/ adverstuff.wordpress.com/2013/03/22/yo-charlie-sup/. Charlie is a highly useful mobile app that checks your calendar to see who you’re meeting with next, then uses the Internet data hoses to push interesting things about these people to you. Not new...
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