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PNConnect | Digital Marketing Services from Porter Novelli

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PNConnect | Digital Marketing Services from Porter Novelli | pnconnect.porternovelli.com Reviews

https://pnconnect.porternovelli.com

Porter Novelli Digital Marketing

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1

On Workflow: Miguel Rubio « PNConnect | Digital Marketing Services from Porter Novelli

http://pnconnect.porternovelli.com/blog/2015/07/28/on-workflow-miguel-rubio

On Workflow: Miguel Rubio. Jul 28th, 2015. A DISPATCH FROM PN IBERIA. In our continuing On Workflow series, we hear how Connectors and clients tackle their day and get things done. This month, we talk to Miguel Rubio, Director of Porter Novelli Iberia, located in Madrid. Tell us about your desk setup. Messy, of course, with big stacks of scrap paper I reuse for scribbling or taking notes, a notebook always handy, and usually my Mac and a camera. What work problems have you solved recently? I am an avid n...

2

PNConnect Weekly Reading 7/23/15: Facebook Challenges Amazon and Google, YouTube Grows Stronger, Victoria’s Secret Leads the Way, and More « PNConnect | Digital Marketing Services from Porter Novelli

http://pnconnect.porternovelli.com/blog/2015/07/23/pnconnect-weekly-reading-72315-facebook-challenges-amazon-and-google-youtube-grows-stronger-victorias-secret-leads-the-way-and-more

PNConnect Weekly Reading 7/23/15: Facebook Challenges Amazon and Google, YouTube Grows Stronger, Victoria’s Secret Leads the Way, and More. Jul 23rd, 2015. This Week’s Top Stories. Will Facebook Pose A Threat To Amazon and Google With Shoppable Pages? YouTube Growing Fast: Viewing Time Is Up 60% Since Last Year. Fast Company, 7/16/15). And The Winner Of Social Media Is Victoria’s Secret. Facebook Testing Watch Later Option For Video Viewing. Marketing Land, 7/17/15). The Verge, 7/20/15). PNConnect Insigh...

3

PNConnect Weekly Reading 8/13/15: Google Reorganizes, Kim K Gets Warned By The Government, and more « PNConnect | Digital Marketing Services from Porter Novelli

http://pnconnect.porternovelli.com/blog/2015/08/13/pnconnect-weekly-reading-81315-google-reorganizes-kim-k-gets-warned-by-the-government-and-more

PNConnect Weekly Reading 8/13/15: Google Reorganizes, Kim K Gets Warned By The Government, and more. Aug 13th, 2015. This Week’s Top Stories. G Is For Google. Google Blog, 8/10/15). PNConnect Insight – No, this isn’t going to impact what you do on any given day. And yes, this is mostly about Google drawing clearer lines between business areas like search advertising and, for instance, self-driving cars. This move is meant to placate investors, not change any of Google’s core services. NBC News, 8/12/15).

4

Achieving Balance With Your Comment Policy « PNConnect | Digital Marketing Services from Porter Novelli

http://pnconnect.porternovelli.com/blog/2015/05/11/achieving-balance-with-your-comment-policy

Achieving Balance With Your Comment Policy. May 11th, 2015. A comment policy’s goal is simple: To inform everyone, openly and clearly, what the rules are for polite discourse. Here are our guidelines for the key areas to cover. RULES FOR COMMENT TOPICS. POLICY FOR COMMENT DELETION. Alongside topic guidelines, specify when and why you’ll delete visitor comments. There are three common reasons a comment would need to be deleted:. 1 It’s rude or insulting:. We reserve the right to remove any comment that vi...

5

In a World of Viral Sameness, Strike Out on Your Own Path « PNConnect | Digital Marketing Services from Porter Novelli

http://pnconnect.porternovelli.com/blog/2015/05/19/in-a-world-of-viral-sameness-strike-out-on-your-own-path

In a World of Viral Sameness, Strike Out on Your Own Path. May 19th, 2015. WHAT IS VIRAL SAMENESS? WHAT DOES THIS MEAN FOR BRAND PUBLISHERS? WHEN TO ENGAGE, WHEN TO IGNORE. When deciding whether to share the latest viral story, consider:. Is the story related to what you usually talk about? It doesn’t matter if it’s fun, serious or somewhere in between the core question is whether or not it fits in with the overall editorial focus. Does sharing the story help you meet program goals? Leave a Reply Cancel ...

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Practice Areas « Porter Novelli

http://www.porternovelli.com/offerings/practice-areas

Global Health and Wellness. Porter Novelli works on the front lines of the world’s most challenging health and wellness issues. We’ve taught physicians and analysts about the benefits of new therapies and helped clients navigate the market access landscape through value communications. We’ve helped health systems and hospitals increase volume and improve reputation. We’ve educated millions about importance of early diagnosis and treatment through advocacy, media and public affairs. And mo...Thanks to our...

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Accessibility | PNConnect Digital Essentials

http://trendsreports.porternovelli.com/may2016

Making the Web Work. 8220;Accessibility” is a big buzzword in social media lately, with both Facebook. This issue’s Feature. Clears up four common misconceptions about accessibility, while our Guide. Offers tactical tips to get started with making your site more accessible. We also have a synopsis of a fascinating interview. With LinkedIn accessibility pro Jennison Asuncion, himself a blind internet user, and our Case Study. Accessibility Apps: Screen Readers. Breaks down accessibility into four categori...

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November 2013 | PNConnect Monthly Trends Report

http://trendsreports.porternovelli.com/november2013

Making an Impression…. Is no small feat for brands clamoring for a share of voice on social media. In this month’s feature. We consider strategies for creating social content that stands out during the holiday season. Our November Spotlight. Subject discusses the unique challenges for brands on social media in Latin America. We also share Insights. Into setting goals that accurately gauge your brand’s online impact. All this, plus noteworthy November headlines and stats. A new case study. 8220;The fastes...

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El índice IPET refleja un crecimiento de la confianza en la economía española en diciembre, según un informe de Porter Novelli - El Blog de Porter Novelli Iberia | El Blog de Porter Novelli Iberia

http://elblogdepniberia.es/2015/01/13/el-indice-de-percepcion-de-la-economia-en-twitter-ipet-elaborado-por-poter-novelli-refleja-un-crecimiento-de-la-confianza-en-la-economia-espanola-en-diciembre-de-2014

El índice IPET refleja un crecimiento de la confianza en la economía española en diciembre, según un informe de Porter Novelli. El índice IPET refleja un crecimiento de la confianza en la economía española en diciembre, según un informe de Porter Novelli. Publicado por Porter Novelli Iberia. En ene 13, 2015 en Sala de prensa. Factores externos, como la rebaja de las estimaciones sobre la economía europea, o los problemas en Rusia, China o Venezuela han impactado negativamente en la percepción. Los datos ...

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August, 2013 | PNConnect Monthly Trends Report

http://trendsreports.porternovelli.com/august2013

A Year Ago…. We published our inaugural issue of the PNConnect Trends Report, a 16-page PDF loaded with news and ideas. Thirteen issues in. Our format and publishing processes have evolved considerably, but we’ve held fast to our core mission: helping you track the shifting digital landscape and come away with actionable insights. This month, we share key lessons learned. From a year of publishing a monthly report, as well as Connectors’ tips. On managing information overload. Our feature article. 8220;M...

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Yritys

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Viestintätoimisto Akvamariini Porter Novellin työ perustuu visioon ja viestinnän trendien etupainotteiseen adaptoimiseen. Viestinnän substanssiosaaminen – sisällön luominen, sen kommunikoiminen ja kontaktit – on keskeistä. Kuitenkin myös uudet teknologiat ja niiden luomat mahdollisuudet ovat toimintamme ydintä. Globaalin verkostomme. Porter Novellin prosessityökalut ja tiivis tiimityöskentely auttavat meitä hahmottamaan asiakkaiden kohderyhmiä syvällisesti, trendit huomioon ottaen. Missio, visio ja arvot.

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July 2014 | PNConnect Digital Essentials

http://trendsreports.porternovelli.com/july2014

Even in the fast-paced digital space, a lot of activity happens behind the scenes before a public reveal. In this month’s Insights. We see how the PN Labs team tests client products before they’re shared with media reviewers. Our Feature. Takes a look at some current social media fads to test whether they live up to the hype. We also talk to Doug Madey, Corporate Communications Manager at LinkedIn (a PNConnect client), about his work style. All this, plus the latest news. A new Case Study. The 2014 World...

trendsreports.porternovelli.com trendsreports.porternovelli.com

December 2013 | PNConnect Monthly Trends Report

http://trendsreports.porternovelli.com/december2013

The New Year…. Naturally gets us thinking about honing the way we work and exploring new avenues. As we gear up for 2014, we hear how a productivity-master Connector tackles his day. Examine tactics for covering events on Storify. Learn about a campaign. To help people plan for the future, and see what innovative brands have been up to on Tumblr. All this, plus sloths, sharks, contrite CEOs, noteworthy December headlines. Cover photo: New Years fireworks. At Magic Kingdom Park at Walt Disney World Resort.

trendsreports.porternovelli.com trendsreports.porternovelli.com

June, 2013 | PN Connect Monthly Trends Report

http://trendsreports.porternovelli.com/june2013

Is always a key factor in publishing, whether it’s on a macro or micro scale. This month, we report on the special challenges of staging a unique 24-hour event. And we share tips for perfectly timed live publishing. Taking the wider view, we also look at the slow-motion hazards of link rot. And the steady evolution of an operating system. All this, plus our latest Spotlight. Cover photo: The Monstrous Summer All-Nighter comes to an end at Magic Kingdom Park. Longer than Vine’s limit of six seconds and th...

trendsreports.porternovelli.com trendsreports.porternovelli.com

October 2013 | PNConnect Monthly Trends Report

http://trendsreports.porternovelli.com/october2013

Is often tricky in a virtual world. In this month’s feature. We hear how Google’s latest search algorithm update thinks differently about search. We share Insights. Into building LinkedIn groups that feel natural, and our October Spotlight. Subject discusses the challenges of organically integrating social media into a communications program. All this, plus noteworthy October headlines and stats. A new case study. Here’s How Native Ads Will Scale. Active Users: 1,115,000,000. Users: 231,700,000. Monthly ...

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PNConnect | Digital Marketing Services from Porter Novelli

Our global team spans 60 countries and brings the combined digital resources of our social media marketing, creative production, paid promotions and web development capabilities together for one purpose — to help our clients share their story with the world. Today, brands have to be more than great marketers, they have to be great publishers too. The most successful digital marketing programs begin with a solid content strategy. And We Can Help. We help with all of your content production demands from co...

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