blog.mhdpartnership.co.uk
moving people - public transport design and marketing blog: April 2016
http://blog.mhdpartnership.co.uk/2016_04_01_archive.html
Wednesday, 27 April 2016. Halifax go tip top with Top Cat. 80s cartoon favourite Top Cat has made a return to TV starring in an ad campaign for Halifax. TC, as his close friends got to call him, right-hand man Benny the Ball and police adversary Officer Dibble return in the bank's new TV campaign, launched during Channel 4’s Gogglebox last week. And in case you're wondering how they made the ad. Links to this post. Friday, 22 April 2016. We rebrand East Kent buses, and they've gone electric! A contempora...
blog.mhdpartnership.co.uk
moving people - public transport design and marketing blog: staff using social media causing you a headache? here's how we helped First TransPennine Express
http://blog.mhdpartnership.co.uk/2011/08/staff-using-social-media-causing-you.html
Thursday, 25 August 2011. Staff using social media causing you a headache? Here's how we helped First TransPennine Express. Click image to enlarge. Following on from our anti-bullying campaign. FTPE also asked us to look at an awareness campaign highlighting the dangers of social media. Whilst FTPE had a social media policy in place it was never really pushed to their staff, and as such gave the opportunity for the excuse of ‘ I was never told, therefore I am not responsible.’. Our solution was to create...
blog.mhdpartnership.co.uk
moving people - public transport design and marketing blog: who remembers a pint of Best? Courage do.
http://blog.mhdpartnership.co.uk/2016/11/who-remembers-pint-of-best-courage-do.html
Monday, 21 November 2016. Who remembers a pint of Best? The mannequin challenge (performed well before the internet), a cracking mnemonic (sadly forgotten by today's marketers), classic Chase and Dave reworkings (Gertcha! All perfectly complimenting John Webster's wise words. Sit back, relax and enjoy three classic Courage Best adverts from the 80s. Subscribe to: Post Comments (Atom). Click here to visit our website. Get our free newsletter. Eurostar's new 'Travel state of mind' TV ad. Would you follow t...
blog.mhdpartnership.co.uk
moving people - public transport design and marketing blog: Jedward help do the business for East Midlands Trains
http://blog.mhdpartnership.co.uk/2011/02/jedward-help-do-business-for-east.html
Wednesday, 23 February 2011. Jedward help do the business for East Midlands Trains. East Midlands Trains walked away from the recent Rail Business. Awards with a smile on their face - after a little help from Jedward. A marketing campaign (shown opposite), which used X-Factor twins Jedward to communicate messages about its fares, was also highly commended. Subscribe to: Post Comments (Atom). We have spent the last 25 years improving perceptions, solving problems and delivering significant returns on inve...
blog.mhdpartnership.co.uk
moving people - public transport design and marketing blog: September 2016
http://blog.mhdpartnership.co.uk/2016_09_01_archive.html
Wednesday, 28 September 2016. Why do functional products use emotional advertising? If you think about the buy things every day you'll realise that most of them are functional products that you have no emotional connection with - milk, cheese, bread, petrol etc. Likewise, the services you use are functional - gas, electric, internet, TV, banking etc. So why do the brands of so many functional products and services insist on advertising to us in a way that doesn't fit with what they are selling? Before hi...
blog.mhdpartnership.co.uk
moving people - public transport design and marketing blog: selling bus travel Scandinavian style
http://blog.mhdpartnership.co.uk/2016/12/selling-bus-travel-scandinavian-style.html
Friday, 16 December 2016. Selling bus travel Scandinavian style. It's rare you see an advert for bus travel that puts a smile on your face, but this old effort from Oslo Public Transport is that exception. The ad, which stars English actor Nick Malinowski, follows a path that lots of people will be familiar with on a night out at this time of year. Subscribe to: Post Comments (Atom). Click here to visit our website. Click here to see some of our recent advertising campaigns, branding projects and liveries.
blog.mhdpartnership.co.uk
moving people - public transport design and marketing blog: January 2017
http://blog.mhdpartnership.co.uk/2017_01_01_archive.html
Wednesday, 25 January 2017. Manchester's tram network gets it spot on. It's rare you get a transport operator that has the balls to do a piece of communication without a logo on it. But that's exactly what Transport for Greater Manchester did in this campaign to get people back on the tram after a long period of restricted access to the city centre. No doubt they needed a bit of persuasion from their creative agency, Dinosaur, but kudos to them for seeing it through. Round of applause to all concerned.
blog.mhdpartnership.co.uk
moving people - public transport design and marketing blog: July 2016
http://blog.mhdpartnership.co.uk/2016_07_01_archive.html
Monday, 25 July 2016. What's the return on Catch The Bus Week? The week of 4-10 July saw Greener Journeys promote their fourth annual Catch The Bus Week event - something Chief Executive Claire Haigh said 'had the support of almost 300 different stakeholders' and was 'the biggest and best yet'. In principle, the event is a great idea. Operators and individuals across the country getting together to celebrate the bus and encourage people to get out of their cars and catch the bus instead. In theory, a.
blog.mhdpartnership.co.uk
moving people - public transport design and marketing blog: May 2016
http://blog.mhdpartnership.co.uk/2016_05_01_archive.html
Wednesday, 25 May 2016. Hyperloop transportation is the future and it looks incredible! If youre not familiar with the concept of Hyperloop transportation, it will allow the world to transport people and goods inexpensively, safely, and at speeds never thought possible. Basically, its a pod that is fired down a tube, on a bed of air, very fast. 760mph fast! Read more on Hyperloop. Links to this post. Monday, 23 May 2016. Why i'm loyal to a product, not a company's brand. When your scalp is on show 24/7, ...
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