nascentmedia.blogspot.com
Nascent Media: April 2015
http://nascentmedia.blogspot.com/2015_04_01_archive.html
As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context. Wednesday, April 15, 2015. Are Clients really serious about Media ROI? No, I am not shying away from the responsibility that the agencies have. Of course! The ultimate onus of establishing the Media ROI is on the media agencies as it is their business which is at stake but, they cant do it on their own. Over the years the media agencies ha...
nascentmedia.blogspot.com
Nascent Media: Embedding Brand-Good into Media Plans
http://nascentmedia.blogspot.com/2012/07/embedding-brand-good-into-media-plans.html
As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context. Friday, July 06, 2012. Embedding Brand-Good into Media Plans. This is not a critique nor a judgement on any one. It is only some loud thinking on how the advertising/ media industry could become more effective in fulfilling their ultimate objective of doing good for their client brand. While, one - as a media planner can keep saying that it is...
nascentmedia.blogspot.com
Nascent Media: July 2013
http://nascentmedia.blogspot.com/2013_07_01_archive.html
As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context. Wednesday, July 31, 2013. Time to move on.No more "Spray and Pray",. I was inducted into media planning in 2002. Advertising on TV was the success mantra given the extensive reach that TV offered at a very low cost compared to any other alternative. The rising menace of advertisements and increasing control to the consumers led to Ad-avoidance...
nascentmedia.blogspot.com
Nascent Media: TAM to BARC - Evolution in Progress!!
http://nascentmedia.blogspot.com/2015/04/tam-to-barc-evolve-or-perish.html
As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context. Tuesday, April 07, 2015. TAM to BARC - Evolution in Progress! Since then, Communication Planning too has been totally revamped in agencies and is far more elaborate encompassing the characteristics of the consumer, the brand and the intricacies of media with accountability at its core. The curtain-raiser that we witnessed today is not just abo...
nascentmedia.blogspot.com
Nascent Media: March 2015
http://nascentmedia.blogspot.com/2015_03_01_archive.html
As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context. Monday, March 23, 2015. My TVC is ready. Now give me the Media Strategy! Yes, this is the classic approach that almost every advertiser is guilty of. Am I suggesting that advertisers do not investigate well enough before they decide to spend crores of Rupees on airing their TVCs. Yes, I am. A TVC is a very powerful tool and if used effectively...
nascentmedia.blogspot.com
Nascent Media: August 2013
http://nascentmedia.blogspot.com/2013_08_01_archive.html
As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context. Tuesday, August 13, 2013. Mobile - the new kid on the block is taking over the media megaliths! TV and Print have a long life ahead. but, Mobile as a media is rapidly making a place for itself. Media companies have also seen all this but are at different stages of acceptance of this imminent reality. Their responses vary from a state of ab...
nascentmedia.blogspot.com
Nascent Media: Media - Child's Play
http://nascentmedia.blogspot.com/2011/04/media-generations.html
As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context. Friday, April 29, 2011. Media - Child's Play. Do watch the movie if you already haven't :-). Magazines were few but we used to read them cover to cover. The Illustrated Weekly, the India Today, Readers Digest, Sarika, Greh Shobha, Champak, Mirror, Span and so on. were some of the favourites I can recall. Very truely described in details Premje...
nascentmedia.blogspot.com
Nascent Media: June 2013
http://nascentmedia.blogspot.com/2013_06_01_archive.html
As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context. Sunday, June 09, 2013. Client gets the work it deserves. Media Agencies started as back-end print releasing departments of creative agencies many many years ago. The task of media releases was a menial task that the then industry leaders granted only 2.5% commission of the 15% that was available for the creative agencies. Media Strategists tod...
nascentmedia.blogspot.com
Nascent Media: Client Delight to Consumer Delight
http://nascentmedia.blogspot.com/2013/08/client-delight-to-consumer-delight.html
As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context. Saturday, August 10, 2013. Client Delight to Consumer Delight. Here, in this note we shall have a closer look at the manifestation of these short term tactics in the realm of advertising and communication. In the Indian context, the structure of trade favours brands that are "more visible" than their competitors. To a large extent, the con...
nascentmedia.blogspot.com
Nascent Media: Hindi Hinterland - The New Reality
http://nascentmedia.blogspot.com/2012/05/hindi-hinterland-new-reality.html
As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context. Wednesday, May 16, 2012. Hindi Hinterland - The New Reality. Published by MXM India in May 2012]. Illiteracy has decreased by 15 per cent and 18 per cent in the rural and urban areas respectively in the last 5 years. The readership of publications (mostly dailies) has grown manifold in the last decade and continues to be an area of growth ...
