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Newer posts →. August 13, 2012 · 10:36 pm. Ten Quotes on the Power of PR. The right story told at the right time can bring valuable attention to your business, even during a downturn. –. PR even though it is underutilized is extremely effective when properly leveraged. –. If I only had $2 left, I’d spend $1 on PR. -Bill Gates. 72% of senior level marketers said PR is most valuable in supporting product marketing and product launches. –. You pay for advertising but you pray for PR. -Unknown. A solid PR pl...
Moving Targets-A Review of Teriffic & Terrible Transit Ads | PRGUYONLINE-www.prguyonline.com
https://prguyonline.wordpress.com/2014/10/02/moving-targets-three-steps-to-creating-compelling-transit-ads
Nine Ideas to Take the Ice Bucket Challenge to the Next Level. All Hail the Beauty of the Brief →. October 2, 2014 · 8:21 pm. Moving Targets-A Review of Teriffic and Terrible Transit Ads. I’m not huge fan of taking the subway. It’s an incubator for germs, there’s a lack of personal space, and it always seems to be breaking down when I’m running late. I judge the effectiveness of an ad on a few simple criteria. Did it capture my attention? Is the messaging clear and simple? And is the copy readable? I lov...
All Hail the Beauty of the Brief | PRGUYONLINE-www.prguyonline.com
https://prguyonline.wordpress.com/2014/10/22/all-hail-the-beauty-of-the-brief
Moving Targets-A Review of Teriffic and Terrible Transit Ads. October 22, 2014 · 9:36 pm. All Hail the Beauty of the Brief. Oh creative brief, defender of the deadline, protector of the project, and crusader of clarity-you make projects seem seamless and goals getable. A creative brief is a working document that outlines a specific marketing problem while inspiring solutions. It keeps creative teams focused and ensures that deliverables have a consistent voice and brand image. Use adjectives to describe ...
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PRGUYONLINE-www.prguyonline.com | Ideas and Inspiration from www.prguyonline.com
October 22, 2014 · 9:36 pm. All Hail the Beauty of the Brief. Oh creative brief, defender of the deadline, protector of the project, and crusader of clarity-you make projects seem seamless and goals getable. A creative brief is a working document that outlines a specific marketing problem while inspiring solutions. It keeps creative teams focused and ensures that deliverables have a consistent voice and brand image. So let’s look at the specific elements of the creative brief? Think logos, taglines, phot...
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