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PubMatic - Blog | pubmaticblog.com Reviews

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Evaluating Publisher Inventory: A Buy Side Perspective | PubMatic

http://pubmaticblog.com/2015/07/23/evaluating-publisher-inventory-a-buy-side-perspective

Skip to primary content. Evaluating Publisher Inventory: A Buy Side Perspective. July 23, 2015. By Emma Witschi and Colin Brown, Platform Solutions, MediaMath. As publishers increasingly migrate inventory sales to programmatic channels. To determine if a publisher is valuable to a marketer, the first question asked is. Can I access my target audience? Increasingly in the programmatic space, marketers have the tools to answer this question. By leveraging 1. Party marketer data, 2. This means that marketer...

2

The ABCs of Programmatic Final Segment (R-Y) | PubMatic

http://pubmaticblog.com/2015/07/07/the-abcs-of-programmatic-final-segment-r-y

Skip to primary content. The ABCs of Programmatic Final Segment (R-Y). July 7, 2015. In the fourth and final installment of our. ABCs of Programmatic Series. 8211; where we try to help demystify programmatic by defining some of its most frequently used buzzwords we define terms from R through Y taking us from Real-Time Analytics through Yield Management. Advertisements that users can interact with in a web page format, often in conjunction with advanced technology such as streaming video, for example.

3

Three Forces Driving The Marriage of Mobile & Programmatic | PubMatic

http://pubmaticblog.com/2015/07/01/three-forces-driving-the-marriage-of-mobile-programmatic

Skip to primary content. Three Forces Driving The Marriage of Mobile & Programmatic. July 1, 2015. Earlier this year, we conducted a survey of PubMatic publishers and buyers asking a series of questions about mobile advertising. Even as it’s clear that mobile and programmatic are on an obvious collision course, we wanted to find out what was happening in the market from the perspective of its day-to-day participants. Top 3 Factors Spurring the Growth of Mobile Programmatic. Surge In Advertiser Demand.

4

PubMatic | PubMatic

http://pubmaticblog.com/author/pubmatic

Skip to primary content. Skip to secondary content. August 12, 2016. Continue reading →. July 28, 2016. Continue reading →. PubMatic Empowers Buyers to Discover Global Audiences. June 20, 2016. Continue reading →. Crafting Mobile Moments: The Union Between Creativity and Automation. June 14, 2016. Simply put, a mobile moment is that instance in which a person pulls out a mobile device to get what he or she wants, immediately and in context. Continue reading →. June 9, 2016. Continue reading →. How to Lev...

5

The ABCs of Programmatic Continued (M-P) | PubMatic

http://pubmaticblog.com/2015/06/09/the-abcs-of-programmatic-continued-m-p

Skip to primary content. The ABCs of Programmatic Continued (M-P). June 9, 2015. For the third installment of our. Where we try to help demystify programmatic by defining some of its most frequently used buzzwords we define terms from M through P taking us from Marketing Automation through Publisher. A software category that streamlines, automates and measures workflows to increase efficiency and grow revenue faster. Marketing Automation Platform for Publishers (MAPP):. The proverbial long tail of publis...

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PubMatic Appoints Senior Leaders for Customer Success and Emerging Solutions

http://pubmatic.com/press/2015/PubMatic-Appoints-Senior-Leaders-for-Customer-Success-and-Emerging-Solutions.php

RTB and Yield Optimization. PubMatic Appoints Senior Leaders for Customer Success and Emerging Solutions. Former Executives from Oracle, Shazam Will Focus on Further Strengthening PubMatic’s Offering to Publishers. Redwood City, CA (June 8, 2015). In May, PubMatic launched the industry’s first competitive benchmarking analytics for publishers. Director, Corporate Communications. RTB and Yield Optimization. Opt-Out (updated August 1, 2016; effective September 1, 2016). Website Terms of Service.

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PubMatic

http://www.pubmatic.com/opt-out.php

RTB and Yield Optimization. Last Updated: August 1, 2016; Effective: September 1, 2016. Please read our summary of changes. To the PubMatic Privacy Policy and Opt Out page. This PubMatic Opt Out page is intended to help you opt out of the use of cookies, mobile advertising identifiers, and statistical identification for interest-based advertising and cross-device targeting purposes. Please follow the instructions below to opt out. Opting Out of Interest-Based Advertising from Cookies. The opt-out only ap...

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PubMatic - Reports and Whitepapers

http://pubmatic.com/adpriceindex

RTB and Yield Optimization. Real-Time Data Analytics: Empowering Publishers to Make Better, Faster Decisions. Sell-Side Platforms And Exchanges For Publishers, (Q2, 2014). Evaluation of sell-side platforms and details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help publishers and marketing leadership professionals select the right partner for their programmatic selling strategies. The Total Economic Impact Of PubMatic. In October 2012, ...

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PubMatic - Publisher Overview

http://www.pubmatic.com/publisher-overview.php

RTB and Yield Optimization. PubMatic provides a Marketing Automation Platform for Publishers (MAPP). Our platform serves as a control panel that provides you with a single view into your advertiser relationships across every screen, every channel and every format. Through workflow automation, real-time analytics and yield management, we enable you to make smarter, faster decisions that drive revenue and streamline operations. RTB and Yield Optimization. Website Terms of Service. PubMatic on the Web:.

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PubMatic - Inventory and Audiences

http://www.pubmatic.com/media-buyers-inventory-and-audiences.php

RTB and Yield Optimization. Types of inventory available on the platform include:. Bid on the audiences most valuable to you. Each impression in the PubMatic auction can be enhanced with first- and third-party data; giving buyers targeting capabilities across display, mobile, tablet and video inventory. Media buyers can also cookie sync with publisher audiences to incorporate CRM, retargeting and exclusion strategies in their digital advertising. Private Marketplace (PMP) Packages. Privacy Policy (update...

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PubMatic - Real-Time Bidding (RTB) and Yield Optimization

http://www.pubmatic.com/services-and-consulting.php

RTB and Yield Optimization. At PubMatic, we know that questions can come up at any time of the day or night. That's why we have offices and staff located around the world, so you have access to audience, performance, and revenue-generating insights, best practice strategies, and platform support from our experts when you need it. Kerel Cooper, Senior Director of Digital Ad Platform Strategies at Advance Digital. RTB and Yield Optimization. Opt-Out (updated August 1, 2016; effective September 1, 2016).

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PubMatic - Analytics

http://www.pubmatic.com/analytics-buyer.php

RTB and Yield Optimization. We Make Your Campaigns Work Better. In today’s real-time advertising marketplace, buyers need actionable real-time data to optimize the return on their advertising spend. Until now buyers have been challenged by analytics solutions that provide stale data, or dense and overly complicated reports that require time-consuming analysis before they yield any actionable insights. For more information download the PubMatic Analytics fact sheet here. RTB and Yield Optimization.

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PubMatic - Native

http://www.pubmatic.com/native.php

RTB and Yield Optimization. Native advertising holds the promise of increased consumer engagement across channels and platforms. The fragmented nature of the native advertising market poses challenges for both publishers and media buyers that want to take advantage of the flexible, customizable nature of native ads without sacrificing scalability. Highlights of PubMatic's Native Ads include:. Cross-channel Approach to Native. Standard and Customizable Formats. Connected to Scalable Demand. PubMatic deliv...

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PubMatic - Programmatic Direct for Media Buyers

http://www.pubmatic.com/programmatic-direct-buyers.php

RTB and Yield Optimization. Programmatic technology has changed how media is bought and sold around the world. It has enabled more efficiency and transparency, smarter inventory management and safer, more targeted advertising. It does that on an impression-by-impression basis. Today, we are moving towards workflow automation, as media buyers realize the efficiencies and efficacy that can be gained from non-RTB, or direct, buying channels like Private Marketplace and Automated Guaranteed. Mdash; Audience ...

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RTB and Yield Optimization. PubMatic Appoints Senior Leaders for Customer Success and Emerging Solutions. Release. From mixers, sponsored events, conferences, company milestones, networking or simply a gathering of thought leaders in the online display advertising industry. Latest Events. Whether you are a recent graduate looking for your first job or a seasoned expert trying to advance your career, at PubMatic we're always on the lookout for talent. Open Positions. RTB and Yield Optimization.

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Private Marketplace (PMP) Deals Explained (Infographic). August 5, 2015. Private Marketplace (PMP) Deals Explained – Infographic. Cheat Sheet: SDKs, What are they? Why do they matter? July 30, 2015. To help shed some light on this topic we have compiled a plain language cheat sheet that explains what SDKs are and what they do. What is an SDK? How are SDKs different from APIs? How are SDKs used in mobile advertising? Does PubMatic offer Publishers an SDK? Yes, PubMatic offers SDKs for publishers working o...

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