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// Rebuilding_Creativity | THOUGHTS ON BRANDING & MEDIA CONSUMPTION.

THOUGHTS ON BRANDING & MEDIA CONSUMPTION. (by Alex Leece)

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// Rebuilding_Creativity | THOUGHTS ON BRANDING & MEDIA CONSUMPTION. | rebuildingcreativity.wordpress.com Reviews

https://rebuildingcreativity.wordpress.com

THOUGHTS ON BRANDING & MEDIA CONSUMPTION. (by Alex Leece)

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Reports | // Rebuilding_Creativity

https://rebuildingcreativity.wordpress.com/reports

THOUGHTS ON BRANDING and MEDIA CONSUMPTION. Curated List of Reports. The Bias Against Creativity: Why People Desire But Reject Creative Ideas. Http:/ digitalcommons.ilr.cornell.edu/cgi/viewcontent.cgi? Does Collocation Inform the Impact of Collaboration? Http:/ www.plosone.org/article/info:doi/10.1371/journal.pone.0014279. Meet The Screens (BBDO). Http:/ www.scribd.com/doc/72835947/Meet-The-Screens. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:.

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Presentations / Resources | // Rebuilding_Creativity

https://rebuildingcreativity.wordpress.com/presentations

THOUGHTS ON BRANDING and MEDIA CONSUMPTION. IAB NZ Mazda Mobile Site Presentation Aug 2012. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out. Notify me of new comments via email.

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Gareth Kay on How To Make Strategy More Useful | // Rebuilding_Creativity

https://rebuildingcreativity.wordpress.com/2011/09/07/gareth-kay-on-how-to-make-strategy-more-useful

THOUGHTS ON BRANDING and MEDIA CONSUMPTION. Gareth Kay on How To Make Strategy More Useful. Posted by Alex Leece. September 7, 2011. Goodby Silverstein and Partners. I last night attended a talk by Gareth Kay (@ garethk). From Goodby, Silverstein and Partners on how to make strategy more useful. Thought I’d post up my rough notes of key points he talked to. How to make strategy more useful:. 1 Define better problems – not just “sell more” or “raise awareness”. Interestin...2 Be in the service of people.

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Books | // Rebuilding_Creativity

https://rebuildingcreativity.wordpress.com/books

THOUGHTS ON BRANDING and MEDIA CONSUMPTION. Curated List of Books. Why We Buy – The Science of Shopping by Paco Underhill. Http:/ www.amazon.com/Why-We-Buy-Science-Shopping/dp/0684849143#reader 0684849143. The Long Tail by Chris Anderson. Http:/ www.amazon.com/Long-Tail-Future-Business-Selling/dp/1401302378. How We Decide by Jonah Lehrer. Http:/ www.amazon.com/How-We-Decide-Jonah-Lehrer/dp/0618620117. Buyology by Martin Lindstrom. Http:/ www.amazon.com/Buyology-Truth-Lies-About-Why/dp/0385523882. Blue Oc...

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The 2014 Advertising Toolkit | // Rebuilding_Creativity

https://rebuildingcreativity.wordpress.com/2014/06/25/the-2014-advertising-toolkit

THOUGHTS ON BRANDING and MEDIA CONSUMPTION. The 2014 Advertising Toolkit. Posted by Alex Leece. June 25, 2014. 1 BRANDS ARE RETHINKING ‘DIGITAL”. Big-name brands no longer see digital as a separate discipline, and are renewing their emphasis on core brand-building programmes. New strategic models are emerging that work across ‘digital’ and ‘non-digital’ channels. 2 ‘SHOPPER’ MERGES WITH ‘MARKETING’. 3 SMARTER CONTENT STRATEGIES ARE NEEDED. Indicate the new wave of content being created far beyond the typ...

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// Rebuilding_Creativity | THOUGHTS ON BRANDING & MEDIA CONSUMPTION.

THOUGHTS ON BRANDING and MEDIA CONSUMPTION. The 2014 Advertising Toolkit. Posted by Alex Leece. June 25, 2014. I was recently reading a report on WARC about the upcoming trends for the year in advertising and it highlighted 5 key points which I thought summed up the current landscape quite nicely. Whilst digital disruption is still driving alot of the changes we see in organisations today, the lines between “traditional” and “digital” are … Continue reading →. The Gen Z Shopper and Participation Branding.

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