gmrwvu.blogspot.com
George's New Media Review: Economic Darwinism and the Marketing Struggle for Attention
http://gmrwvu.blogspot.com/2009/09/economic-darwinism-manifests-itself-in.html
Saturday, September 26, 2009. Economic Darwinism and the Marketing Struggle for Attention. Poulos (2009, p. 1) contends that the deciding factor in email success or failure is the strategic planning that goes into the entire campaign: segmentation, objectives, tactics and so on. He cites research about the value of a list that is both opt-in and highly targeted. He finally advises us to implement the Sender Policy Framework in our email directory technology (see Sender Policy Framework. Likewise with ema...
gmrwvu.blogspot.com
George's New Media Review: U.S. Cap and Trade Bill and IBM On-Demand Services
http://gmrwvu.blogspot.com/2009/09/us-cap-and-trade-bill.html
Saturday, September 19, 2009. US Cap and Trade Bill and IBM On-Demand Services. Waxman and Markey (2009). H.R. 2454, aka The Cap and Trade Bill. U.S. House of Representatives. Retrieved on September 18, 2009 from http:/ www.heritage.org/Research/EnergyandEnvironment/upload/hr2454-text.pdf. Subscribe to: Post Comments (Atom). Oh The Times They are a Changin. My name is George Ray and I am a searcher. Yeah, I'm gonna work real hard on that, now that I got your money and all. View my complete profile.
gmrwvu.blogspot.com
George's New Media Review: Semiotic Analysis of the BMW We Built TV Ad
http://gmrwvu.blogspot.com/2009/11/semiotic-analysis-of-bmw-we-built-tv-ad.html
Monday, November 2, 2009. Semiotic Analysis of the BMW We Built TV Ad. The Ad and Some Background Research. The quiet clarity of the guitar picking in BMW’s We Built commercial ( Bimmer: We Built. Immediately grabbed my attention when I saw it on MadMen. The elegant and attractive work is a .30 TV spot. The guitar score is lifted from Jackson Browne’s These Days track from the mid-60s. These Days is emblematic of the pop music of that time ( Amazon 30 sec. Signifier, Signified and Signs. As a final thoug...
influenceresources.blogspot.com
Influence Resources: Regulating Before Regulation, Ctd.
http://influenceresources.blogspot.com/2008/07/regulating-before-regulation-ctd.html
Sunday, July 13, 2008. Regulating Before Regulation, Ctd. Maybe the writing is on the wall. A week after Charter Communications backpedaled on plans to implement NebuAds' controversial behavioral tracking and ad serving platform, another of the vendor's ISP partners has put on the brakes. Now the deal is off until further notice. Subscribe to: Post Comments (Atom). New Media in IMC. The Times They Are a-Changin'. Brand Building via Twitter? The Role of Social Media in Marketing Communicatio.
influenceresources.blogspot.com
Influence Resources: South Asian Canadians
http://influenceresources.blogspot.com/2008/07/south-asian-canadians.html
Sunday, July 6, 2008. Blogger Fazal Siddiqi posted. Interesting findings on his blog that relate to cultural marketing and new media. Siddiqi used email, Facebook, LinkedIn and his blog to pose questions regarding the habits and preferences of South Asians. He received about 100 responses from "Indians, Pakistanis and Bangladeshis living in Canada, the USA, India, Pakistan, Bangladesh, the UAE and Saudi Arabia" as well as non-Asians. Siddiqi cites two main findings:. I think emergence of social media has...
influenceresources.blogspot.com
Influence Resources: Virtual Real World
http://influenceresources.blogspot.com/2008/07/virtual-real-world.html
Monday, July 21, 2008. I'm not sure if reality television is real, so I'm even less clear on the reality of virtual reality television - especially when it's not even on television. Confused? Enter MTV UK's MTV House. This move certainly extends MTV's brand beyond TV, offering new opportunities for viewer interactions (and for other promotions, sponsorships, etc.). This model. This approach is different from that taken in Second Life, for example, which existed as a game/community first, and a marketing ...
influenceresources.blogspot.com
Influence Resources: July 2008
http://influenceresources.blogspot.com/2008_07_01_archive.html
Monday, July 21, 2008. From the "hey, let's use the Intertubes" department. Dial Complete is launching an effort that centers on an online video contest, via YouTube, where contestants submit their most creative take on hand washing. As 2008 is an election year, Dial chose to incorporate the theme into its contest. The 'Campaign for Clean Hands' asks consumers to create a speech, song, jingle or rap touting the importance of clean hands.". A hand-washing rap posted on You Tube? Brand Building via Twitter?
influenceresources.blogspot.com
Influence Resources: June 2008
http://influenceresources.blogspot.com/2008_06_01_archive.html
Monday, June 30, 2008. Wall Street Journal blogger Ben Worthen calls. Most corporate blogs "unimaginative failures," noting, "Not only are these corporate blogs boring as paint, but the businesses behind admit they don’t have much value." Ouch. The catalyst for Worthen's comments is a new study from Forrester Research. Forrester reviewed 90 blogs from Fortune 500 business-to-business companies and surveyed B2B marketers. As Worthen notes:. Sunday, June 29, 2008. While YouTube and other online video platf...
gmrwvu.blogspot.com
George's New Media Review: Health Care as a Connection
http://gmrwvu.blogspot.com/2009/11/health-care-as-connection.html
Monday, November 2, 2009. Health Care as a Connection. Differences between Health Care Communication and Commercial Marketing Communciations. Another difference between health care communications and “standard” IMC is privacy concerns. Duncan (2005, p. 259) observes that medical information is personal and subject to greater privacy protections. Chavez (p. 208) informs us that health communications often involves unpleasant information, and this needs greater testing to get ri...What’s the Same? Well, we...
