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Feldman Research Lab

Feldman Research Lab does research and consulting for media companies

http://www.researchlab.tv/

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Feldman Research Lab | researchlab.tv Reviews

https://researchlab.tv

Feldman Research Lab does research and consulting for media companies

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1

Television News Research

http://www.researchlab.tv/index_files/news.htm

The Practical Science Of News Research. We believe that television stations are best served when they have objective market research to support their news operations. Many times, stations feel forced to use their news consultants to conduct market research, with poor results. We recommend that stations choose the best consultant, and leave the research to a company that does nothing else. Doing News Research Right. All sampling is tightly controlled to match market demographics. Is It Really A Lab? Dials...

2

About Richard Feldman

http://www.researchlab.tv/index_files/bio.htm

While an undergraduate at MIT in 1983, Rich researched the future of niche advertiser supported cable networks. During his time at the Sloan School, Rich was a Research Assistant in the Media Lab. He developed an interactive forecasting model for new communications technologies including HDTV. Rich earned BS and MS degrees from MIT. He spent five years at NBC in research, first as Director of New Media Research for the Network and later as the first Director of Research for NBC Cable. Is It Really A Lab?

3

Is It Really A Lab?

http://www.researchlab.tv/index_files/lab.htm

Is It Really A Lab? Is It Really A Lab? Peer To Peer Network Research. Dials Making Good Programs Better. Is It Really A Lab? What We’re Really Good At. We understand the media business from both ends and can provide insight to maximize value to both viewers (or users for interactive media) and advertisers or other funders. When we do research, we begin with a complete understanding of the business reasons for doing the project and make sure the outcome supports our clients’ needs. Teaneck, NJ 07666.

4

Our Clients

http://www.researchlab.tv/index_files/clientlinks.htm

Our largest research client. We’re expert in sports programming, branding and sales support. We’re proud of the clients with which we do business. Feldman Research Lab works with all kinds of companies, from leading networks to research firms needing our expertise. We’ve done subscriber and non subscriber research to help this new digital network improve its marketing and programming. Television news research is one of our strengths. Is It Really A Lab? Peer To Peer Network Research. Teaneck, NJ 07666.

5

Dials—Making Good Programs Better

http://www.researchlab.tv/index_files/Dials.htm

There Are Only 2 Ways to Increase A Show’s Ratings. The harder one is to increase program sampling. This requires promotion and off channel marketing. The easier way is to. Stop airing things viewers don’t want to see. A typical segment-driven hour long program gets only about 16 minutes of viewing. Every 90 seconds you increase the viewing duration raises the rating around 10%. Every program we have tested can be improved by removing material that causes viewers to change the channel. Ask us for details.

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Clients

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Call now to find out how we can help with your project:. Sundee is extremely reliable and dependable in processing our transcriptions. She made some great suggestions for improvement of our transcription format to make them even more user friendly. I highly recommend her! Top qualities: Great Results, Good Value, On Time. Consumer Insights and Guest Relations at Red Lobster. Sundee is very responsive and wonderful to work with. She provided results on time, and at a very reasonable cost. Sundee and A-Plu...

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Teaneck, NJ 07666. Is It Really A Lab? Peer To Peer Network Research. Dials Making Good Programs Better. Programming and Branding Research. Rich Feldman founded Feldman Research Lab to bring clients the expertise of 17 years in the communications and entertainment industries. Whether it’s a short-term consulting assignment or a major research project, we will ensure that you get the results you need. Use the site to get an idea what we can do for you. A New Company With Years Of Experience.

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