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8thBridge | geoffreyvitt
https://geoffreyvitt.com/tag/8thbridge
A fine WordPress.com site. New Social Commerce Report. New Social Commerce Report. A great report was released today by 8thBridge. Which is something of a 2012 state of the union on social commerce. I won’t dig through the entire report but a couple of points that hit me. Ultimately, the native social layer (See Fred Wilson’s post. Will become de rigeur and companies that innovate towards the most seamless product experience combined with a dialed in brand will win. New Social Commerce Report. Forget abo...
geoffreyvitt.com
Holiday | geoffreyvitt
https://geoffreyvitt.com/tag/holiday
A fine WordPress.com site. More Thoughts on Commerce. Thanks to Google’s amazing willigness to publish the data they collect (OK, obviously this is incredibly self-serving data but still I love taking a peek at what they find) we get an awesome report like this one. To dig through. The chart below underscores the general theme of “ It’s all commerce. How do retailers track a user profile across devices/apps/distribution? Where are the best points to intercept and promote? How do payments (again online an...
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Local | geoffreyvitt
https://geoffreyvitt.com/tag/local
A fine WordPress.com site. It’s all commerce (E or otherwise). Quick side note, I found inspiration to write this post while riding my bike around and pulled over to jot a few notes down on Evernote. Love that app). I was catching up with my good friend @justsilver today and we remarked at how stale the consumer experience remains for brick and mortar purchases. While there are a number of innovative companies pushing to change this ( Shopkick. Etc) I’m still mystified at the lack of innovation. For exam...
geoffreyvitt.com
Shopping | geoffreyvitt
https://geoffreyvitt.com/tag/shopping
A fine WordPress.com site. More Thoughts on Commerce. Thanks to Google’s amazing willigness to publish the data they collect (OK, obviously this is incredibly self-serving data but still I love taking a peek at what they find) we get an awesome report like this one. To dig through. The chart below underscores the general theme of “ It’s all commerce. How do retailers track a user profile across devices/apps/distribution? Where are the best points to intercept and promote? How do payments (again online an...
geoffreyvitt.com
Engagement | geoffreyvitt
https://geoffreyvitt.com/tag/engagement
A fine WordPress.com site. What communities do you live in? 8220;I’m a reflection of the community” – Tupac. I think the majority of people would agree with Tupac’s statement as it applies to the physical world. Simply put, the communities that we engage in help shape who we are as people. However, as we see the online communities that we belong to grow in size, engagement, and influence we need to be just as cognizant of the impact that these communities have in shaping who we are. Whenever I’m in...
geoffreyvitt.com
More Thoughts on Commerce | geoffreyvitt
https://geoffreyvitt.com/2012/10/24/more-thoughts-on-commerce
A fine WordPress.com site. More Thoughts on Commerce. Thanks to Google’s amazing willigness to publish the data they collect (OK, obviously this is incredibly self-serving data but still I love taking a peek at what they find) we get an awesome report like this one. To dig through. The chart below underscores the general theme of “ It’s all commerce. How do retailers track a user profile across devices/apps/distribution? Where are the best points to intercept and promote? How do payments (again online an...
geoffreyvitt.com
Uncategorized | geoffreyvitt
https://geoffreyvitt.com/category/uncategorized
A fine WordPress.com site. RSS feed for this section. New Social Commerce Report. New Social Commerce Report. A great report was released today by 8thBridge. Which is something of a 2012 state of the union on social commerce. I won’t dig through the entire report but a couple of points that hit me. Ultimately, the native social layer (See Fred Wilson’s post. Will become de rigeur and companies that innovate towards the most seamless product experience combined with a dialed in brand will win. 8221; that ...
geoffreyvitt.com
Mobile | geoffreyvitt
https://geoffreyvitt.com/tag/mobile
A fine WordPress.com site. It’s all commerce (E or otherwise). Quick side note, I found inspiration to write this post while riding my bike around and pulled over to jot a few notes down on Evernote. Love that app). I was catching up with my good friend @justsilver today and we remarked at how stale the consumer experience remains for brick and mortar purchases. While there are a number of innovative companies pushing to change this ( Shopkick. Etc) I’m still mystified at the lack of innovation. For exam...
geoffreyvitt.com
ecommerce | geoffreyvitt
https://geoffreyvitt.com/tag/ecommerce
A fine WordPress.com site. It’s all commerce (E or otherwise). Quick side note, I found inspiration to write this post while riding my bike around and pulled over to jot a few notes down on Evernote. Love that app). I was catching up with my good friend @justsilver today and we remarked at how stale the consumer experience remains for brick and mortar purchases. While there are a number of innovative companies pushing to change this ( Shopkick. Etc) I’m still mystified at the lack of innovation. For exam...
geoffreyvitt.com
What communities do you live in? | geoffreyvitt
https://geoffreyvitt.com/2012/08/17/what-communities-do-you-live-in
A fine WordPress.com site. What communities do you live in? 8220;I’m a reflection of the community” – Tupac. I think the majority of people would agree with Tupac’s statement as it applies to the physical world. Simply put, the communities that we engage in help shape who we are as people. However, as we see the online communities that we belong to grow in size, engagement, and influence we need to be just as cognizant of the impact that these communities have in shaping who we are. Whenever I’m in...
SOCIAL ENGAGEMENT