rpg57.com

portiawells.com

LUCKY BRAND — Portia Wells

http://www.portiawells.com/lucky-brand

POINT OF SALE DESIGN. Lucky Brand launched a men's and women's fragrance inspired by their laid back, beach-style, branding. At RPG, we created a variety of unique point of sale systems to display and merchandise these fragrances. 3D Render: RPG.

portiawells.com

DKNY — Portia Wells

http://www.portiawells.com/dkny-be-delicious

ENVIROMENT DESIGN and ILLUSTRATION. DKNY’s Be Delicious relaunch required an interactive, retail pop up space for events and shop-in-shops. The illustrated concepts were inspired by the High Line and the Union Square Farmers Market. Multi-sensory experiences like video, interactive touchscreen and automated fragrance dramming units were incorporated into each design.

portiawells.com

MUSTELA — Portia Wells

http://www.portiawells.com/mustela

POINT OF SALE DESIGN. Specially formulated baby lotions, cleansers and ointments, required a clean, informational display to educate American consumers about the clinical benefits of using the French Dermo-Pediatrics line, Mustela. Designed and developed at New York based agency, RPG, the unit was distributed to high end pharmacies across the U.S. 3d Render:.

portiawells.com

JUICE PRESS — Portia Wells

http://www.portiawells.com/juice-press

BRAND, ENVIRONMENT, ILLUSTRATION and LOGO DESIGN. The momentum of New York cold-pressed juice chain, Juice Press, propelled a massive expansion in brick and mortar locations. Working with RPG. The current Juice Press brand was assessed and a vision prepared for the future of their stores. In addition to developing a new, cohesive look for their locations, their branding was updated, building upon their current assets and services.

portiawells.com

MOËT — Portia Wells

http://www.portiawells.com/moet

New York design agency, RPG, engaged me to design a Moët &. Chandon bottle service tool to thrill and excite customers during moments of bottle service with high-end accounts. A golden, illuminated, plane was designed to hold the bottle; staff carries plane out to customers by wings.

portiawells.com

CARGO COSMETICS — Portia Wells

http://www.portiawells.com/cargo

BRANDING, LOGO, and PACKAGE DESIGN. Canadian cosmetic brand, Cargo, needed a new look and brand message. W. Orking with New York based design agency, RPG. We created a new story and voice for Cargo that included logo design, primary and secondary packaging and re-branding guidelines. In addition to developing a new direction for Cargo's primary brand, we also re-branded their professional line, Blu Ray, giving it a new name and look: Cargo HD. Illustration by: Bernadette Pascua.

portiawells.com

BENEFIT COSMETICS — Portia Wells

http://www.portiawells.com/benefit-cosmetics

POINT OF SALE DISPLAY. Benefit Cosmetics needed an eye-catching highlighter display to feature their award winning products. Designed and developed with RPG. 3D. Benefit's Creative Director provided the team at RPG with a chic vintage doll to inspire our design. Working with our factories, we were able to recreate the likeness of the doll into a fun and cheeky display unit.

portiawells.com

BELVEDERE VODKA — Portia Wells

http://www.portiawells.com/belvedere

Outdoor pop up designed for special Belvedere events designed with RPG.

portiawells.com

TIFFANY & CO. — Portia Wells

http://www.portiawells.com/tiffany-co

POINT OF SALE DESIGN. An interactive system for Tiffany's Charmed by Tiffany collection was designed to allow customers to sample different charms and chains to their own liking. Tiffany and Co. worked with the team at RPG to design and fabric the modular displays.

portiawells.com

HARAJUKU LOVERS — Portia Wells

http://www.portiawells.com/harajuku-lovers

POINT OF SALE DESIGN. Executed overall merchandising design for fragrance launch of Gwen Stefani’s brand, Harajuku Lovers, as part of a team at design agency, RPG. The playful and interactive system helped create a strong competitive advantage and rang true to the brand’s tag line, A Fatal Attraction To Cuteness.