allthatsfit2print.blogspot.com
All That's Fit to Print: July 2009
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All That's Fit to Print. Friday, July 24, 2009. Yesterday we had a sales rep from the Appleton paper mill visit us at Bridgetown and give a demonstration on the dynamic power of print. He threw around several statistics that were surprisingly compelling. I say surprising because I, even as a print sales rep, was unaware of just how green an option printed collateral is. For example:. 45 million tons of paper were recycled in 2007. 40% of standard mail was recovered/recycled in 2007 (up 24% from 2003).
allthatsfit2print.blogspot.com
All That's Fit to Print: November 2009
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All That's Fit to Print. Monday, November 30, 2009. How long does it last? The communication device in your hand. The shopping list in your pocket. The e-mail on your screen. The computer on your desk, the stack of publications in your office, the books in your library, the historical documents in your local museum.what's the lifecycle of communications? It varies widely, but in most cases, longer than that great idea your client just killed. Shopping List. 2 Hours. Periodicals. 6 Months. Black and white...
printchef.blogspot.com
Print Chef Blog: Feb 28, 2011
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Monday, February 28, 2011. Pushing Through: Go Daddy. The temptation to quit will be the greatest just before you are about to succeed." - Chinese Proverb. The temptation to quit was never more real than for Bob Parsons, the head and founder of The Go Daddy Group, Inc, just a decade ago. In a recent interview with Paul Anderson, writer of 50 Entrepreneurs. To overcome this, we need to honestly tell ourselves what the worst thing that can happen truly is. Are you clinging to a job because you fear tha...
printchef.blogspot.com
Print Chef Blog: Jan 3, 2014
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Friday, January 3, 2014. No Soup for You - Does My B2B Company Really Suck This Much? Recently I was looking for a few new ways to give my printing company a little social media boost and I ran across a small company that has created a full-service social media management solution, Main Street Hub. Chances are there are a few brave soles like this out there but I just haven't found them yet. But that is something I'd certainly be willing to pay good money for! Yes, our businesses can be extremely difficu...
printchef.blogspot.com
Print Chef Blog: Feb 3, 2011
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Thursday, February 3, 2011. Photo From Flickr by Lee Coursey. Recently I was listening to a music producer give a speech on the current economic climate of the music industry and they said something that really got me thinking about customer service in restaurants. They said that in Nashville, if you work in the music business, you should always leave good tips for your waiters. The reasoning? Whatever the city you live in, can't you make a similar statement about restaurant waiters? In every service bus...
printchef.blogspot.com
Print Chef Blog: Feb 20, 2014
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Thursday, February 20, 2014. Don't Waste Your Hard-Earned Cash on Irrelevant Company Swag - Create Gifts Instead. Are these things really so compelling that you are immediately going to start buying from the person who sent it to you? So why don't you go buy their t-shirt? You don't buy that t-shirt because more than likely it creates no logical or emotional connection. What the Hard Rock Cafe does that makes their promotional product so successful is that it puts the city name underneath the Hard Rock C...
printchef.blogspot.com
Print Chef Blog: Don't Waste Your Hard-Earned Cash on Irrelevant Company Swag - Create Gifts Instead
http://printchef.blogspot.com/2014/02/dont-waste-your-hard-earned-cash-on.html
Thursday, February 20, 2014. Don't Waste Your Hard-Earned Cash on Irrelevant Company Swag - Create Gifts Instead. Are these things really so compelling that you are immediately going to start buying from the person who sent it to you? So why don't you go buy their t-shirt? You don't buy that t-shirt because more than likely it creates no logical or emotional connection. What the Hard Rock Cafe does that makes their promotional product so successful is that it puts the city name underneath the Hard Rock C...
printchef.blogspot.com
Print Chef Blog: Feb 1, 2011
http://printchef.blogspot.com/2011_02_01_archive.html
Tuesday, February 1, 2011. Book Review - Rework. By Jason Fried and David Heinemeier Hansson. Rework is a business book that every manager and entrepreneur should read. It written merely as a collection of thoughts on a variety of topics such as productivity to branding and the result is a book that shows you how to build, run and grow a business. Key points highlighted and summarized:. Instead, success shows you what actually does work, something repeatable that you can do again. Scratch your own itch -...
allthatsfit2print.blogspot.com
All That's Fit to Print: How Your Paper Choice Can Affect Your Response Rate
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All That's Fit to Print. Thursday, January 21, 2010. How Your Paper Choice Can Affect Your Response Rate. I recently received the following email:. However, our training dept. actually wants to document and communicate the thought that higher paper grades attribute to increased response rates. I'm not sure where to look. Any ideas? My response was as follows:. I’m so honored that I have a loyal reader! I love answering questions! If you have a question, you can email me at krichardson@bridgetown.com.
allthatsfit2print.blogspot.com
All That's Fit to Print: No Sugar Coating Around Here!
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All That's Fit to Print. Friday, November 13, 2009. No Sugar Coating Around Here! I recently received this question from a fellow professional in regards to using a varnish vs. aqueous coating on a project:. Can you weigh in on a debate about coatings? I've received conflicting information from two of the printers I work with on what acqueous coating is versus varnish. Can you give me information about them both, their purpose, their effect on the sheet? Here was my response:. And that's the truth: I lov...
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