philipprauschnabel.com
Course Materials Downloads and Links
http://www.philipprauschnabel.com/teaching/downloads
Assistant Professor of Marketing @ The University of Michigan-Dearborn. Augmented Reality Smart Glasses. Books and Course Materials. Thanks, catch themes! Augmented Reality Smart Glasses. Books and Course Materials.
philipprauschnabel.com
philipp, Autor auf Philipp Rauschnabel
http://www.philipprauschnabel.com/author/philipp
Assistant Professor of Marketing @ The University of Michigan-Dearborn. Augmented Reality Smart Glasses. Books and Course Materials. Augmented Reality Research: Preliminary findings of HoloLens use. November 23, 2016. January 12, 2017. Smart Glasses – Fashion or Technology? July 14, 2016. July 27, 2016. Our understanding of wearables is: They are a prototypical example of Fashnology. That is, a combination of functions associated with fashion and technology. How can we explain Fashnology? June 5, 2016.
philipprauschnabel.com
journal of interactive media Archive - Philipp Rauschnabel
http://www.philipprauschnabel.com/tag/journal-of-interactive-media
Assistant Professor of Marketing @ The University of Michigan-Dearborn. Augmented Reality Smart Glasses. Books and Course Materials. Journal of interactive media. Smart Glasses – Fashion or Technology? July 14, 2016. July 27, 2016. Our understanding of wearables is: They are a prototypical example of Fashnology. That is, a combination of functions associated with fashion and technology. How can we explain Fashnology? Our recent research provides insights! Journal of interactive media.
philipprauschnabel.com
comfort Archive - Philipp Rauschnabel
http://www.philipprauschnabel.com/tag/comfort
Assistant Professor of Marketing @ The University of Michigan-Dearborn. Augmented Reality Smart Glasses. Books and Course Materials. Smart Glasses – Fashion or Technology? July 14, 2016. July 27, 2016. Our understanding of wearables is: They are a prototypical example of Fashnology. That is, a combination of functions associated with fashion and technology. How can we explain Fashnology? Our recent research provides insights! Journal of interactive media. Special issue on smart glasses.
philipprauschnabel.com
fashion Archive - Philipp Rauschnabel
http://www.philipprauschnabel.com/tag/fashion
Assistant Professor of Marketing @ The University of Michigan-Dearborn. Augmented Reality Smart Glasses. Books and Course Materials. Smart Glasses – Fashion or Technology? July 14, 2016. July 27, 2016. Our understanding of wearables is: They are a prototypical example of Fashnology. That is, a combination of functions associated with fashion and technology. How can we explain Fashnology? Our recent research provides insights! Journal of interactive media. Special issue on smart glasses.
philipprauschnabel.com
Online Education Award - Philipp Rauschnabel
http://www.philipprauschnabel.com/2016/05/award-for-online-education
Assistant Professor of Marketing @ The University of Michigan-Dearborn. Augmented Reality Smart Glasses. Books and Course Materials. May 11, 2016. July 6, 2016. Online Subcommittee. See also more information about teaching awards in my teaching section. New Publication: Conceptualization and Definition of Social Media Marketing Strategy. SOMECLIX: How to measure and manage a social media climate (‘culture’). One thought on “ Online Education Award. July 2, 2016 at 1:36 pm. Leave a Reply Cancel reply.
philipprauschnabel.com
i-com Archive - Philipp Rauschnabel
http://www.philipprauschnabel.com/tag/i-com
Assistant Professor of Marketing @ The University of Michigan-Dearborn. Augmented Reality Smart Glasses. Books and Course Materials. Smart Glasses – Fashion or Technology? July 14, 2016. July 27, 2016. Our understanding of wearables is: They are a prototypical example of Fashnology. That is, a combination of functions associated with fashion and technology. How can we explain Fashnology? Our recent research provides insights! Journal of interactive media. Special issue on smart glasses.
philipprauschnabel.com
Uncategorized Archive - Philipp Rauschnabel
http://www.philipprauschnabel.com/category/uncategorized
Assistant Professor of Marketing @ The University of Michigan-Dearborn. Augmented Reality Smart Glasses. Books and Course Materials. May 11, 2016. July 6, 2016. Youtube interview on smart glasses. March 25, 2016. April 5, 2016. My students’ Social Media Projects. March 12, 2016. April 10, 2016. This term, I am teaching MKT463 – Digital Analytics and Content Marketing at The University of Michigan-Dearborn. MKT463 is an applied hands-on class with an emphasis on social media marketing. January 29, 2016.
philipprauschnabel.com
Academic Teaching
http://www.philipprauschnabel.com/teaching
Assistant Professor of Marketing @ The University of Michigan-Dearborn. Augmented Reality Smart Glasses. Books and Course Materials. I have been teaching university level classes and professional/executive level courses for more than six years. Core topics include Principles of Marketing, Social Media Marketing, Quantitative Market Research, Brand Management, and Consumer Psychology. I have taught in the US, Germany, China, and France. 2012: Excellence in Teaching Award, Bamberg, Germany. Sup de Co Montp...
philipprauschnabel.com
wearable devices Archive - Philipp Rauschnabel
http://www.philipprauschnabel.com/tag/wearable-devices
Assistant Professor of Marketing @ The University of Michigan-Dearborn. Augmented Reality Smart Glasses. Books and Course Materials. Smart Glasses – Fashion or Technology? July 14, 2016. July 27, 2016. Our understanding of wearables is: They are a prototypical example of Fashnology. That is, a combination of functions associated with fashion and technology. How can we explain Fashnology? Our recent research provides insights! Journal of interactive media. Special issue on smart glasses.