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Differentiation | Get Moving with Social Media

https://vbcass.wordpress.com/2014/09/15/differentiation

Get Moving with Social Media. A Grad Student's Perspective. Uber and Lyft are making a big splash in the ridesharing market by competing head to head with each other, public transportation, cab companies, and carpools. The interesting fact is that they are more focused on knocking each other out of the market than the rest of the competition. And, it’s a heated competition on and off the road. The Lyft brand in more recognizable than the Uber brand. Have you noticed those pink mustaches on cars? Uber (n&...

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Get Moving with Social Media | A Grad Student's Perspective | Page 2

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Get Moving with Social Media. A Grad Student's Perspective. Comparing Social Media Tools. It’s Monday morning and you are waiting for the 6:55 am #922 express bus to take you to work arriving at 7:30 am You are going a little early to prepare for a meeting at 9:00. Time passes and you notice it is now 7:10 – where’s the bus? 7:20 and no bus! Now, imagine receiving an alert that the bus has broken down and a replacement bus will arrive at 7:30 am What would you do then? And Southeastern PA Transit. Enter ...

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Best Practices for Blogging | Get Moving with Social Media

https://vbcass.wordpress.com/2014/08/10/best-practices-for-blogging

Get Moving with Social Media. A Grad Student's Perspective. Best Practices for Blogging. Blogging can be a great way to connect with your consumers. For the mass transit industry, this is another way to connect with it’s riders. Most blog posts consist of routes and closures, but there is that opportunity to connect. If there is a large light rail project with several potential routes, the company blog may be the arena to start the discussion. Mass transit examples include the Eastern Sierra Transit Blog.

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About | Get Moving with Social Media

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Get Moving with Social Media. A Grad Student's Perspective. Social media and social networking tools can help public transportation agencies in outreach programs in the future. In addition, they can help research current challenges and provide possible solutions to help the agency become more efficient and effective. This blog will show how social media can be an effective tool for the industry and what the future holds. Leave a Reply Cancel reply. Enter your comment here. Address never made public).

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Viral Marketing Initiatives | Get Moving with Social Media

https://vbcass.wordpress.com/2014/11/02/viral-marketing-initiatives

Get Moving with Social Media. A Grad Student's Perspective. Future Implications ». 4 thoughts on “ Viral Marketing Initiatives. November 2, 2014 at 3:12 am. Interesting post. You mention emotion as one key element for helping marketing content go viral. Do you feel there is certain emotions that help ads go viral over others (i.e. laughter vs. sadness vs. admiration, etc.)? What other elements do you think help make marketing content go viral? November 2, 2014 at 9:11 pm. November 3, 2014 at 3:10 am.

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Future Implications | Get Moving with Social Media

https://vbcass.wordpress.com/2014/11/09/future-implications

Get Moving with Social Media. A Grad Student's Perspective. Mobility. Mobile. Go! According to Ericsson by 2019 the number of smartphone subscribers is expected to increase from current 1.9. Users to 5.6. This is almost 4 billion more smartphone users in only 5 years. Mobile data traffic is expected to grow 45% and global smartphone traffic will increase 10 times. India is currently the fastest growing market for smartphones. There is also a significant increase in Africa and Latin America. 8220;I think ...

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Stay connected and save time with e-tickets | Get Moving with Social Media

https://vbcass.wordpress.com/2014/07/27/stay-connected-and-save-time-with-e-tickets

Get Moving with Social Media. A Grad Student's Perspective. Stay connected and save time with e-tickets. The world is going paperless and so should you when it comes to mass transit. How many times have you spent time looking for that transit ticket, searching for change for the ticket vending machine, or missing a connection due to paper tickets? With these analytics, a demographic is created to determine which tools are most effective to the user. It can act as its own marketing research project fo...

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Know Your Brand Before Going Social | Get Moving with Social Media

https://vbcass.wordpress.com/2014/08/04/know-your-brand-before-going-social

Get Moving with Social Media. A Grad Student's Perspective. Know Your Brand Before Going Social. Social media is a becoming the tool for the marketing toolbox, but should it be for mass transit? There are many challenges and risks when taking a brand social or not. The mass transit is very public industry and it has just begun to open itself to social media. Will there be procedures in place to handle social damage control? Second, define your strategy by creating a plan or procedure when issues arise.