brandethnographics.tumblr.com
Sector Intelligence Daily - Tag: brand
http://brandethnographics.tumblr.com/tagged/brand
Brand blocking and tackling. I had a discussion with a very bright and successful marketing professional yesterday who commented that he really liked to think about the theory behind brand connection and was intrigued by the idea of assessing the extent to which a brand might be aligned with customer beliefs and values (something Sector Intelligence focuses on). But he said that his time is mostly taken up with “blocking and tackling.”. The most wonderful brand of the year. We’re in the midst of in...
brandethnographics.tumblr.com
Sector Intelligence Daily - Tag: connection
http://brandethnographics.tumblr.com/tagged/connection
Jennifer Aaker from Stanford talks about authenticity from a brand perspective. Branding authentically may be as simple as doing what you do without regard for the audience: people and companies will find each other simply by being authentically. Who they are. If you are what your customers are looking for, you will connect, and vice verse. A free market economy. Explores how we interact with brands in the regular course of our lives. We hope marketers and organizational leaders can use this site to buil...
seoautomation.net
Search Engine Optimization - Social Media Study, Customer Care Benchmarking - Automate SEO
http://www.seoautomation.net/22955/content/social-media-study-customer-care-benchmarking.html
How to Buy a Phone System. Considering a new phone system for your business? The Phone System Buyer's Guide from VoIP-News provides you with all of the information you need to make a more informed decision. The Guide helps you. Read More. Sales Force Automation Comparison Guide. Businesses of all sizes can benefit by automating all aspects of their sales processes with an SFA (Sales Force Automation) solution. But due to the sheer number of features that most SFA solutions. Read More. The company announc...
ctiapplications.net
CTI Applications - Social Media Study, Customer Care Benchmarking - CTI Technology
http://www.ctiapplications.net/22955/content/social-media-study-customer-care-benchmarking.html
Social Media Study, Customer Care Benchmarking. The news as of the first coffee this morning, and the music is The Marshall Tucker Band's first album, cleverly titled. The Marshall Tucker Band. It appears we have a law 'n' survey theme going today, so let's get to it:. PSS Systems, which sells legal information governance products, has announced new software bundles designed to provide Global 1000 companies with a legal and EDRM product in a single offering. When custodian, volume and price data are read...
comparedatabackup.com
Compare Data Backup - Social Media Study, Customer Care Benchmarking - Compare Data Backup
http://www.comparedatabackup.com/22955/content/social-media-study-customer-care-benchmarking.html
Sales Force Automation Comparison Guide. Businesses of all sizes can benefit by automating all aspects of their sales processes with an SFA (Sales Force Automation) solution. But due to the sheer number of features that most SFA solutions. Read More. Oracle Magazine contains technology strategy articles, sample code, tips, Oracle and partner news, how to articles for developers and DBAs, and more. Oracle (NASDAQ: ORCL) is the world's largest. Read More. Which CMS Is Right For Me? How to Buy a Phone System.
brandethnographics.tumblr.com
Sector Intelligence Daily - Tag: marketing
http://brandethnographics.tumblr.com/tagged/marketing
Brand blocking and tackling. I had a discussion with a very bright and successful marketing professional yesterday who commented that he really liked to think about the theory behind brand connection and was intrigued by the idea of assessing the extent to which a brand might be aligned with customer beliefs and values (something Sector Intelligence focuses on). But he said that his time is mostly taken up with “blocking and tackling.”. When is a brand? What is the moment a brand becomes a brand? Is it w...
brandethnographics.tumblr.com
Sector Intelligence Daily - i just called my blackberry an "i-phone"
http://brandethnographics.tumblr.com/post/293715824/i-just-called-my-blackberry-an-i-phone
I just called my blackberry an “i-phone”. Explores how we interact with brands in the regular course of our lives. Not just commercial brands like Coca-Cola, AOL and American Express. But also personal, celebrity, and socially-constructed brands (e.g. MBA, green, generation Y). Brands, as cultural symbols, affect how and what we think. Yet, they get their power from the meaning we attach to them. This meaning is based on our individual assumptions, beliefs, and motivations.
brandethnographics.tumblr.com
Sector Intelligence Daily - Tag: customer values
http://brandethnographics.tumblr.com/tagged/customer-values
Brand blocking and tackling. I had a discussion with a very bright and successful marketing professional yesterday who commented that he really liked to think about the theory behind brand connection and was intrigued by the idea of assessing the extent to which a brand might be aligned with customer beliefs and values (something Sector Intelligence focuses on). But he said that his time is mostly taken up with “blocking and tackling.”. Not just commercial brands like Coca-Cola, AOL and American Express&...
brandethnographics.tumblr.com
Sector Intelligence Daily - David Ansett's Christmas Brand Map
http://brandethnographics.tumblr.com/post/317748745/david-ansetts-christmas-brand-map
David Ansett’s Christmas Brand Map. David Ansett’s ( truly deeply/madly. Add: Chocolate for breakfast? I like it. I also, in a sick way, identify with the Uniball/Moleskine combo at daybreak. I need a vacation. Explores how we interact with brands in the regular course of our lives. Not just commercial brands like Coca-Cola, AOL and American Express. But also personal, celebrity, and socially-constructed brands (e.g. MBA, green, generation Y). Sign up for our Intelligence Briefings.
brandethnographics.tumblr.com
Sector Intelligence Daily - Brand Tags
http://brandethnographics.tumblr.com/post/378226894/brand-tags
Here’s a great site. Brand Tags. It starts out with: “The basic idea of this site is that a brand exists entirely in people’s heads. Therefore, a brand is whatever they say it is.”. Yes That’s what we believe here. Brand Tags asks you to input your 1 word association with 4 brands or so (I think randomly presented to you) then will show you a list you can choose from to see, in tag cloud style, the words others have associated with a particular brand. We hope marketers and organizational leaders can use ...
