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Human Resources and Policy. August 13, 2015. How Facebook Rips Off Businesses. Looking through some of my most recent articles on Sensei’s blog, one would think I’m on some mission to malign social networks. Over the last two weeks I’ve questioned Instagram’s new advertising platform in one post and the questionable use of influencers by brands on that same network in another. And this is certainly not the first…. 2014 Logo Hits and Fails; How Important is a Logo to Your Business? August 13, 2015. Sign u...

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Human Resources and Policy. August 13, 2015. How Facebook Rips Off Businesses. Looking through some of my most recent articles on Sensei’s blog, one would think I’m on some mission to malign social networks. Over the last two weeks I’ve questioned Instagram’s new advertising platform in one post and the questionable use of influencers by brands on that same network in another. And this is certainly not the first…. 2014 Logo Hits and Fails; How Important is a Logo to Your Business? August 13, 2015. Sign u...
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Home | Sensei Marketing | senseimarketing.com Reviews

https://senseimarketing.com

Human Resources and Policy. August 13, 2015. How Facebook Rips Off Businesses. Looking through some of my most recent articles on Sensei’s blog, one would think I’m on some mission to malign social networks. Over the last two weeks I’ve questioned Instagram’s new advertising platform in one post and the questionable use of influencers by brands on that same network in another. And this is certainly not the first…. 2014 Logo Hits and Fails; How Important is a Logo to Your Business? August 13, 2015. Sign u...

INTERNAL PAGES

senseimarketing.com senseimarketing.com
1

Will Instagram’s Advertising Platform Hurt Its Popularity?

http://www.senseimarketing.com/will-instagrams-new-advertising-platform-hurt-its-popularity

Will Instagram’s Advertising Platform Hurt Its Popularity? August 4, 2015. Instagram announced this week that it will open up the advertising flood gates to businesses seeking access to its 300 million monthly users. As reported by Business Insider. No problem, give Facebook even more money and they’ll gladly oblige. Few consumers will condemn a social network that is offered free of charge to users for attempting to make money through inline advertising, yet most will jump to criticise marketers for doi...

2

Does Your Business Need A Personality to Succeed Online?

http://www.senseimarketing.com/does-your-business-need-a-personality-to-succeed-online

Does Your Business Need A Personality to Succeed Online? March 15, 2015. A new report by the Interactive Advertising Bureau (IAB) highlights the importance of Display Rising Stars. Ads a collection of six units that include the Billboard, Filmstrip, and Pushdown in giving more personality to the brand. What is a Brand Personality? In short, a brand personality is a set of human characteristics attributed to a brand name, which is intended to help consumers better relate to the brand. These personalit...

3

Gallup Poll is Correct: Social Media DOES NOT Influence Purchases

http://www.senseimarketing.com/gallup-poll-is-correct-social-media-does-not-influence-purchases

Gallup Poll is Correct: Social Media DOES NOT Influence Purchases. June 26, 2014. Are you a marketer? Are you responsible for social media marketing? If so, you may wish to refresh your CV and LinkedIn profile. You’ll be out of a job soon. A recent study by surveying giant Gallup. Social Media Fights Back. These results are in direct conflict with almost every other study done on the influence of digital and social marketing and advocacy on brand awareness and customer behaviors, such as a Wanderful Media.

4

The Consumer Survey Is Dead? - Sensei Marketing

http://www.senseimarketing.com/the-consumer-survey-is-dead

The Consumer Survey Is Dead? January 12, 2013. Serious question: is the customer survey dead? Outside of linear data collection, I argue that there’s more insight to be gained from what customers say about you to others than what they say about you to you. Collecting survey data is like counting the number of followers a business has on Facebook or Twitter. You’ll add more numbers to your pile of data but have you really learned anything? Conversation Analytics in Sales and Marketing. Find Your Purpose B...

5

Judi Samuels, Sensei Blogs Featured Thinker

http://www.senseimarketing.com/author/judi-samuels

Judi is a Marketing, Brand, Comms Consultant focused on creating relationships - understanding context, generating relevant content, genuinely caring. and delivering results for over 14 years. What If Social Media Didn’t Have ROI? July 23, 2013. How Do You Measure Customer Experience? June 20, 2013. Last Wednesday, I hosted the 102nd edition of Twitter’s first debate hour: #Bizforum. The topic: Is Customer Experience the same as Marketing? And more importantly,…. Relationship Intensity and ROI Measurement.

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Lurkers are the 99.989% of Social Media | WebProNewsDE

http://www.webpronewsde.com/lurkers-are-the-99-989-of-social-media-2014-05

This is an iEntry Website. Lurkers are the 99.989% of Social Media. May 8, 2014. Partner at Sensei Marketing. Recently wrote Community Management: The 90-9-1 Rule is Dead. About how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider. From back in August of 2011). Amateur radio reminds me of what it was like b...

intersectionofonlineandoffline.com intersectionofonlineandoffline.com

Dear Mass Media and Social Media: Help Stop Terrorism

http://www.intersectionofonlineandoffline.com/dear-mass-media-and-social-media-help-stop-terrorism

Skip to main content. Mark Story's Intersection of Online and Offline. Dear Mass Media and Social Media: Help Stop Terrorism. February 1, 2015. February 1, 2015. There are way too many mornings when I awake to read another front-page article about an innocent person who is killed (now, often beheaded) by implacable, bloodthirsty terrorists. These stories appear often in the online equivalent of above the fold (or for people who still buy papers,. From my own memories of September 11. There is an all-too-...

intersectionofonlineandoffline.com intersectionofonlineandoffline.com

November 13, 2014: Internet Troll Day?

http://www.intersectionofonlineandoffline.com/the-cost-of-doing-business-online-trolls

Skip to main content. Mark Story's Intersection of Online and Offline. The Cost of Doing Business Online: Trolls. November 24, 2014. Sure But exercising free speech still doesn’t excuse you from being a complete moron. Example #1: Season Affective Disorder Twitter Chat. An agency of the National Institutes of Health, the National Institute of Mental Health (NIMH). Has conducted several Twitter chats, covering a wide variety of topics related to mental health. As I’m working, I’m watching the ...Dr Matthe...

intersectionofonlineandoffline.com intersectionofonlineandoffline.com

Disclaimer - Mark Story's Intersection of Online and Offline

http://www.intersectionofonlineandoffline.com/disclaimer

Skip to main content. Mark Story's Intersection of Online and Offline. I have worked in many places and have likely said things that made my employers mad. So I’ll state that the views expressed in this blog are mine and mine alone and do not necessarily reflect those my employers. 3 thoughts on “ Disclaimer. Pingback: Patients and the Power of Online Communities – Get on the Train the intersection of online and offline. Pingback: Top Ten Tips for Effective Advocacy in the Age of Slactivism. Get the Inte...

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paulwhamilton1990 | PR: Applications Paul Hamilton

https://paulwhamilton1990.wordpress.com/author/paulwhamilton1990

Skip to main content. Skip to primary sidebar. Skip to secondary sidebar. PR: Applications Paul Hamilton. Top Ten Things I learned in Public Relations COMM2322. Photo Credit Weekly Cartoon. This week’s TOW is about the top 10 things I have learned from this course. The course has been an amazing journey and I am sorry to see it come to an end. I could do a top 100 but since its finals time I will leave it at the top 10 😉. Keeping up to date-. My PR interview also taught me the value of learning hand on ...

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Getting My Social Back via #NMX -

http://www.lttlewys.com/getting-my-social-back-via-nmx

BewbLuv-My Breast Cancer Story. Lil’ Pic Love. BewbLuv-My Breast Cancer Story. Lil’ Pic Love. Getting My Social Back via #NMX. Getting My Social Back via #NMX. January 14, 2013. Soooo, what’s a girl to do when wavering about getting back into something that was a passion and is no longer? I completely and utterly shocked several people, after being offline for the last several months (I’ll tell you bout that later)! A very huge Thank You! Totally crazy and amazing! Yet, so many, I hadn’t met, had n...

scienceofdigitalmarketing.com scienceofdigitalmarketing.com

Influence 2016: The Top 100 Influencers – Science of Digital Marketing

http://scienceofdigitalmarketing.com/influencer-marketing/influence-2016-top-100-influencers

Science of Digital Marketing. Creativity is essential. But creativity is no longer enough. Influence 2016: The Top 100 Influencers. November 12, 2016. November 12, 2016. Posted in Influencer Marketing. Influence is a hot topic, and has been for a long time. Because influence is the basis of so many things: marketing, sales, networking and more! Would you like to learn from 2016’s most influential influencers. On the topic of influence. X1f3c6; Congratulations to everyone who made the list! A Cup of Jo.

intersectionofonlineandoffline.com intersectionofonlineandoffline.com

The Intersection of Healthcare, Cancer and Twitter

http://www.intersectionofonlineandoffline.com/the-intersection-of-healthcare-cancer-and-twitter-its-here-folks

Skip to main content. Mark Story's Intersection of Online and Offline. The Intersection of Healthcare, Cancer and Twitter: It’s Here, Folks. June 14, 2015. June 15, 2015. Intersection of online and offline. I am an unabashed fan of. And one of my favorite episodes is that in which Homer details all. Of the 188 jobs he held in the first 400 episodes. Myself, I have worked in the public relations agency world for three agencies, as a college professor. For a Chinese behemoth. Or 1-800-4-CANCER, increasingl...

intersectionofonlineandoffline.com intersectionofonlineandoffline.com

Mark Story, Author at Mark Story's Intersection of Online and Offline

http://www.intersectionofonlineandoffline.com/author/mstory123

Skip to main content. Mark Story's Intersection of Online and Offline. Five Things You Must Do on Social Media in a Crisis. August 8, 2016. August 8, 2016. Crisis for the NFL and they said “ouch.”. I have thought and written about this for several years (like here. But an article in Bulldog Reporter. Last week highlighted a study conducted by the University of Missouri School of Journalism. In which they found that social media matters enormously in crisis communications. This study sheds light on how la...

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Home | Sensei Marketing

Human Resources and Policy. August 13, 2015. How Facebook Rips Off Businesses. Looking through some of my most recent articles on Sensei’s blog, one would think I’m on some mission to malign social networks. Over the last two weeks I’ve questioned Instagram’s new advertising platform in one post and the questionable use of influencers by brands on that same network in another. And this is certainly not the first…. 2014 Logo Hits and Fails; How Important is a Logo to Your Business? August 13, 2015. Sign u...

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