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CIM Exchange - Latest thinking and ideas | The Chartered Institute of Marketing
http://www.cim.co.uk/blog
By using this site, you agree with our use of cookies. I consent to cookies. Want to know more? CPD and Chartered Status. By using this site, you agree with our use of cookies. I consent to cookies. Want to know more? Foundation Certificate in Marketing. Certificate in Professional Marketing. Diploma in Professional Marketing. Postgraduate Diploma in Marketing. The CIM Small Business Marketing Conference 2016. Wales Marketing Awards 2016. The CIM Northern Conference 2016. Lessons from todays leaders.
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Consumer trust in user-generated visual content | CIM
https://exchange.cim.co.uk/brand-contributor/consumer-trust-in-user-generated-visual-content
By using this site, you agree with our use of cookies. I consent to cookies. Want to know more? CPD and Chartered Status. Metrics, measurement and ROI. PR and reputation management. Consumer trust in user-generated visual content. 70% of respondents in the U.S. and 53% in Europe indicate they would be more likely to buy a product after seeing a positive or relatable consumer-generated image of it online. Olapic's global consumer report analyses survey results , offering insights such as :. Head of depart...
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Millennials love CSR
https://exchange.cim.co.uk/infographic/millennials-love-csr
By using this site, you agree with our use of cookies. I consent to cookies. Want to know more? CPD and Chartered Status. Metrics, measurement and ROI. PR and reputation management. Millennials love CSR, with 81% expecting companies to make a public commitment to good corporate citizenship. Here are some key stats marketers should take note of when considering how to meet this new consumer generation's demands. Catalyst issue five: All good things? Find a Study Centre. Moor Hall, Cookham.
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Making sense of the campaign | CIM
https://exchange.cim.co.uk/editorial/making-sense-of-the-campaign
By using this site, you agree with our use of cookies. I consent to cookies. Want to know more? CPD and Chartered Status. Metrics, measurement and ROI. PR and reputation management. Making sense of the campaign. One major 2016 campaign may have marked a major tipping point for adtech and social media marketing. There were other more immediately successful campaigns last year. Krispy Kreme’s ‘ World's Tastiest Coupon. On 17 August, 2016, FCMG giant Procter and Gamble (P&G) started a landslide one that has...