lsvp.wordpress.com
How to estimate Lifetime Value; Sample cohort analysis | Lightspeed Venture Partners Blog
https://lsvp.wordpress.com/2010/07/19/how-to-estimate-lifetime-value
How to estimate Lifetime Value; Sample cohort analysis. July 19, 2010. Posted by jeremyliew in Ecommerce. I prefer to try to analyze repeat pruchase behavior, and hence, estimate lifetime value, by doing cohort analysis. This is approximate by definition, but it can give you some sense of lifetime value well before you actually see a full customer lifetime, which can help in accelerating decisions about marketing and customer acquisition. I recently posted about how you can improve LTV and CAC. A typical...
examplesofanalytics.com
Обновление Google Analytics — май 2015
http://examplesofanalytics.com/google-analytics-may-updates-2015
Обновление Google Analytics май 2015. Обновление Google Analytics май 2015. Обновление Google Analytics май 2015. Приношу извинения за слоупок-пост. Майская рассылка от Google про Google Analytics. Как обычно в формате: новый функционал/рекомендации/ближайшие мероприятия. Еще в прошлом году Google анонсировал запуск Adometry. Зарегистрироваться и сразу «пощупать инструмент не удалось, видимо, как обычно сейчас тихий запуск в Америке и/или еще парочке стран. Есть блог. В блоге Google Analytics. Он предлаг...
digimantic.blogspot.com
Digital Convergence: Harvard Prof’s View on the Intersection of Marketing & Technology
http://digimantic.blogspot.com/2012/10/harvard-profs-view-on-intersection-of.html
Harvard Prof’s View on the Intersection of Marketing and Technology. Here’s a neat little article from HBS Working Knowledge. On what’s happening at the intersection of marketing and technology worlds. Within a few years, chief marketing officers will spend more on technology - digital marketing - than CIOs. Within the $1 trillion marketing industry, the impact of software eating marketing has now reached the board room. Has been talking about this topic for over 3 years now. But techies who are doing th...
mickaelgros.fr
Marketing Online – Dose de web
http://www.mickaelgros.fr/category/e-marketing
Blog de Mickael Gros. On veut du trafic. Nouvelle mise en page Google : le graphique des connaissances. Aixplug, un blog sous le soleil de Provence. Les outils de tag management. Conférence Think With Google : Big Data. Lilm – Artisans stories. Ce blog me permet de partager des idées ou les nouveautés qui m'aident à avancer chaque jour dans mon métier de Webmarketer. Catégorie : Marketing Online. Les outils de tag management. Outils de tag management que je connais de près ou de loin. Une société qui con...
digimantic.blogspot.com
Digital Convergence: October 2012
http://digimantic.blogspot.com/2012_10_01_archive.html
Harvard Prof’s View on the Intersection of Marketing and Technology. Here’s a neat little article from HBS Working Knowledge. On what’s happening at the intersection of marketing and technology worlds. Within a few years, chief marketing officers will spend more on technology - digital marketing - than CIOs. Within the $1 trillion marketing industry, the impact of software eating marketing has now reached the board room. Has been talking about this topic for over 3 years now. But techies who are doing th...
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