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The smarter they are, the harder they fall

The smarter they are, the harder they fall. Friday, April 15, 2011. Someone recently said to me: You're a strategist that does stand up comedy? Here's why it's not weird to me:. As I looked over creative entries at the last several advertising award shows, I couldn't ignore the fact that a huge percentage of the best work utilized humor. I also couldn't stop thinking - What do strategists know about comedy? Do they know WHY we need humor? Do they know what makes one thing funny and another not? As a stra...

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The smarter they are, the harder they fall | smarterharder.blogspot.com Reviews
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The smarter they are, the harder they fall. Friday, April 15, 2011. Someone recently said to me: You're a strategist that does stand up comedy? Here's why it's not weird to me:. As I looked over creative entries at the last several advertising award shows, I couldn't ignore the fact that a huge percentage of the best work utilized humor. I also couldn't stop thinking - What do strategists know about comedy? Do they know WHY we need humor? Do they know what makes one thing funny and another not? As a stra...
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The smarter they are, the harder they fall | smarterharder.blogspot.com Reviews

https://smarterharder.blogspot.com

The smarter they are, the harder they fall. Friday, April 15, 2011. Someone recently said to me: You're a strategist that does stand up comedy? Here's why it's not weird to me:. As I looked over creative entries at the last several advertising award shows, I couldn't ignore the fact that a huge percentage of the best work utilized humor. I also couldn't stop thinking - What do strategists know about comedy? Do they know WHY we need humor? Do they know what makes one thing funny and another not? As a stra...

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The smarter they are, the harder they fall: April 2011

http://smarterharder.blogspot.com/2011_04_01_archive.html

The smarter they are, the harder they fall. Friday, April 15, 2011. Someone recently said to me: You're a strategist that does stand up comedy? Here's why it's not weird to me:. As I looked over creative entries at the last several advertising award shows, I couldn't ignore the fact that a huge percentage of the best work utilized humor. I also couldn't stop thinking - What do strategists know about comedy? Do they know WHY we need humor? Do they know what makes one thing funny and another not? As a stra...

2

The smarter they are, the harder they fall: January 2009

http://smarterharder.blogspot.com/2009_01_01_archive.html

The smarter they are, the harder they fall. Monday, January 26, 2009. Friends, tricks, strangers and lies. The other day I watched a Youtube. Video of a cute girl who apparently met a man in a cafe, had some great conversation and grabbed the coat that he left behind. Why did she make a Youtube. An attempt to find him and return the jacket. Ahh. Here's the part that's causing some controversy - its a fake video created by a media agency in Sydney for a fashion retailer called Witchery. . Loyalist you wer...

3

The smarter they are, the harder they fall: Vu Ja De

http://smarterharder.blogspot.com/2009/02/vu-ja-de.html

The smarter they are, the harder they fall. Sunday, February 15, 2009. If there is only 1 lesson that Youtube and the likes have taught me, its that agencies are over thinking and under doing. Vu Ja De" is a great little phrase that I came across, which describes the ability to see what WILL be important. What WILL be relevant and engaging enough to grab the attention of a population. There is a fantastic case study from Denmark written by Martin Lindstrom, in his book Buyology. The attached is an exampl...

4

The smarter they are, the harder they fall: Anything you can do...

http://smarterharder.blogspot.com/2010/06/anything-you-can-do.html

The smarter they are, the harder they fall. Wednesday, June 2, 2010. Anything you can do. Successes like these don't come from integrated agencies or integrated marketers, they come from innovative thinkers who understand people. The type of person who can look at marketing research that says 92% of people will not buy this product.and say yeah, but 8% will! Subscribe to: Post Comments (Atom). Shelfari: Book reviews on your book blog. Anything you can do. Los Angeles, California, United States.

5

The smarter they are, the harder they fall: Friends, tricks, strangers and lies

http://smarterharder.blogspot.com/2009/01/recession-strangers-friends-and-two.html

The smarter they are, the harder they fall. Monday, January 26, 2009. Friends, tricks, strangers and lies. The other day I watched a Youtube. Video of a cute girl who apparently met a man in a cafe, had some great conversation and grabbed the coat that he left behind. Why did she make a Youtube. An attempt to find him and return the jacket. Ahh. Here's the part that's causing some controversy - its a fake video created by a media agency in Sydney for a fashion retailer called Witchery. . Loyalist you wer...

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The smarter they are, the harder they fall

The smarter they are, the harder they fall. Friday, April 15, 2011. Someone recently said to me: You're a strategist that does stand up comedy? Here's why it's not weird to me:. As I looked over creative entries at the last several advertising award shows, I couldn't ignore the fact that a huge percentage of the best work utilized humor. I also couldn't stop thinking - What do strategists know about comedy? Do they know WHY we need humor? Do they know what makes one thing funny and another not? As a stra...

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