pitchit2me.com.au
Answer your email! It could be good for business | PitchIt2Me
https://pitchit2me.com.au/2013/02/17/hello-why-answering-is-good-business
February 17, 2013 /. It could be good for business. Instagram, twitter, facebook, email, Skype, SMS and phone – if you can’t get hold of someone in today’s overload of communication channels then clearly they must have passed to the other side, right? Wrong The most common complaint I hear in our PitchIt2Me workshops is ‘they never get back to me’, ‘they don’t pick up their phone’, ‘how many times do I have to leave a message before I feel like a stalker? 8217; You wouldn’t remain silent. Don’t ack...
pitchit2me.com.au
Photographers are people too | PitchIt2Me
https://pitchit2me.com.au/2012/07/25/photographers-are-people-too
July 25, 2012 /. Photographers are people too. In a world of changing media the news photographer has never been more important. Sure, citizen reporter can click and share from their smartphone direct to news sites for all the world to see (and for the news site to get for free) but professional news photographers know how to get the best shot every time. Because they have the experience needed and they know what their news outlet and pics editor wants. You may think the photographer sent by the paper is...
pitchit2me.com.au
Why the PDF press release may be doing you harm | PitchIt2Me
https://pitchit2me.com.au/2015/02/15/why-the-pdf-press-release-may-be-doing-you-harm
February 15, 2015 /. Why the PDF press release may be doing you harm. Journalist and guest blogger, Roderick Eime, can’t be PDFed. He explains why sending your press release in PDF format only ensures it ends up in the trash folder. The practice of PRs sending their press information as PDFs has split the media community. While there are many journos happy to wrestle with Adobe’s Portable Document Format, the majority would rather have root canal surgery. Can you take the risk? When you are dealing in vo...
pitchit2me.com.au
Who we are | PitchIt2Me
https://pitchit2me.com.au/who-we-are
PitchIt2Me is Rachael Oakes-Ash. Journalist, writer, speaker, producer. Rachael has worked on both sides of the PR/Media fence. First as national publicist for Sony Music Australia and Account Director for the Toyota account with 2iC Communications. She has worked on numerous red carpet events from album launches to the Grand Prix. Her byline has been published by Conde Nast, Wallpaper*, Luxe City Guides, South China Morning Post, DestinAsian, Asia Spa and more. Oh, and she is also the event publicist an...
pitchit2me.com.au
The power of an introduction | PitchIt2Me
https://pitchit2me.com.au/2013/03/02/the-power-of-an-introduction
March 2, 2013 /. The power of an introduction. Your little black book may be full but it is nothing without the relationships inside. Take time and effort and need to be nurtured. If you answer emails on time, return phone calls, go the extra mile to help your contact and surprise and delight with the occassional lunch, thank you card, cupcake deliveries, wine and more then chances are your relationship is worth money to someone. How you charge for this is a contentious issue. An hourly fee or finder...
pitchit2me.com.au
When clients (& management) get in the way of good PR | PitchIt2Me
https://pitchit2me.com.au/2012/10/20/when-clients-and-agency-bosses-get-in-the-way-of-good-pr
October 20, 2012 /. When clients (& management) get in the way of good PR. There is nothing a journo loathes more than an irrelevant blanket press release. Though the follow up phone call for the same press release comes close. There is nothing a PR loathes more than a client that insists on press releases for press releases sake. Why? The client gets no editorial and then blames PR. It is a lose/lose situation. When a PR client or even an account manager who doesn’t know better needs proof that bl...
elephanttruths.com
Ski & Snow - Elephant Truths
http://elephanttruths.com/ski-snow
Ski & Snow. Spa Health & Wellness. Ski & Snow. Addicted to the best kind of powder, there’s not many places Rachael hasn’t skied in her life as a snow travel journalist and it shows. From heli skiing to cat skiing, backcountry huts, apres ski parties, altitude spas and the like. She’s skied with and interviewed famous skiers and boarders Torah Bright, Chris Davenport, Shane McConkey, Mike Douglas, Anna Segal, Russ Henshaw, Byron and Jossi Wells, the Kuzma sisters and more. Click on the images below for a...
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