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Sonny Gill | The Business of Social

Insights on the intersection of marketing, business, and social media

http://www.sonnygill.com/

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Sonny Gill | The Business of Social | sonnygill.com Reviews
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Insights on the intersection of marketing, business, and social media
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4 web
5 2.0
6 social
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sonny gill,blog,career,more…,continue reading,no comments,filed under culture,customer service,1 comment,social business,4 comments,filed under career,culture,social media,articles,and research,leadership,new beginnings,24 comments,filed under community
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Sonny Gill | The Business of Social | sonnygill.com Reviews

https://sonnygill.com

Insights on the intersection of marketing, business, and social media

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1

Why CEOs Do NOT Need to Use Social Media | SonnyGill.com

http://www.sonnygill.com/why-ceos-do-not-need-to-use-social-media

The Business of Social. Why CEOs Do NOT Need to Use Social Media. July 27, 2012. There’s been conversations, several. There’s a huge disconnect in this thinking, and the blanket statement that CEOs should be using social media doesn’t provide enough context to the argument at hand. There’s been assumptions being made that because a CEO doesn’t utilize social media that they don’t support social within the organization. Is it ‘cool’ to see your CEO tweet? Definitely not. Our CEO doesn’t tweet or...Our tea...

2

Human Barriers | SonnyGill.com

http://www.sonnygill.com/human-barriers

The Business of Social. February 22, 2011. We encounter roadblocks throughout our careers, some more challenging than others and each with a unique course to get us through. With the continually evolving social space lies an equally evolving wall that we have to be able and willing to tackle. So, what do these human barriers look like and how do we get through them? We’ve seen and a few highlights on how-to proactively and positively. Yes, everyone’s favorite poster child when it comes to internal ...

3

Is real-time content becoming lazy? | SonnyGill.com

http://www.sonnygill.com/is-real-time-content-becoming-lazy

The Business of Social. Is real-time content becoming lazy? February 24, 2013. There’s no mystery that brands have become wide-eyed at the opportunities that real-time content marketing can create. We saw it come to life on one of the biggest stages, the Super Bowl, showcasing the quickness of brands like Audi, Oreo, and Tide with their witty and relevant tweets during the blackout. At the end of the day, real-time content opportunities are going to continue to creep up. All brands may not get the chance...

4

Social Media | SonnyGill.com

http://www.sonnygill.com/category/social-media

The Business of Social. Is real-time content becoming lazy? February 24, 2013. There’s no mystery that brands have become wide-eyed at the opportunities that real-time content marketing can create. We saw it come to life on one of the biggest stages, the Super Bowl, showcasing the quickness of brands like Audi, Oreo, and Tide with their witty and relevant tweets during the blackout. One Year Later – Time Flies When You’re…. November 28, 2012. How’s that old saying go? July 27, 2012. April 14, 2011. I had...

5

Creating Experiences Through Purpose | SonnyGill.com

http://www.sonnygill.com/creating-experiences-through-purpose

The Business of Social. Creating Experiences Through Purpose. January 8, 2014. When a service technician that comes to your home, you figure there’s a technology issue that needs to get fixed by an expert. What’s gotten you to this point? Numerous phone calls. Tweets. Self-help attempts. Thrown remotes or phones. Frustration. Service With a Purpose. 8220;We’ll have to send someone out”. Is the last sentence we want to hear from customer service when trying to resolve a problem. He understands his rol...

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directmarketingobservations.com directmarketingobservations.com

Social Media and Community Mistakes I’ve made | Direct Marketing Observations

https://directmarketingobservations.com/2009/02/10/social-media-and-community-mistakes-ive-made

Quick hits on Social Media, Marketing, and Technology. The only 2 questions an SMB will ask about Social Media. Old school… Say Hello to New School. Social Media and Community Mistakes I’ve made. February 10, 2009. Tags: blog talk radio. Typical actual user of the site in garnering user feedback. After having started my first user based community wrapped around a very popular consumer product, I manage the community as if I am a dictator. I say no to everything and listen even less. Big mistake! Mack men...

annhandley.com annhandley.com

Now a Mini Motion Picture: 'Gigi Spies a Green Tomato' - Ann Handley - Content Marketing Keynote Speaker and Best-Selling Author

http://www.annhandley.com/2009/09/30/gigi-spies-a-green-tomato-now-a-mini-motion-picture

Grab Your Copy of Everybody Writes. Now a WSJ Bestseller! Author Speaker Chief Content Officer. Get fresh insights from AnnHandley.com. Gigi Spies a Green Tomato: A Tragicomedy in Five Parts. Wagging the Dog →. Now a Mini Motion Picture: ‘Gigi Spies a Green Tomato’. September 30, 2009. Cavalier King Charles Spaniel. My childhood friend Ron Ploof. Was so inspired by the pathos of Gigi’s story. Gigi Spies a Green Tomato. Creative, Funny, Unusually Honest Marketing of an Awful Dog Named ‘Eddie the Terrible’.

rockintherim.com rockintherim.com

LeBron James: No. 23 Belongs to Jordan | Rockin' The Rim

http://rockintherim.com/lebron-james-no-23-belongs-to-jordan/comment-page-1

LeBron James: No. 23 Belongs to Jordan. Friday November 13, 2009. Watching the Cavaliers vs. Heat game last night, the camera zoomed into the legendary Michael Jordan, who was in attendance and sitting next to Miami team president, Pat Riley. Even MJ couldn’t resist watching two of the games top players going at it – LeBron James and Dwayne Wade. OUCH) wasn’t it either. It was LeBron’s comments. At the end of the game that caught my attention ( video link. Jerry Rice wore the number 80. I will always...

blog.lindsaymallen.com blog.lindsaymallen.com

No poetry; just PRos(e): January 2010

http://blog.lindsaymallen.com/2010_01_01_archive.html

No poetry; just PRos(e). The (sometimes) professional musings. Of a writer, editor, PR professional and social media enthusiast. Opinions expressed here are my own and not those of my employer/clients* *. Thursday, January 28, 2010. So, Apple made the long-awaited announcement yesterday regarding its new tablet. Most Apple fans (of which I am one) knew it was coming, so much of the talk was about what its features would be and what it would be called - iTablet? Insert buzzer sound here* *. Yep, I said it.

mashable.com mashable.com

HOW TO: Organize a Successful Tweetup

http://mashable.com/2009/02/25/tweetup

We're using cookies to improve your experience. Click Here to find out more. HOW TO: Organize a Successful Tweetup. Is a marketing consultant in the Boston area. He specializes in brand management, social media, and blog outreach. He authors a blog at Thelostjacket.com. And turn it into something much bigger. Have your own Tweetup planning dos and don'ts? Tell us about them in the comments. Organizing the Tweetup: DO. 1 Utilize your Twitter network. 2 Actually visit the venue. It's Twitter. These peo...

davidwmullen.com davidwmullen.com

What The Phoenix Suns Can Teach Your Brand About Using Twitter | Communications Catalyst — Communications Catalyst

http://www.davidwmullen.com/2009/11/06/what-the-phoenix-suns-can-teach-your-brand-about-using-twitter

David Mullen on PR, Integrated Communications and Social Media. What The Phoenix Suns Can Teach Your Brand About Using Twitter. November 6, 2009. Middot; 4 comments. More marketers are recognizing that social media brings value to their brands’ marketing efforts. And along with the interest in social media comes questions, like:. What kind of information could we share through social media that our customers would even care about, but also would provide value to our organization? And the Phoenix Suns.

spaighttalk.blogspot.com spaighttalk.blogspot.com

Spaight Talk: a social media marketing adventure blog: August 2009

http://spaighttalk.blogspot.com/2009_08_01_archive.html

Spaight Talk: a social media marketing adventure blog. Saturday, August 22, 2009. Movin' on up to a deluxe apartment in the sky. Spaight Talk is moving over to Wordpress - please find the new blog at www.spaighttalk.com. A great group has started to assemble here, so I definitely thank you for playing, and look forward to continuing the conversation over at the new place. . Posted by Sue Spaight. Thursday, August 20, 2009. Your Customers Expect The "Make It Happen" Button. In your playbook. Why? So, you ...

spaighttalk.blogspot.com spaighttalk.blogspot.com

Spaight Talk: a social media marketing adventure blog: Social Media Strategy: This is where the true candy is.

http://spaighttalk.blogspot.com/2009/08/social-media-strategy-this-is-where.html

Spaight Talk: a social media marketing adventure blog. Monday, August 17, 2009. Social Media Strategy: This is where the true candy is. Now that most of us, at least in this tiny corner, seem in agreement that social media is not a strategy, but a channel, a medium, a toolset, let's do some more thinking/talking about the process of actually articulating said strategy. . I'm one of those people that is perpetually asking "what's the strategy? For any tactic, no matter how small. (Really? In keeping with ...

libbykrah.wordpress.com libbykrah.wordpress.com

libby started a blog | so this pr gal walked into a bar…tripped on geography and fell into social media | Page 2

https://libbykrah.wordpress.com/page/2

Libby started a blog. So this pr gal walked into a bar…tripped on geography and fell into social media. Newer posts →. October 17, 2008. Last week David Mullen. Asked people who read his blog to share gems. It’s funny how the comments on a blog post can change the conversation. The same thing happened a couple months ago when Chris Brogan. Posted 50 Ideas on Using Twitter for Business. In fact, I tweeted. About my interest.). And Did you put your brand in the hands of an intern? What do you think? Or do ...

communicationsconversations.blogspot.com communicationsconversations.blogspot.com

Communications Conversations: December 2008

http://communicationsconversations.blogspot.com/2008_12_01_archive.html

Arik C. Hanson, APR. Follow Arik Hanson on Twitter. A Beginner’s Guide to Content Marketing. Minnesota Public Relations Blog. Job - Limelight Marketing Systems - Social Media Strategist. SocialPR Spotlight: Corina Manea. Web Strategy by Jeremiah. Corporate Innovation Impacts Customers in Four Ways. Talking Business with Grove of Intel on a New Approach to Hierarchy. What Do You Lose by Fitting In? Four Lessons on Resiliency from Butch Vig. Social Media University, Global (SMUG). CPA Exam Prep Info. It's ...

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Sonny Gill | The Business of Social

Is real-time content becoming lazy? There’s no mystery that brands have become wide-eyed at the opportunities that real-time content marketing can create. We saw it come to life on one of the biggest stages, the Super Bowl, showcasing the quickness of brands like Audi, Oreo, and Tide with their witty and relevant tweets during the blackout. Creating Experiences Through Purpose. Numerous phone calls. Tweets. Self-help attempts. Thrown remotes or phones. Frustration. I recently read a post. You’re he...

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