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SonnyRadio Blog: Radio That Still Works

http://sonnyradio.blogspot.com/2008/03/radio-that-still-works.html

Monday, March 24, 2008. Radio That Still Works. The audio coming from the radio in this video is actually being broadcast through this receiver. Ghos. Hardly. You see the owner could not stand to listen to today's radio coming from such a fine piece of vintage artistry, that he fired up a micro-radio station to play the tune. Can radio relive it's glory? What we heard in the past belongs to the past. However the ingredients that made it great are as valid today as when this 1950 vint. What was glorious a...

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SonnyRadio Blog: Tenacity Radio

http://sonnyradio.blogspot.com/2008/03/tenacity-radio.html

Monday, March 24, 2008. Our secret was not knowing what we couldn’t do and loving every minute. Even our interns were fighters. There was a young high schooler named Dave Kelly who had the tenacity of a winner. While his friends were out playing, Dave was living and breathing every moment of the radio station. Little did we know what we were teaching him by our daily enthusiasm for radio. What are you, doing here? 8221; he shouted. From that day forward, he became a permanent member of our radio family.

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SonnyRadio Blog: The World According To Talk Radio

http://sonnyradio.blogspot.com/2008/04/i-have-often-wondered-what-famous.html

Thursday, April 17, 2008. The World According To Talk Radio. Has talk radio, under the cloak of a "climate change," become more self-serving rather than serving in the public interest? I recently discovered an essay published in 1931 entitled The World As I See It. I'm sure the author would have made a great guest, but wonder how he would have been treated. Before I tell you who wrote it, let me share an excerpt that addresses the search for and the meaning of true happiness:. Let's go to the phones.

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SonnyRadio Blog: A Radio Moment

http://sonnyradio.blogspot.com/2008/11/radio-moment.html

Monday, November 24, 2008. I just had a YouTube moment," the email from my dear friend, Bill Young, read. He had just stumbled upon a great piece of rock and roll radio history. It was the legendary Rick Shaw's final set on Magic 102.7 in Miami where he had endeared himself to legions of adoring fans. Funny thing about radio, it has a way of giving you the opportunity to touch millions, one listener at a time. When all is said and done, what they will remember most is how you made them feel.

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SonnyRadio Blog: The Kid At The Window

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Sunday, February 20, 2011. The Kid At The Window. Early on in my radio career, weekday afternoons at 3, I would enter the control room in the original KTSA building located at. San Antonio, Texas,. To do what I have always loved: radio. A vision would appear at the studio window that I have never forgotten. As I turned to look out, there, amid a field of Texas Bluebonnets, was an 11 year old boy sitting on his bicycle with a small transistor radio taped to the handle bars. He wanted to be in radio one day.

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SonnyRadio Blog: The 4 Minute Commercial

http://sonnyradio.blogspot.com/2008/03/when-it-came-to-selling-on-airwaves.html

Monday, March 24, 2008. The 4 Minute Commercial. When it came to selling on the airwaves, Arthur Godfrey was the master. My mother will attest to that. To this day she loyally enjoys the tea and soup that Mr. Godfrey sold her on decades. Ago That's the power of personality. That was the 1950's and much has changed since then. Run a radio show, much less a radio station. Let's face it, there will never be another Arthur Godfrey. The reason there are few, if any major leaguers today like Mr. Godfrey is...

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SonnyRadio Blog: The Art of Communication

http://sonnyradio.blogspot.com/2008/05/art-of-communication.html

Thursday, May 08, 2008. The Art of Communication. Several years ago, at a radio conference in Los Angeles, I remember the legendary programmer, Paul Drew, was in the "hot seat" of the main session, allowing any and all questions from the audience. Before taking the first question, he shared an experience he had earlier that day. Needless to say, his comment brought a roar of laughter from the crowd. I was reminded of the story when I recently spoke at an Optimist Club meeting and listened to their. To fo...

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SonnyRadio Blog: Abrasive Vs. Pesuasive: The American Talk Host

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Thursday, August 14, 2008. Abrasive Vs. Pesuasive: The American Talk Host. I remember hearing about a poll taken among American talk show junkies. While all admitted to being hooked on the conversation of the airwaves, over 80% said it didn't make them feel good. While this may not be the purpose of any given topic, it can be a byproduct of what may be the most be the most powerful tool a host can use: respect for every caller. Listeners may or may not remember what you said today, but they will long rem...